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All Journal Akuntansi: Jurnal Riset Ilmu Akuntansi JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan
Siti Fatimah
UIN K.H. Abdurrahman Wahid Pekalongan
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE EFFECT OF ADVERTISING, TRUST, AND RISK PERCEPTION ON PRODUCT PURCHASE DECISIONS Siti Fatimah; Hendri Hermawan Adinugraha
JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan Vol. 7 No. 1 (2023): Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe)
Publisher : IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52490/jeskape.v7i1.447

Abstract

Many businesses and sellers turn to e-commerce platforms to offer their products. The development of this technology online sellers must make creative and innovative marketing strategies to attract consumer interest. Purchase decisions on online buying and selling sites are strongly influenced by advertising, consumer trust in sellers, and perceived risks to minimize dissatisfaction with a product. The purpose of this study was to analyze the influence, namely the influence of advertising, trust, and risk perception on the purchasing decisions of Shopee e-commerce products. The population in this study is iGen or Generation Z as many as 35 respondents. This research method is quantitative by using non-probability sampling technique. Hypothesis testing using multiple linear regression analysis. Based on data analysis, it was found that 91% of advertising, trust, and risk perception variables had a significant effect on purchasing decisions for Shopee e-commerce products among iGen.
Analisis Peningkatan Kualitas Laporan Keuangan Melalui SIMDA-NG FMIS Pada Inspektorat Daerah Kota Tegal Siti Fatimah; Vina Nur Azizah; Ahmad Dhia Iqbal; Gunawan Aji
Akuntansi Vol. 3 No. 1 (2024): Maret: Jurnal Riset Ilmu Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/akuntansi.v3i1.1470

Abstract

The aim of this research is to analyze how the use of the SIMDA FMIS application in the Regional Inspectorate of Tegal City can improve the quality of financial reports. Descriptive qualitative research is a type. Primary and secondary data are the types of data used. Interviews, documentation and observations were used to collect data. The research results show that the Regional Inspectorate of Tegal City has used SIMDA FMIS well, according to four indicators: communication, resources, disposition or attitude, and bureaucratic structure. Communication indicators show that communication has gone well, there is no conflict between policy implementers and policy makers and no information distortion, according to communication indicators. Resource indicators are well implemented, there are three factors that ensure the successful use of SIMDA-NG FMIS: resources have adequate expertise and skills; employees are involved in training and education; and facilities and infrastructure that support the use of SIMDA-NG FMIS. Disposition indicators (attitudes), implementers have a positive attitude towards the policy of using the SIMDA-NG FMIS application because it allows employees to prepare financial reports and provide supporting evidence that is more comprehensive, effective and in accordance with the needs for monitoring financial position and performance achievements. Indicators of the bureaucratic structure, especially the level of supervision, have worked well as shown by the smooth submission of financial reports which have never been hampered by SIMDA-NG FMIS.
Co-Authors Ahmad Dhia Iqbal Gunawan Aji Hendri Hermawan Adinugraha Vina Nur Azizah