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All Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Nusantara Berbakti Jurnal Pelayanan Hubungan Masyarakat
Muhammad Rizki Firmansyah
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Mengembangkan Penjualan Produk Bawang Merah Di Lingkungan Desa Ngadiboyo Kecamatan Rejoso Kabupaten Nganjuk Hendra Maulana; Ajeng Arum Isfania; Yolanda Irfania; Muhammad Rizki Firmansyah; Ignatius Bramantya Prasetyo Dewa; Hannah Emmanuella Delia
Jurnal Nusantara Berbakti Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i3.172

Abstract

Nganjuk is a Kabupaten in the province of East Java, Indonesia. One of the sub-districts in Nganjuk, Rejoso sub-district, Ngadiboyo village, is a potential producer of shallots. We found that the Ngadiboyo village area is a potential producer of shallots. In addition to shallots, residents use their farmland to grow commodities such as soya and green beans. However, the problem we identified with the village's economy is the need for home industry-based businesses that utilize the main crops to be sold as ready-to-consume products. On this occasion, we want to develop the sale of shallot products to increase the economic stability of the Ngadiboyo Village community. Community service is carried out with a mentoring method through attracting community participation. Assistance to attract participation is focused on developing sales through social media, product photos, and e-commerce. Sales development activities on shallot products are one of the activities to help increase community sales. Implementing this activity is expected to increase sales to help the economy. Therefore, this community service activity is hoped to change the community of shallot product sellers.
Penggunaan Aplikasi Digital Marketing Dalam Upaya Pengembangan Umkm Zumrotul Fitriyah; Rafael Kelvlin Sofani; Crysanti Chandra Asia; Muhammad Rizki Firmansyah
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i3.1984

Abstract

Micro, Small and Medium Enterprises (MSMEs) are businesses which are run by individuals which refer to productive economic businesses. MSMEs in sales are more effective when using digital marketing. Currently, the development of technology is increasingly advanced, where the technology that is made will be more sophisticated. Marketing currently uses digital media, where previously offline marketing is now using an online marketing system. The use of digital technology-based marketing will give hope to MSMEs to develop. In this case the use of applications in product marketing, where the use of applications can facilitate the marketing of a product. Utilization of digital marketing uses 3 stages, namely conducting surveys and socialization, implementing activities and evaluating and results.
Mengembangkan Penjualan Produk Bawang Merah di Lingkungan Desa Ngadiboyo Kecamatan Rejoso Kabupaten Nganjuk Hendra Maulana; Ajeng Arum Isfania; Yolanda Irfania; Muhammad Rizki Firmansyah; Ignatius Bramantya Prasetyo Dewa; Hannah Emmanuella Delia
Jurnal Pelayanan Hubungan Masyarakat Vol. 1 No. 2 (2023): Juni : Jurnal Pelayanan Hubungan Masyarakat
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jphm-widyakarya.v1i2.658

Abstract

Nganjuk is a Kabupaten in the province of East Java, Indonesia. One of the sub-districts in Nganjuk, Rejoso sub-district, Ngadiboyo village, is a potential producer of shallots. We found that the Ngadiboyo village area is a potential producer of shallots. In addition to shallots, residents use their farmland to grow commodities such as soya and green beans. However, the problem we identified with the village's economy is the need for home industry-based businesses that utilize the main crops to be sold as ready-to-consume products. On this occasion, we want to develop the sale of shallot products to increase the economic stability of the Ngadiboyo Village community. Community service is carried out with a mentoring method through attracting community participation. Assistance to attract participation is focused on developing sales through social media, product photos, and e-commerce. Sales development activities on shallot products are one of the activities to help increase community sales. Implementing this activity is expected to increase sales to help the economy. Therefore, this community service activity is hoped to change the community of shallot product sellers.
Co-Authors Ajeng Arum Isfania Crysanti Chandra Asia Hannah Emmanuella Delia Ignatius Bramantya Prasetyo Dewa Maulana, Hendra Rafael Kelvlin Sofani Yolanda Irfania Zumrotul Fitriyah