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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Bina Bangsa Ekonomika TOFEDU: The Future of Education Journal
Adek Irma Rosi
Sekolah Tinggi Ilmu Ekonomi Sakti Alam Kerinci
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Penentuan prioritas Pembangunan melalui analisis sektor potensial di Kabupaten Kerinci Adek Irma Rosi
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui sektor yang mempunyai potensi untuk di kembangkan di Kabupaten Kerinci dan untuk Mengetahui sektor yang mempunyai potensi menentukan prioritas pembangunan yang tepat di Kabupaten Kerinci. Data yang digunakan adalah data sekunder yang didapatkan dari BPS Kabupaten Kerinci dan Provinsi Jambi dengan kurun waktu tahun 2018 hingga 2022. Dalam penelitian ini menggunakan Analisis Location Quotient (LQ), Analisis Dinamic Location Quotient (DLQ), analisis model rasio pertumbuhan, analisis overlay dan Analisis secara kualititatif. Dari penelitian ini di dapatkan hasil bahawa Sektor ekonomi berpotensi untuk kembangkan di Kabupaten Kerinci adalah 1) sektor konstruksi, 2) sektor informasi dan komunikasi, dan 3) sektor kesehatan dan kegiatan sosial. Sektor yang mempunyai potensi untuk menentukan prioritas pembangunan di Kabupaten Kerinci yang tepat adalah sektor dengan prioritas pertama (utama) yaitu sektor Konstruksi.
ANALISIS STRUKTUR EKONOMI DAN DISPARITAS PRODUK DOMESTIK REGIONAL BRUTO ANTAR WILAYAH DI PROVINSI JAMBI Adek Irma Rosi
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.623

Abstract

The problem of economic development, especially related to development inequality, is an interesting issue to discuss. Gross Regional Domestic Product is one of the factors related to development inequality between regions. This research aims to analyze the economic structure and level of GRDP disparities in Jambi Province. The data used in this research is quantitative secondary data, namely GDP and population data published by government institutions, namely the Central Statistics Agency in Jambi Province. The data analysis methods used are the Klassen Typology and the Williamson Index. The results of this research based on the class typology are that there are no districts/cities that are included in the group of developed and fast-growing regions. The regions that are included in the group of developed but depressed regions are East Tanjung Jabung Regency, West Tanjung Jabung Regency, and Sungai Banyak City. The areas included in the group of fast developing regions are: Kerinci Regency, Merangin Regency, Sarolangun Regency, Batang Hari Regency, Muaro Jambi Regency, Tebo Regency, Bungo Regency and Jambi City. And there are no regions included in the group of relatively underdeveloped regions. Based on the Wiliamson Index analysis, the largest inequality was found in West Tanjung Jabung Regency with a value of 0.668, while the lowest was in Kerinci Regency with a value of 0.116
An Analysis of Business Marketing Strategies Using the Analytical Hierarchy Process (AHP): A Case Study of Dapur Ibuk MSME Hamsiah Hamsiah; Nurafni Jami Putri; Adek Irma Rosi
The Future of Education Journal Vol 5 No 3 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i3.2224

Abstract

This study aims to analyze the marketing strategy of the MSME "Dapur Ibuk" using the Analytical Hierarchy Process (AHP) method. A common challenge faced by MSMEs is the efficient management of resources for product marketing. The AHP method was selected for this study because it enables the evaluation of alternative options based on specific criteria. The criteria utilized in this study include branding, quality, and price, while the strategic options considered are product development, digital marketing, and partnerships. The analysis recommends prioritizing quality improvement through product development. The results indicate that quality holds a weight of 51.2%, followed by branding at 38.7% and price at 10.1%. Regarding strategic priorities, product development ranks highest at 46.6%, followed by digital marketing at 37.3% and partnerships at 16.0%.
Co-Authors Hamsiah Hamsiah Nurafni Jami Putri