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All Journal Jurnal Ilmiah Wahana Pendidikan
Jelita Handayani Rambe
Universitas Islam Negeri Sumatera Utara
Religion Education Social Sciences Other

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Analisis Strategi Pemasaran Perusahaan Sekuritas Untuk Menarik Minat Masyarakat dalam Berinvestasi (Studi Kasus PT. Korea Investment and Sekuritas Indonesia (KISI)) Meilinda Ritonga; Ibnu Syawali Manurung; Jelita Handayani Rambe; Muhammad Ikhsan Harahap
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 14 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8173684

Abstract

The purpose of this writing is to find out what strategies are used by KISI companies in attracting people to invest in their companies. The research method used is qualitative descriptive which aims to describe the marketing strategy carried out by securities companies to attract public interest in investing in PT. Korea Investment and Sekuritas Indonesia (KISI) with literature studies or literature reviews and interviews as the source of this research data. The result of this writing is that KISI uses differentiation strategies and marketing mix to promote their company
Co-Authors Harahap, Muhammad Ikhsan Ibnu Syawali Manurung Meilinda Ritonga