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All Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Rafael Kelvlin Sofani
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Social Sciences

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Penggunaan Aplikasi Digital Marketing Dalam Upaya Pengembangan Umkm Zumrotul Fitriyah; Rafael Kelvlin Sofani; Crysanti Chandra Asia; Muhammad Rizki Firmansyah
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i3.1984

Abstract

Micro, Small and Medium Enterprises (MSMEs) are businesses which are run by individuals which refer to productive economic businesses. MSMEs in sales are more effective when using digital marketing. Currently, the development of technology is increasingly advanced, where the technology that is made will be more sophisticated. Marketing currently uses digital media, where previously offline marketing is now using an online marketing system. The use of digital technology-based marketing will give hope to MSMEs to develop. In this case the use of applications in product marketing, where the use of applications can facilitate the marketing of a product. Utilization of digital marketing uses 3 stages, namely conducting surveys and socialization, implementing activities and evaluating and results.
Co-Authors Crysanti Chandra Asia Muhammad Rizki Firmansyah Zumrotul Fitriyah