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All Journal Nautical: Jurnal Ilmiah Multidisiplin Indonesia Formosa Journal of Science and Technology (FJST) Innovative: Journal Of Social Science Research Human Capital Development J-CEKI
Yosafat Puji Hastoko
Universitas Asa Indonesia
Religion Humanities Computer Science & IT Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : J-CEKI

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Pengaruh Kualitas Pelayanan dan Citra Merek terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan di Byurger Coffee Menteng Yanuar Febriansyah; Yosafat Puji Hastoko
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 6: Oktober 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i6.1871

Abstract

The purpose of this study is to analyze the effect of service quality and brand image on customer loyalty through customer satisfaction, both directly and indirectly in the context of a business engaged in the culinary field. The instrument was developed using a Likert scale. Respondents were 80 consumers and 30 respondents to test the validity and reliability. This study uses a quantitative method, using Path analysis. The results of this study indicate a direct effect of the variables Service Quality, Brand Image, and Customer Satisfaction on the Customer Loyalty variable. The indirect effect of the variables of Service Quality and Brand Image affects Customer Loyalty through Customer Satisfaction. Kata kunci: Kualitas Pelayanan; Citra Merek; Kepuasan Pelanggan; Loyalitas Pelanggan.
Analisis Kinerja Karyawan Melalui Kepuasan Kerja, Kompensasi, dan Displin Kerja Pada Karyawan L’Avenue Office & Residences Annisa Zahra Putrie; Yosafat Puji Hastoko
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1888

Abstract

This study intends to determine whether the analysis of employee performance at L'Avenue Office & Residences has an impact on job satisfaction, compensation, and work discipline. In this research using accidental sampling research technique with non-probability sampling. L'avenue office & residences employees as many as 100 people who can be used as a sample of those who happen to meet with researchers are considered as a reliable source of data. This research method is quantitative research using multiple linear regression analysis techniques. The results of this study show that job satisfaction has no effect on employee performance, compensation has no effect on employee performance, work discipline has a significant effect on employee performance at L'avenue offices & residences. But simultaneously these three variables have a significant effect on employee performance at L'avenue office & residences
Analisis Keputusan Pembelian Yang Dipengaruhi Oleh Kualitas Produk dan Persepsi Harga Melalui Promosi di Midori Restaurant Bogor Alviana Rosmasari; Yosafat Puji Hastoko
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 2: Februari 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i2.1964

Abstract

The research aims to analyze the impact of Product Quality and Price Perception on Promotion and Purchase Decisions, both directly and indirectly in the culinary business context. A sample of 100 respondents. With research methods using questionnaires in collecting data obtained from survey results. This method uses quantitative methoes using Path Analysis. The results of this study show the direct influence of product quality, price perception and promotion variables on purchasing decision variables. The indirect influence of variable product quality and price perception affects purchase decisions through promotions.
Co-Authors Alviana Rosmasari Annisa Zahra Putrie Idrus AIawy Yahya Mochammad Ilham Akbari Nurlyta Pietersz Sania Yahira Towi Sanjaya Yanuar Febriansyah