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All Journal Advances in Tourism Studies
Widya Ananda Putri
Sekolah Tinggi Pariwisata Mataram
Humanities Social Sciences

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Enhancing Edu-Ecotourism in Batudulang Village, Batulanteh District, Sumbawa Regency: Strategies and Potential Development Widya Ananda Putri; I Wayan Suteja; Ajuar Abdullah
Advances in Tourism Studies Vol. 1 No. 2 (2023): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/ats.v1i2.14

Abstract

This study aims to describe the potential of edu-ecotourism and formulate strategies for developing edu-ecotourism in Batudulang Village, Batulanteh District, Sumbawa Regency. This research is descriptive and qualitative. The study starts by identifying existing potential and analyzing supporting and inhibiting factors, followed by using the SOAR technique to identify opportunities. Data collection techniques include field observations, interviews, and documentation, with informants selected through purposive samplings, such as the Head of Batulanteh Production Forest Management Center, the Secretary of Batudulang Village, the Batudulang Tourism Awareness Group, and the Head of Village-Owned Enterprises. The strategy for edu-ecotourism development is based on the SOAR analysis, which focuses on developing all existing potentials, including natural resources such as biodiversity (flora and fauna) and the beauty of the landscape, as well as the natural topography potential of the area and the local community's culture. All these potentials can be packaged into one edu-ecotourism package, taking into account market segmentation.
Co-Authors Ajuar Abdullah I Wayan Suteja