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All Journal Semiotika Ranah: Jurnal Kajian Bahasa
Aling Madani
Universitas Airlangga
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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SUBKULTUR ANAK MUDA DALAM IKLAN KOPI DI INDONESIA: KAJIAN SEMIOTIKA ROLAND BARTHES Aling Madani; Jatiwuni Ambarwati
SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik Vol 24 No 2 (2023): SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik
Publisher : Diterbitkan oleh Jurusan Sastra Indonesia Fakultas Ilmu Budaya Universitas Jember bekerja sama dengan Himpunan Sarjana - Kesusastraan Indonesia (HISKI), Himpunan Pembina Bahasa Indonesia (HPBI) dan Masyarakat Linguistik Indonesia (MLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/semiotika.v24i2.31091

Abstract

The current trend and existence of coffee continues to develop into a part of the lifestyle of youth. Therefore, coffee products on the market are increasingly varied with various advertising strategies. Various advertising themes related to youth activities and identities are used to reach their target market. This study is a semiotic analysis that aims to describe the symbols and cultural styles of youth in coffee advertisements in Indonesia by using the concept of youth subculture. The focus of this research is the meaning of youth's visual signs represented through coffee advertisements in Indonesia. This study uses a qualitative method. The data collection technique was carried out by observing instant coffee advertisement impressions in Indonesia in the last five years, including the Torabika for the Gilus Mix variants (2021) and Cappuccino (2019), Top Coffee for the Gula Aren variant (2020), Neo Coffee version of Lucas (2019) and Tiramisu (2021), and Good Day (2018). Roland Barthes' semiotic analysis is used in this study to show the sign meanings in the coffee advertisement through the stages of denotative, connotative, and mythical meanings. The results of the study show that these coffee advertisements generate units of denotation, connotation, and myth which then represent the lifestyle of the youth subculture. It exists in various aspects and refers to urban youth culture with urban cultural influences as reflected in clothing/fashion styles, distinctive music, and entertainment activities.
Taraf Kognat Bahasa Geser dan Bahasa Melayu Ambon Dewi Mayangsari; Hendro Kumoro; Nurdiana Kusumawicitra; Aling Madani
Ranah: Jurnal Kajian Bahasa Vol 14, No 1 (2025): Ranah: jurnal Kajian Bahasa
Publisher : Badan Pengembangan dan Pembinaan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/rnh.v14i1.6539

Abstract

Geser and Ambonese Malay languages belong to the Austronesian language family and are spoken by communities in the Maluku region of Indonesia. This study aims to determine the cognate levels of the Geser and Ambonese Malay languages through lexicostatistical and glottochronological calculations. The data used in this research comprises both primary and secondary sources. Primary data were obtained through questionnaires distributed to informants, while secondary data were derived from the Ambonese Malay dictionary. Data collection was conducted using the observation method with a non-participatory observation technique. The data analysis employed a lexicostatistical method and was presented in both formal and informal formats. The findings revealed five phoneme correspondences, namely /f~p/, /w~b/, /n~ŋ/, /u~o/, and /h~ø/. The kinship status indicates a 37% similarity percentage, which falls into the category of a family language. Furthermore, glottochronological analysis shows that Geser and Ambonese Malay were a single language 2,584–2,000 years ago and began diverging from their parent language between 561 BCE and 23 BCE (calculated from 2023). Abstrak Bahasa Geser dan bahasa Melayu Ambon termasuk rumpun bahasa Austronesia yang dituturkan oleh masyarakat di wilayah Maluku, Indonesia. Tujuan penelitian ini adalah untuk menentukan taraf kognat bahasa Geser dan bahasa Melayu Ambon berdasarkan perhitungan leksikostatistik dan glotokronologi. Data yang dipergunakan dalam penelitian ini adalah data primer dan data sekunder. Data primer diperoleh melalui kuesioner yang dibagikan kepada para informan. Data sekunder bersumber pada kamus bahasa Melayu Ambon. Metode pengumpulan data dilakukan dengan metode simak melalui teknik simak bebas libat cakap. Analisis data yang digunakan adalah metode leksikostatistik dan disajikan secara formal maupun informal. Hasil penelitian menunjukkan bahwa ditemukan lima korespondensi bunyi antara lain /f~p/, /w~b/, /n~ŋ/, /u~o/, dan /h~ø/. Adapun status kekerabatan menunjukkan bahwa persentase kesamaan sebesar 37% yang termasuk dalam kategori keluarga bahasa (family language). Dari hasil analisis glotokronologi pun terlihat bahwa bahasa Geser dan bahasa Melayu ambon ini merupakan bahasa tunggal 2.584–2.000 tahun yang lalu serta bahasa Geser dan bahasa Melayu Ambon mulai berpisah dari bahasa induknya antara 561 SM – 23 SM (dihitung dari tahun 2023).
Co-Authors Dewi Mayangsari Hendro Kumoro Jatiwuni Ambarwati Nurdiana Kusumawicitra