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All Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat
Muhammad Daud Arbani Asfi Dalimunthe
Universitas Sumatera Utara
Agriculture, Biological Sciences & Forestry Law, Crime, Criminology & Criminal Justice Social Sciences

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Utilization of Digital Platforms and Social Media in Marketing Products of the PKK Group in Improving the Economy and Food Security of Batu Rejo Villagers Dewi Sartika Br Ginting; T. Henny Febriana Harumy; Ade Sarah Huzaifah; Vicky Rosalia; Mhd Afifan Aly Rahman Saragih; Muhammad Daud Arbani Asfi Dalimunthe; Ridha Arrahmi; Jernih
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2023): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v8i1.10353

Abstract

After the millennium era, the development of information technology has become quite fast, and changes in business patterns have also increased sharply. One of them is in the world of marketing. During the pandemic and post-pandemic times, digital transformation has been carried out, namely digital marketing or marketing products in cyberspace. Community service is one of the right ways to carry out the socialization of information technology in marketing techniques to support economic development. The community service that will be carried out is entitled Utilization of Digital Platforms and Social Media in Marketing Product Creativity for the PKK Desa Batu Rejo Group, to help the PKK Desa Batu to produce products that will be marketed online through digital platforms and social media that are already widely used by people. PKK groups will be guided and trained to be able to manufacture and market their products in the online market, so they can remain productive even from home. The activities carried out in this service are workshops on digital platforms and social media as well as training on their utilization in online marketing of the creative products of the PKK Batu Rejo Village group.
Co-Authors Ade Sarah Huzaifah Dewi Sartika Br Ginting Jernih Mhd Afifan Aly Rahman Saragih Ridha Arrahmi Rosalia, Vicky T. Henny Febriana Harumy