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All Journal Journal of Innovative and Creativity
Andarista, Juliedt Bunga
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Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Optimizing Digital Marketing Through Social Media In The Sewagati Go Digital Program Widiawati, Dewi; Andarista, Juliedt Bunga; Gale, Rosa Dalima; Leghu, Alvindo Bani Pangga; Wulandari, Ika; Beleya, Prashanth; Thung, Teo Hui
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6206

Abstract

This community service program addresses the limited digital marketing skills among micro-business actors in Kelompok Wanita Tani (KWT) Sewagati Yogyakarta and the Malaysian partner community. Both groups of UMKM still rely on traditional marketing, lack consistent brand awarness, have limited packaging standards, and possess insufficient skills in digital content creation and data driven promotional strategies. Through the Sewagati Go Digital program, structured training sessions, workshops, mentoring, collaborative discussions with international partners, and hands on assistance were conducted to strengthen their capacity in social media optimization, content production, and digital ecosystem building. The results show significant improvements in branding consistency, increased posting frequency, better content quality, higher digital literacy, and the formation of a sustainable village digital community. This indicates that the program successfully enhanced the digital readiness and competitiveness of both communities, preparing them for broader markets, including the ASEAN region. text.
Co-Authors Gale, Rosa Dalima Ika Wulandari Leghu, Alvindo Bani Pangga Prashanth Beleya, Prashanth Thung, Teo Hui Widiawati, Dewi