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All Journal Infomans: Jurnal Ilmu-ilmu Informatika dan Manajemen Journal of Visionary Sharia Economy (JOVISHE)
Yulia Sariwaty S, Yulia
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Inovasi Layanan Antar Jemput Paket Surat PT Pos Indonesia Berdasarkan Penjualan dan Minat Beli Rahmayani, Rani; Firmansyah, Esa; Sariwaty S, Yulia; Ulil Hikmah, Hilda
JOVISHE : Journal of Visionary Sharia Economy Vol. 4 No. 1 (2025): Edition June 2025
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v4i1.158

Abstract

PT Pos Indonesia transformed with a service renewal, namely the Q9Plus service. The service refers to one of the products, namely package and mail transfers by providing pick-up officers and transportation facilities. The package and mail pick-up clerk is called an O-Ranger. This fulfillment aims to make it easier for officers when picking up, picking up, and processing. The innovation of package and mail pick-up services is utilized by several online shops to facilitate the delivery of goods. Thus, the sale of PT Pos Indonesia's Cibatu Garut Branch has changed so that the service can attract consumer interest and attention. The purpose of this study was to determine the interrelation of sales and consumer buying interest on the innovation of parcel and mail shuttle services at PT Pos Indonesia Cibatu Garut Branch. The method in this study is a quantitative method with a descriptive and verification research design. Determination of the sample using the Lemeshow formula and the acquisition of as many as 96 respondents with probability sampling method and stratified random sampling technique. Respondents in this study were the people of Cibatu Garut District. This study uses the SPSS (Statistical Product and Service Solutions) program which aims to measure the effect of sales and buying interest on the innovation of parcel and mail delivery services at PT Pos Indonesia Cibatu Garut Branch and uses the t and F hypothesis tests to find out partially and simultaneously. The results showed that partially sales and buying interest had a positive and significant effect on innovation.
Peranan Effect Bandwagon Pada Keputusan Pembelian Mie Gacoan Kota Depok Rahmayani, Rani; Rahman, Ade; Sariwaty S, yulia
Infoman's : Jurnal Ilmu-ilmu Informatika dan Manajemen Vol. 18 No. 1 (2024): Infoman's
Publisher : LPPM & Fakultas Teknologi Informasi UNSAP

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Abstract

Industri kuliner merupakan sektor yang sangat kompetitif, Hal itu terlihat dengan munculnya merek-merek baru yang inovatif untuk merebut pangsa pasar. Keberhasilan Mie Gacoan dalam menarik perhatian konsumen, terutama di tengah persaingan yang ketat, menjadi peristiwa yang menarik untuk diteliti. Terlihat dari banyaknya konsumen usia muda dalam antrean gerai-gerai Mie Gacoan akibat munculnya rasa penasaran, mengikuti tren, serta rekomendasi orang lain. Hal ini menandakan adanya pengaruh kuat dari efek bandwagon. Tujuan penelitian dilakukan untuk menganalisis pengaruh efek bandwagon terhadap keputusan pembelian konsumen Mie Gacoan Kota Depok. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan eksplanasi, Penentuan sampel sebanyak 27 responden dengan metode non- probability sampling dengan teknik accidental sampling. Responden untuk penelitian ini adalah konsumen Mie Gacoan Kota Depok. Hasil dari penelitian menunjukkan adanya pengaruh signifikan yang positif dari efek bandwagon terhadap keputusan pembelian produk Mie Gacoan Kota Depok. Semakin kuat efek bandwagon, semakin tinggi pula keinginan konsumen untuk membeli produk Mie Gacoan. Temuan ini menggarisbawahi pentingnya mempertimbangkan efek bandwagon dalam strategi pemasaran produk. Dengan memanfaatkan efek ini, perusahaan dapat meningkatkan penjualan dan memperkuat posisi merek di pasar.
Co-Authors Firmansyah, Esa Rahman, Ade Ulil Hikmah, Hilda