Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi Profesional
Tamitiadini, Dian
Jurnal Teknologi Informasi dan Komputer
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Agen Perubahan dalam Model Komunikasi Pemasaran Sosial Kampung Wisata Febriani, Nufian Susanti; Tamitiadini, Dian
Jurnal Komunikasi Profesional Vol 2, No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.476 KB) | DOI: 10.25139/jkp.v2i1.840

Abstract

This paper aims to develop an effective model of social marketing communications in the tourism village tour by utilizing green energy independently in the village as a tourist attraction. The method used to develop the model is qualitative research. Through this research we get a model of social marketing communication that can survive and sustain through the use of a change agent. To change, establish and maintain new positive behaviors that arise, an agent of change must consistently and continuously influence its target adopter until the desired goal is achieved. Subjects in this study is Glintung tourism village of East Java which has gained national recognition as a green tourist village of independent energy. Through his change agent, Glintung tourism village is able to market itself while creating green energy independently for the environment. Keywords: Agent of Change, Social Marketing Communications, Tourism Village 
Co-Authors Nufian Susanti Febriani, Nufian Susanti