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All Journal Jurnal Pengabdian Masyarakat Bangsa Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity
Prashanth Beleya, Prashanth
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Optimizing Digital Marketing Through Social Media In The Sewagati Go Digital Program Widiawati, Dewi; Andarista, Juliedt Bunga; Gale, Rosa Dalima; Leghu, Alvindo Bani Pangga; Wulandari, Ika; Beleya, Prashanth; Thung, Teo Hui
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6206

Abstract

This community service program addresses the limited digital marketing skills among micro-business actors in Kelompok Wanita Tani (KWT) Sewagati Yogyakarta and the Malaysian partner community. Both groups of UMKM still rely on traditional marketing, lack consistent brand awarness, have limited packaging standards, and possess insufficient skills in digital content creation and data driven promotional strategies. Through the Sewagati Go Digital program, structured training sessions, workshops, mentoring, collaborative discussions with international partners, and hands on assistance were conducted to strengthen their capacity in social media optimization, content production, and digital ecosystem building. The results show significant improvements in branding consistency, increased posting frequency, better content quality, higher digital literacy, and the formation of a sustainable village digital community. This indicates that the program successfully enhanced the digital readiness and competitiveness of both communities, preparing them for broader markets, including the ASEAN region. text.
Transformasi Digital Desa Wisata Opak Melalui Pengembangan Profil dan Promosi Terpadu Berbasis Platform Digital Uzma, Salsa Raehan; Susilowati, Cristin; Siahaan, Binur Ryando; Tarigan, Mey Nadetta; Astuti, Tutut Dewi; Beleya, Prashanth; Meng, Lau Zu
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 10 (2025): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i10.3606

Abstract

Program Kuliah Kerja Nyata (KKN) Internasional bertujuan untuk mendukung transformasi digital Desa Wisata Opak melalui penyusunan profil desa yang lengkap, terstruktur, dan mudah diakses sebagai upaya memperkuat identitas digital serta meningkatkan efektivitas promosi desa wisata. Untuk mencapai tujuan tersebut, kegiatan dilakukan dengan metode observasi lapangan, wawancara, pendokumentasian potensi wisata dan UMKM, serta pengolahan data menggunakan platform Google Drive sebagai pusat penyimpanan digital. Selain itu, dilakukan sosialisasi dan pendampingan kepada masyarakat serta pengelola desa mengenai penggunaan media digital untuk promosi terpadu. Hasil kegiatan menunjukkan bahwa penyusunan profil digital mampu meningkatkan kualitas dokumentasi, mempermudah akses informasi, serta memperkuat kemampuan desa dalam mengelola potensi wisata secara lebih profesional. Program ini juga memberikan dampak positif berupa meningkatnya literasi digital masyarakat, tersedianya data desa yang lebih sistematis, serta terbentuknya fondasi awal untuk strategi promosi yang lebih efektif dan berkelanjutan. Dengan demikian, pelaksanaan KKN Internasional ini berkontribusi signifikan dalam mendukung pengembangan Desa Wisata Opak menuju destinasi wisata yang inovatif dan siap bersaing di era digital.
Development of Kedung Aren Tourism Village to strengthen Hepisang Branding and connect MSMEs to Global Tourism : Pengabdian Lauwingbara, Elsa; Agrensia Rambu Danga Atta Kay; Putra , Arbertus Jesnawan; Depi, Candra; Utomo, Rochmad Bayu; Beleya, Prashanth; Jing, Gan Wai
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4200

Abstract

The International Community Service Program in Air Kedung Aren Tourism Village was implemented to strengthen the branding of Hepisang local products and improve the connectivity of MSMEs with the tourism sector. Kedung Aren Village has great potential for water tourism and banana farming, but this has not been optimally utilized as the village's identity or as a supporting factor for tourism destinations. This activity aims to improve digital marketing capabilities, refine branding strategies, and expand the reach of product and destination promotion to the international level. The methods of service included training in digital content creation, assistance in social media management, workshops on technology-based tourism management, field surveys, and the preparation of promotional materials for domestic and international publication. The results of the activity showed an increase in the community's skills in content production, strengthening Hepisang's marketing through social media, and increasing the visibility of Kedung Aren Water Tourism Village through publications on various digital platforms. This program also opened up opportunities for international networking through promotion to communities in Malaysia and Singapore. Overall, this KKN activity succeeded in encouraging the integration of MSMEs with tourism, strengthening the village's identity, and expanding Kedung Aren's competitive potential at the national and international levels.
Co-Authors Agrensia Rambu Danga Atta Kay Andarista, Juliedt Bunga Depi, Candra Gale, Rosa Dalima Gopalan Raman, Gopalan Ika Wulandari Jing, Gan Wai Lauwingbara, Elsa Leghu, Alvindo Bani Pangga Mahendra Kumar Chelliah, Mahendra Kumar Meng, Lau Zu Putra , Arbertus Jesnawan Rochmad Bayu Utomo Siahaan, Binur Ryando Susilowati, Cristin Tarigan, Mey Nadetta Thung, Teo Hui Tutut Dewi Astuti Uzma, Salsa Raehan Widiawati, Dewi