Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Prosiding Amal Insani Foundation
Iis Istiharoh
Universitas Primagraha
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Pengembangan Bisnis Laundry Berbasis Online Asro Asro; Iis Istiharoh; Dewi Kania
Prosiding Amal Insani Foundation Vol. 2 (2023): PROSIDING NASIONAL
Publisher : Amal Insani Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56721/prosalif.v2.2023.58

Abstract

In the modern digital era, technology and social media are crucial in supporting businesses, including the laundry business. This business falls under the category of Micro, Small, and Medium Enterprises (MSMEs) that operate in the service sector. Xilaundry, located in Serang Regency, Banten Province, exemplifies how MSMEs utilize technology in their operations. Xilaundry uses social media platforms such as Whatsapp, Instagram, and Facebook for marketing and promotional strategies. Two payment methods are available for customers: conventional (pay on the spot) and digital (ATM, Mobile Banking, OVO, and Gopay). Xilaundry implements a SWOT analysis for its business strategy development. The results show that Xilaundry's business is feasible to run. Xilaundry's finances record a monthly turnover of IDR 6,570,800 and a cash expenditure of IDR 2,890,000. This generates a net profit of around IDR 2,743,800 per month. Thus, Xilaundry can generate a net income of approximately IDR 34,680,000 in a year. In the SWOT and social media context, Xilaundry can leverage its strength in using social media for marketing and promotion (Strength). However, they must maintain service quality to avoid weaknesses in service (Weakness). The opportunity that Xilaundry can take is the increase in social media and digital payment users (Opportunity). At the same time, threats can come from competitors who use social media in their marketing strategies (Threat).
Co-Authors Asro Asro Dewi Kania