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All Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Abyansyah Hayyu Sarwono
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions Social Sciences

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Sosialisasi dan Pendampingan UMKM Mengenai Strategi Digital Marketing di Desa Musir Lor, Kabupaten Nganjuk Abyansyah Hayyu Sarwono; Daffa Samdya Adabi Selay; Syahrie Ramadhan; Sulastri Irbayuni
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i3.1995

Abstract

Micro, Small and Medium Enterprises (MSME) are one of the activities that can support increased development, movement and development of economic stability. Digital Marketing is an action that aims to reach consumers and potential customers in a timely and fast manner, by marketing and promoting a product or brand through the internet or digital world. With the socialization and mentoring program regarding digital marketing that has been implemented, it has had quite a positive impact on MSME actors, namely a better understanding of how to practice the elements of successful digital marketing, namely branding and rebranding, such as examples of attractive product photos as product sweeteners for increasing interest in buying potential consumers, and making a logo design as a business identity in order to make it easier for the public to recognize the origin of products, as well as packaging that is current and in accordance with the conditions of the products being sold in order to maintain product quality
Pendampingan Digital Marketing, Branding dan Rebranding Sebagai Upaya Pengembangan Brand UMKM Desa Musir Lor Hendra Maulana; Hakim Bima Ardimas Alam; Abd. Ghofar; Ilham Rahmatullah; Abyansyah Hayyu Sarwono; Zumrotul Liana Putri
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 2 No. 2 (2023): juni : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v2i2.986

Abstract

Digital marketing can be a solution to solving problems that have been experienced by MSME actors, namely product marketing problems. Especially in Musir lor Village, Kec. Rejoso, Kab. Ngajuk, East Java Province, where there are several UMKM that have the potential to be developed to become more productive. However, the lack of understanding of digital marketing causes these UMKM to not develop further on a large scale. This is based on the results of observations and the implementation of location surveys in the village of Musir Lor which is a form of research method in the analysis of problems with Musir Lor UMKM owners, namely the lack of awareness of the residents of Musir Lor Village about the importance of Business Identification Numbers, as well as the lack of understanding in increasing business value. or the image of a product to support product quality improvement and increase the interest of potential consumers in an UMKM product. Some UMKM build businesses with minimal knowledge of UMKM business owners causing a lack of knowledge about product brands. Therefore, in branding or rebranding a product, it must be understood that an attractive, unique and easily recognized design is very important. Therefore, several alternative strategies that need to be considered in building a brand are logos that are appropriate to the line of business, banners and business stamps, more attractive and modern packaging designs. In this modern and technological era, it is certainly not far from operating digital applications that must be understood by UMKM business actors as a form of effort to increase the development of an UMKM, such as operating an online marketplace, social media and operating a financial management application to manage finances in a structured manner.
Co-Authors Abd. Ghofar Daffa Samdya Adabi Selay Hakim Bima Ardimas Alam Ilham Rahmatullah Maulana, Hendra Syahrie Ramadhan Zumrotul Liana Putri