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All Journal Jurnal Manajemen dan Bisnis (JMB)
Riska Aulia Riska
Universitas Islam Negeri Raden Intan Bandar Lampung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STRATEGI PEMASARAN PERBANKAN SYARIAH UNTUK MENARIK MINAT MENABUNG MASYARAKAT MILENIAL Riska Aulia Riska; Hasbullah Hasbullah
Jurnal Manajemen dan Bisnis (JMB) Vol 4, No 1 (2023)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v4i1.1007

Abstract

Marketing issues are an obstacle for Islamic banking. This has an impact on the low public interest in Islamic banking services. The lack of socialization to the community has resulted in people still tending to entrust all their financial activities to conventional banks. Marketing strategy is the spearhead for banks to introduce and market excellence products. In this terbaru era, the strategy in marketing products must be more adaptable, especially to the millennial community. Today's society cannot be separated from the digital world and social media, almost all of their activities involve digital. applied in increasing public interest must also be developed so that all levels of society can recognize the products offered more easily. This encourages researchers to conduct further research, one of which concerns the marketing aspect.
Co-Authors Hasbullah Hasbullah