Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Prosiding Amal Insani Foundation (Indonesian of Interdisciplinary Journal)
M Yusron
Universitas Primagraha
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Pemasaran Menggunakan Analisis SWOT Untuk Meningkatkan Kunjungan Pasien Pada Klinik Griye Sehat Di Cilegon M Yusron; Ade Norma; Endang Dwi Amperawati
Prosiding Amal Insani Foundation Vol. 2 (2023): PROSIDING NASIONAL
Publisher : Amal Insani Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56721/prosalif.v2.2023.50

Abstract

This study focuses on exploring and analyzing various variables that constitute the strengths, weaknesses, opportunities, and threats of Griye Sehat Cilegon Clinic. The study also aims to identify and evaluate the clinic's marketing strategies to increase patient visits and address various problems associated with marketing strategy implementation. Using a qualitative approach, this research was conducted through a descriptive method, where data was obtained through in-depth interviews with the clinic's owner, employees, and consumers. SWOT analysis was used as the primary analytical tool, while the 4P marketing framework (Product, Price, Promotion, Place) was utilized as the basic framework for interview questions. The research findings indicate that Griye Sehat Cilegon Clinic is positioned in Quadrant I of the SWOT analysis, with an internal strength score of 3.36, weakness score of 3.08, opportunity score of 3.49, and threat score of 3.33. This suggests that the clinic is in a favorable position where its opportunities and strengths can be utilized to overcome threats. Based on these findings, it is recommended for the clinic to implement an aggressive growth-oriented strategy to maximize its potential and capitalize on the available opportunities.
TINJAUAN MANAJEMEN SISTEM MUTU DAN KEAMANAN PANGAN PADA PT. PUSAKA WALET NATURAL INDONESIA Yusron, M.; Asro, Asro
DESANTA (Indonesian of Interdisciplinary Journal) Vol. 5 No. 2 (2025): Maret 2025
Publisher : Desanta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pelaksanaan tinjauan manajemen sistem manajemen mutu dan keamanan pangan berbasis HACCP pada PT. Pusaka Walet Natural Indonesia tahun 2024. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan strategi studi kasus. Data dianalisis melalui teknik analisis isi terhadap dokumen Management Review 2024. Hasil penelitian menunjukkan bahwa kebijakan mutu dan keamanan pangan telah diimplementasikan secara konsisten sesuai standar SNI CXC 1-1969 dan regulasi ekspor ke Tiongkok. Perusahaan melakukan pembaruan prosedur titik kendali kritis, validasi laboratorium, audit internal, serta tindakan korektif terhadap ketidaksesuaian produk. Ketersediaan bahan baku, kecukupan personil, pemeliharaan infrastruktur, dan pengetahuan organisasi mendukung keberlanjutan mutu produk. Rencana tindak lanjut seperti pembangunan laboratorium internal dan pengujian rutin kandungan Aluminium setiap batch memperkuat kesiapan perusahaan menghadapi tuntutan pasar global. Tinjauan manajemen terbukti berperan strategis sebagai sarana evaluasi, pengendalian, dan perbaikan berkelanjutan pada industri sarang burung walet.
Co-Authors Ade Norma Asro Asro Endang Dwi Amperawati