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All Journal West Science Interdisciplinary Studies Dirkantara Indonesia
Lisa Melinda
Universitas Riau
Humanities Economics, Econometrics & Finance Social Sciences

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Pengembangan Sumber Daya Manusia Melalui Pelatihan Dasar Robotika Menggunakan Mikrokontroller Anuar Rasyid; firdaus muhammad; Bambang Tri Mukti; Muhammad Rayhan Hasra; Riska Rahmawati; Lisa Melinda; Ditya Jessica; Azizatul Fitri; Soffi Wulandari; Nasa Monica
Dirkantara Indonesia Vol. 1 No. 2: September-Februari 2023
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v1i2.43

Abstract

Kuliah Kerja Nyata merupakan program pengabdian masyarakat yang dilaksanakan di perguruan tinggi sebagai bentuk implementasi Tri Dharma Perguruan Tinggi. Kegiatan Kuliah Kerja Nyata yang dilakukan oleh tim pengabdian untuk Desa Muara Basung ini yaitu Pelatihan Dasar Robotika Menggunakan Mikrokontroler Arduino.Program unggulan ini ditujukan kepada siswa SMK yang konsentrasi jurusannya berhubungan dengan pemanfaatan mikrokontroler atau lain semacamnya. Kegiatan pengabdian ini diawali dengan pengenalan modul yang akan di praktekkan dilanjutkan dengan menerangkan cara menghubungkan modul ke mikrokontroler serta pemahaman pemahaman bahasa assembly. Kegiatan ini bertujuan agar meningkatkan minat siswa dan juga membuka wawasan terhadap perkembangan teknologi yang semakin maju serta diharapkan agar bisa diterapkan di lingkungan Desa Muara Basung.
Green Marketing and Brand Image: Strengthen Consumers’ Purchase Decisions Through Brand Trust on Mineral Water Aqua Consumers in Pekanbaru City Lisa Melinda; Sri Restuti; Jushermi Jushermi
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.695

Abstract

This study aims to find out the effect of Green Marketing and Brand Image on the purchase decisions of Mineral Water AQUA consumers in Pekanbaru City through the moderation of Brand Trust. The population in this study is the residents of Pekanbaru who purchase and consume AQUA Mineral Water. Sampling was done using purposive sampling technique with a total of 226 respondents. Data analysis used was SMART PLS 3.2.9. The results research: 1) Green Marketing has a positive and significant effect on the Brand Trust of AQUA Mineral Water consumers in Pekanbaru City. 2) Brand Image has positive and significant effect on the Brand Trust of AQUA Mineral Water consumers in Pekanbaru City. 3) Green Marketing has a positive and significant effect on Purchase Decisions 4) Brand Image has positive effect on Purchase Decisions is positive but insignificant. 5) Green Marketing has a positive and significant effect on Purchase Decisions through Brand Trust as a moderating variable for AQUA Mineral Water consumers in Pekanbaru City. 6) Brand Image has a positive and significant influence on Purchase Decisions through Brand Trust as a moderating variable on AQUA Mineral Water consumers in Pekanbaru City. 7) Brand Trust has  positive and significant impact on the Purchase Decisions on AQUA Mineral Water consumers in Pekanbaru City.
Co-Authors Anuar Rasyid Azizatul Fitri Bambang Tri Mukti Ditya Jessica firdaus muhammad Jushermi Jushermi Muhammad Rayhan Hasra Nasa Monica Riska Rahmawati Soffi Wulandari Sri Restuti