Jahro Hasibuan
Universitas Pelita Bangsa

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Analisis Praktik Giveaway Dalam Jual Beli Online pada Perspektif Ekonomi Syariah: Studi pada Oflaila_Busana Jahro Hasibuan; Sarwo Edy; MH. Ainulyaqin
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.4473

Abstract

The purpose of this study was to find out the giveaway practices carried out by oflaila_busana by buying and selling online from a sharia economic perspective. Currently, the practice of giveaway is widely used by online shops as a sales attraction, so that their products are better known by the wider community. This study uses a qualitative descriptive method by providing explanations and descriptions regarding giveaway buying and selling in the perspective of Islamic economics. Which is done by describing a problem or phenomenon that occurs accurately. And the results obtained are well described. Methods of data collection by means of observation, interviews, and/or document review. The research location is oflaila_busana which uses online media in sales by practicing a giveaway system in sales promotion. The results of this study based on the data obtained indicate that the giveaway held at oflaila_busana does not contain conditions that are prohibited in religion. So the giveaway practice at oflaila_busana is in accordance with the sharia economy. Keywords: giveaway, online media, sharia economy