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All Journal West Science Business and Management Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora West Science Interdisciplinary Studies Jurnal Multidisiplin Teknologi dan Arsitektur
Sri Restuti
Universitas Riau
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Nursing Social Sciences

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Meningkatkan Ketahanan Ekonomi Masyarakat Dimasa Endemi Melalui Pelatihan Proses Pembuatan Kerupuk Jengkol Sri Restuti; Ahmad Farikh Pratama; Mutiara Wita Hariyanti; Meysa Silvia Putri; Nanda Maulina; Kristina Permata Sari Sitorus; Mustariyatun Wan Umami; Mayang Sulistia; Putri Dedsri Maharani; Jeconiah Timur Randas
ABDIMAS EKODIKSOSIORA: Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora (e-ISSN: 2809-3917) Vol 2 No 2 (2022): Desember 2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (165.27 KB) | DOI: 10.37859/abdimasekodiksosiora.v2i2.4032

Abstract

Buah jengkol (Archidendron pauciflorum B) merupakan salah satu buah yang lumayan banyak diminati masyarakat, disamping dapat mengundang selera makan, buah jengkol ternyata memiliki banyak khasiat untuk kesehatan. Contohnya yaitu pemanfaatan buah jengkol digunakan sebagai bahan dasar pembuatan kerupuk. Permintaan kerupuk jengkol selalu meningkat setiap tahunnya, sehingga peluang usahanya cukup bagus. Melihat peluang tersebut, perlu peningkatan kapasitas produksi Usaha Mikro Kecil dan Menengah (UMKM) kerupuk jengkol untuk memenuhi permintaan masyarakat. Oleh karena itu tim pengabdian melaksanakan pelatihan proses pembuatan kerupuk jengkol yang dilaksanakan pada kelurahan kota baru khususnya masyarakat RW 05. Tujuan dilaksanakannya kegiatan pengabdian tersebut masyarakat dapat termotivasi dengan adanya pelatihan proses pembuatan kerupuk jengkol sebagai usaha bisnis dalam memperbaiki ekonomi masyarakat. Metode yang di gunakan berisi tahapan pembuatan kerupuk jengkol. Hasil dari pengabdian, dapat memotivasi masyarakat di masa endemi , dan menghasilkan uang dari proses pembuatan kerupuk jengkol yang bisa meningkatkan perekonomian,karena kerupuk jengkol tersebut bisa di jual.
Pengaruh Lifestyle, Product Innovation dan Brand Image Terhadap Kepuasan Konsumen Melalui Keputusan Pembelian Skincare Wardah di Kota Pekanbaru Susi Rahayu; Sri Restuti; Taufiqurrahman Taufiqurrahman
MOTEKAR: Jurnal Multidisiplin Teknologi dan Arsitektur Vol 1, No 2 (2023): November 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/motekar.v1i2.1185

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh lifestyle, product innovation dan brand image terhadap kepuasan konsumen melalui keputusan pembelian skincare Wardah di kota Pekanbaru. Populasi dalam penelitian ini adalah penduduk kota Pekanbaru yang menggunakan skincare Wardah yang jumlahnya tidak diketahui dengan pasti. Penelitian ini dilakukan dengan menggunakan sampel sebanyak 100 responden. Metode pengambilan sampel dilakukan dengan menggunakan metode purposive sampling yaitu penentuan sampel berdasarkan responden yang memiliki kriteria tertentu. Teknik analisis data yang digunakan adalah analisis jalur dengan bantuan SPSS versi 25. Dari hasil pengujian diketahui bahwa Lifestyle, Product lnnovation dan Brand Image berpengaruh positif dan signifikan terhadap Keputusan Pembelian skincare Wardah. Keputusan Pembelian berpengaruh positif dan signifikan terhadap kepuasan konsumen. Lifestyle, Product Innovation dan Brand Image berpengaruh positif dan signifikan terhadap kepuasan konsumen melalui Keputusan Pembelian Skincare Wardah di Kota Pekanbaru.
Green Marketing and Brand Image: Strengthen Consumers’ Purchase Decisions Through Brand Trust on Mineral Water Aqua Consumers in Pekanbaru City Lisa Melinda; Sri Restuti; Jushermi Jushermi
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.695

Abstract

This study aims to find out the effect of Green Marketing and Brand Image on the purchase decisions of Mineral Water AQUA consumers in Pekanbaru City through the moderation of Brand Trust. The population in this study is the residents of Pekanbaru who purchase and consume AQUA Mineral Water. Sampling was done using purposive sampling technique with a total of 226 respondents. Data analysis used was SMART PLS 3.2.9. The results research: 1) Green Marketing has a positive and significant effect on the Brand Trust of AQUA Mineral Water consumers in Pekanbaru City. 2) Brand Image has positive and significant effect on the Brand Trust of AQUA Mineral Water consumers in Pekanbaru City. 3) Green Marketing has a positive and significant effect on Purchase Decisions 4) Brand Image has positive effect on Purchase Decisions is positive but insignificant. 5) Green Marketing has a positive and significant effect on Purchase Decisions through Brand Trust as a moderating variable for AQUA Mineral Water consumers in Pekanbaru City. 6) Brand Image has a positive and significant influence on Purchase Decisions through Brand Trust as a moderating variable on AQUA Mineral Water consumers in Pekanbaru City. 7) Brand Trust has  positive and significant impact on the Purchase Decisions on AQUA Mineral Water consumers in Pekanbaru City.
Analysis of The Influence of Product Design, Product Quality and Competitive Prices on Purchasing Decisions Through Brand Image (Study on Pekanbaru Sleepwalking Customers) Jody Derwin Thomas; Sri Restuti; Tengku Firli Musfar
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.541

Abstract

This study aims to determine the influence of product design, product quality and competitive prices on purchasing decisions through brand image (Study on Pekanbaru Sleepwalking Customers). The population in this study is all the customers of Sleepwalking who have visited more than 2 times, whose age 10 and over also has the intensity of visiting at least 1 time during the past year. Primary data was collected by questionnaire as an instrument to prove the results of the research, to test the hypothesis in this study using path analysis with Smart PLS ver. 3.0. The sampling method used a non-probability sampling method with a purposive sampling technique (100 people). The results of the study indicate that product design has a positive and significant effect on brand image. Product quality has a positive and significant effect on brand image. Competitive pricing has a positive and significant effect on brand image. Product design has a positive and significant influence on purchasing decisions.Product quality has a positive and significant influence on purchasing decisions.Competitive prices have a positive and significant effect on purchasing decisions. Brand image has a positive and significant influence on purchasing decisions. Product design has a positive and significant influence on purchasing decisions through brand image. Product quality has a positive and significant influence on purchasing decisions through brand image.And Competitive prices have a positive and significant influence on purchasing decisions through brand image.
Co-Authors Ahmad Farikh Pratama Jeconiah Timur Randas Jody Derwin Thomas Jushermi Jushermi Kristina Permata Sari Sitorus Lisa Melinda Mayang Sulistia Meysa Silvia Putri Mustariyatun Wan Umami Mutiara Wita Hariyanti Nanda Maulina Putri Dedsri Maharani Susi Rahayu Taufiqurrahman Taufiqurrahman Tengku Firli Musfar