Nuryasman M. N.
Faculty of Economics & Business, Universitas Tarumanagara

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The Effect of Social Influence, Perceived Usefulness, and Financial Risk on Intention in Using OVO Marcelina Audrina Tiffany; Nuryasman M. N.
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.191-198

Abstract

The purpose of this study was to examine the effect of social influence, perceived usefulness and financial risk, as well as age-moderated social influence on the behavioural intention in using OVO from Universitas Tarumanagara students. This study uses data collected from 68 respondents. The method used in this study is cross-sectional with a sample selection technique using purposive sampling. The data in this study were obtained by distributing online questionnaires which were then processed using SmartPLS software version 3.3.3. The results of this study are that social influence and perceived usefulness have a positive influence on behavioural intention in using OVO, and age successfully moderates social influence on behavioural intention in using OVO. Meanwhile, financial risk has no effect on behavioural intention in using OVO.
Modeling of Sustainability Knowledge: Under Perception on Entrepreneurship Students Kartika Nuringsih; Edalmen Edalmen; Nuryasman M. N.
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.274-282

Abstract

As aligning with sustainability issues, the study generates about modeling of sustainability knowledge with a factor analysis approach based on sustainable development goals (SDGs). The population involves entrepreneurial students with processing techniques using factor analysis using SPSS (n=150). The result of testing the Principal Component Analysis method provides the largest contribution of 57.817% with forming four components grouped in Component 1. However, the result is not logical so a rotation process is carried out with several methods including Equamax. After rotating, it produces four components, namely: Component 1 includes SDGs_3, SDGs_4, SDGs_7, SDGs_13, SDGs_17 with the name domain of social equity. Component 2 includes SDGs_9, SDGs_10, SDGs_11, SDGs_14, SDGs_15, SDGs_16 with domain of environmental sustainability. Component 3 includes SDGs_5, SDGs_6, SDGs_12 with the name domain of cultural responsibility. Lastly, Component 4 includes SDGs_1, SDGs_2, SDGs_8 with the domain of economic viability. Based on these results is concluded that the sustainable knowledge construct consists of four dimensions, such as social equity, environmental sustainability, cultural responsibility, and economic viability which are aligned with the pillars of sustainable development. It may be considered to enhance sustainability entrepreneurial learning at the university level.