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All Journal Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Business, Social Sciences and Technology (CoNeScINTech)
Maria Ulfa
Universitas Internasional Batam
Aerospace Engineering Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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DESIGN AND DEVELOPMENT OF STREET CULINARY PHOTOBOOK IN SEKUPANG DISTRICT, BATAM Hendi Sama; Maria Ulfa
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 2 No 1 (2022): The 2nd Conference on Management, Business, Innovation, Education and Social Scie
Publisher : Universitas Internasional Batam

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Abstract

Batam City is a city that is engaged in industry, therefore many tourists visit. The fast culinary business in Batam City is very developed, because with a strategic location and rich in marine products. Business in the culinary field in Batam City takes various forms, in terms of place and the creativity of the UMKM. So that business competition in the culinary field is increasing, one of which is Street Culinary in Sekupang District, Batam, which is a business engaged in the culinary field. Street Culinary sells a variety of regional cuisine, with a strategic location and affordable prices. This activity aims to increase market share and provide information to the public about Street Culinary in Sekupang District, Batam. The final result of this research is a Photobook to promote the Foodcourt culinary business in Sekupang District, Batam. This photobook design uses Adobe InDesign 2020 Software and uses the Multimedia Development Life Cycle method which consists of 6 stages, namely concept, design, collecting material, assembly, testing, distribution. Therefore, the design and development of the Street Culinary Photobook in Sekupang Batam District is used as a medium of information to introduce its culinary.
Perancangan dan Implementasi Iklan Konten Video Cinematic Promotion Coffee Shop Renjana Hendi Sama; Maria Ulfa
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol 1 No 1 (2021): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Renjana Kopi is one of the Coffee Shops in Batam that sells contemporary coffee and non-coffee drinks. However, Renjana Kopi does not yet have a promotional media in the form of a promotional video that can introduce it to the wider community. Promotional video is a form of communication of marketing activities or advertisers, and disseminating product information to consumers who want to persuade. Therefore, we need a promotional media in the form of a video in a cinematic concept that can provide information and advantages of Renjana Kopi. The methods used are direct interviews with the owner of Renjana Kopi, direct observation to the location, and literature study. The results of this research will be implemented on Renjana Kopi's social media account via Instagram. The promotional video can increase sales, and is useful as a medium of information for the public.
Co-Authors Sama, Hendi