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All Journal Jurnal Agribisnis Indonesian Journal of Advanced Social Works (DARMA) International Journal of Trends in Accounting Research
Novian
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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SIKAP DAN PERILAKU KONSUMEN DALAM PEMBELIAN KERIPIK CABE IKA DI KOTA DUMAI Nadira Islami; Didi Muwardi; Novian
JURNAL AGRIBISNIS Vol. 12 No. 1 (2023): Jurnal Agribisnis Volume 12 No 1 Tahun 2023
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v12i1.2420

Abstract

Kota Dumai merupakan salah satu daerah sentra produksi keripik cabe. Banyak terdapat keripik cabe yang dijual di Kota Dumai. Beredarnya berbagai produk keripik cabe yang ditawarkan membuat konsumen memiliki banyak pilihan dalam membeli. Salah satu keripik cabe yang disukai masyarakat adalah keripik cabe IKA. Penelitian ini bertujuan untuk menganalisis sikap dan perilaku konsumen dalam pembelian keripik cabe IKA di Kota Dumai. Penelitian dilaksanakan di Kota Dumai dengan menggunakan metode purposive sampling dengan kriteria konsumen yang berbelanja minimal 1x dan usia sampel ≥ 25 tahun. Jumlah sampel adalah 96 sampel. Data dianalisis dengan model sikap, model norma subjektif dan model perilaku menggunakan theory of reasoned action. Hasil penelitian menunjukkan bahwa secara keseluruhan sikap konsumen terhadap atribut keripik cabe IKA bernilai 12,07. Artinya konsumen memiliki sikap baik dan merasa puas dengan atribut yang ada pada keripik cabe IKA. Perilaku konsumen dalam pembelian keripik cabe IKA di Kota Dumai bernilai 500,151. Artinya perilaku konsumen dalam melakukan pembelian keripik cabe IKA adalah baik. Dumai City is one of the chili chip production centers. There are many chili chips sold in Dumai City. The circulation of various chili chip products offered makes consumers have many choices in buying. One of the chili chips that people like is the IKA chili chips . This study aims to analyze the attitudes and behavior of consumers in purchasing chili IKA chips in the city of Dumai. The research was carried out in the city of Dumai using the method purposive sampling with the criteria of consumers who shop at least once and sample age ≥ 25 years. The number of samples is 96 samples . The data were analyzed using the attitude model, the subjective norm model and the behavioral model using the theory of reasoned action . The results showed that the overall attitude of consumers towards the attributes of chili IKA chips worth 12.07. This means that consumers have a good attitude and are satisfied with the attributes of the IKA chili chips. Consumer behavior in purchasing IKA chili chips in Dumai City is worth 500.151. This means that consumer behavior in purchasing IKA chili chips is good.
Measuring the Operational Effectiveness of Village Unit Cooperatives (KUD) Berkat Lestari Plasma: in Financial Performance Novian; Muwardi, Didi; Gina, Shalsa Alya
INTERNATIONAL JOURNAL OF TRENDS IN ACCOUNTING RESEARCH Vol. 5 No. 2 (2024): International Journal of Trends in Accounting Research (IJTAR)
Publisher : Asosiasi Dosen Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54951/ijtar.v5i2.620

Abstract

Cooperatives as business entities require appropriate performance measurements to determine their operational effectiveness. This causes cooperatives to need to analyze their financial reports in more detail. This research aims to (1) analyze the financial performance of KUD Berkat Lestari Plasma in 2017-2021 based on financial ratio analysis, (2) analyze the financial performance of KUD Berkat Lestari Plasma in 2017-2021 based on du Pont analysis. The research method used is a case study approach. The primary and secondary data are used. The research results show that the cooperative's financial performance is also relatively good in terms of financial ratios, and the du Pont analysis shows good results; ROI and ROE have reached the specified standard value. 21% in the very good category
Analysis of Increasing the Income of Rice Farmers in Pulau Sarak Village Through the Use of Biosaka in 2021-2022 Novian; Alfani Rizki; Angel Violina Sipahutar; Dias Nurisma; Endang Rohana Astriani Sitompul; Forman Sebastian Sibarani; Frederika Evelin Purnama; Nurliyani; Reindhard Juliantonius Simamora; Rifky Putra Ramadhan
Indonesian Journal of Advanced Social Works Vol. 2 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/darma.v2i4.6256

Abstract

This study aims to analyze the impact of Biosaka utilization on the increased income of rice farmers in Pulau Sarak Village. Biosaka is an innovative biotechnology-based product designed to enhance rice plant productivity. The research methodology involved field surveys, farmer interviews, and income data analysis. Data was collected before and after the implementation of Biosaka to compare changes in farmers' income. The findings of this research reveal that the utilization of Biosaka has yielded a positive impact on the income of rice farmers in Pulau Sarak Village. Rice plant productivity significantly increased following the use of Biosaka, ultimately leading to higher harvest yields. The larger harvest outputs have significantly contributed to the farmers' income. Income data analysis also indicates that farmers utilizing Biosaka experienced a higher increase in income compared to those not using the product. Furthermore, factors such as farmers' comprehension of Biosaka utilization, technical support provided, and environmental conditions also influence the effectiveness of Biosaka usage. This study provides critical insights for the development of innovative products in the agricultural sector and offers perspectives on how biotechnology can contribute to improving farmers' income. In conclusion, Biosaka utilization holds the potential to considerably enhance the income of rice farmers in Pulau Sarak Village. However, the successful implementation of this product also hinges on farmers' understanding, technical support, and environmental factors. The results of this research are expected to serve as a reference for agricultural development policies in similar regions and can motivate the development of similar products to support the well-being of farmers worldwide.
Analysis of Financial Feasibility of Kerupuk Kulit in Tambang Sub-District, Kampar Regency (Case Study of UD Kerupuk Kulit Jon Kenedi) Novian; Yeni Kusumawaty; Elsa Azzahra
INTERNATIONAL JOURNAL OF TRENDS IN ACCOUNTING RESEARCH Vol. 6 No. 2 (2025): International Journal of Trends in Accounting Research (IJTAR), November 2025
Publisher : Asosiasi Dosen Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54951/ijtar.v6i2.1087

Abstract

This study aims to analyze the financial feasibility of the agroindustry of UD Kerupuk Kulit Jon Kenedi in Tambang District, Kampar Regency. The research uses a case study method with a quantitative approach. Data was obtained through interviews, observations, and documentation. The analysis was conducted using the Revenue Cost Ratio (R/C) and profitability ratios, which include Gross Profit Margin (GPM), Net Profit Margin (NPM), Return on Asset (ROA), and Return on Equity (ROE). The results of the study show that this business is feasible to run and develop. The R/C value > 1 indicates that the business is in an efficient condition, and the profitability ratio provides positive results every year, which reflects the business's ability to generate profits consistently. Nonetheless, this business still has weaknesses in terms of financial management and a lack of product innovation. Therefore, systematic financial recording and the development of managerial and marketing strategies are needed to increase the competitiveness and sustainability of the business in the future.
Co-Authors Alfani Rizki Angel Violina Sipahutar Dias Nurisma Didi Muwardi Didi Muwardi Elsa Azzahra Endang Rohana Astriani Sitompul Forman Sebastian Sibarani Frederika Evelin Purnama Gina, Shalsa Alya Nadira Islami Nurliyani Reindhard Juliantonius Simamora Rifky Putra Ramadhan Yeni Kusumawaty