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All Journal International Journal Management and Economic (IJME) Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesia
Niscaya Hia
Sari Mutiara Indonesia University
Humanities Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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The socialization of student’s communication with teachers at Agia Sophia High School Medan Eva Margareth Sarah; Niscaya Hia; Roberto Roy Purba
Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesia Vol. 2 No. 2 (2022)
Publisher : Peneliti Teknologi Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59247/jppmi.v2i2.69

Abstract

The current development and importance of communication can be demonstrated by the expansion of sophisticated and relatively sophisticated communication devices at all levels of society. Humans can respond to each other in everyday life at the home, workplace, or in the community by communicating. Good communication, especially between teachers and students at school, can lead to success. The community service team collaborated with Agia Sophia Medan, one of Terrain City’s private high schools. The Agia Sophiahigh school medan was a platform for organizing ideas and contributions to contribute to the community, particularly the agia high school student medan through socializing activities. Lectures, tutorials, and discussions were the methods for socialization. After implementing the program, the teacher was given a questionnaire to see if there were any changes for the better in the students' attitudes after socializing communication norms.
THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASE INTENTION IN VIVO SMARTPHONES OF TOBA REGENCY Eva Margareth Sarah; Niscaya Hia; Monalisa Panjaitan
International Journal Management and Economic Vol. 3 No. 2 (2024): May: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v3i2.1260

Abstract

This study was conducted with the aim of knowing whether there is an effect of brand image and product quality on purchase intention in vivo smartphones on employees of the Office of Cooperatives, Small and Medium Enterprises, Trade and Industry of Toba Regency. The research method used is descriptive quantitative research method, namely by looking to distribute questionnaires to find out information about existing symptoms in Vivo smartphone user consumers and using multiple linear regression analysis methods. The data used in this study are primary data and secondary data. The sample in this study amounted to 85 people with a sampling technique that is taking the entire population. The data is processed statistically using the SPSS 23 for windows program tool. The results of this study indicate that Brand Image has a positive and significant effect on purchase intention with a tcount value greater than the ttable (2.469> 1.66342) and Product Quality has a positive and significant effect on purchase intention with a tcount value greater than the ttable (3.243> 1.66342). So brand image and product quality affect the Purchase Intention of vivo smartphone products on employees of the Toba Regency Cooperative, Small and Medium Enterprises, Trade and Industry Service Office with a value of fcount greater than ftable (26.197> 3.11).
Co-Authors Eva Margareth Sarah Monalisa Panjaitan Roberto Roy Purba