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All Journal Jurnal Scientia Sharia Oikonomia Law Journal
NPMA Durya
Universitas Dian Nuswantoro
Education Mathematics

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THE INFLUENCE OF PROMOTION STRATEGY, PRICE AND PRODUCT QUALITY ON PURCHASE DECISION OF PROCESSED SOYBEAN PRODUCTS IN INDONESIA Luh Komang Candra Dewi; Muthi’atul Khasanah; Ratnawita Ratnawita; Kunto Atmojo; NPMA Durya
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1826

Abstract

Rumah Tempe Indonesia is a company engaged in the soybean processing industry. The purpose of this study is to investigate the direct impact of product quality, pricing, and marketing on interest and purchase decisions. The sample consisted of 100 Indonesian tempe house patrons who were chosen using a purposive sampling approach. According to the findings of this study, product quality has a positive and significant influence on product buy interest, however price and promotion have no positive and significant effect on product purchase interest. Product quality and promotion have a positive and substantial impact on product purchasing decisions, but price has no negative and major impact; purchase interest has a positive and significant impact on product purchasing decisions; purchase interest mediates product quality on product purchasing decisions, while purchase interest does not mediate prices and promotions on product purchasing decisions.
Analysis of the Influence of Fraud Diamond Dimensions on Fraudulent Behavior of Accounting Students at Diponegoro University Andrean Seto Nurdiansyah; NPMA Durya; Fusi Rachele
Sharia Oikonomia Law Journal Vol. 1 No. 2 (2023)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/solj.v1i2.123

Abstract

This study aims to determine the effect of the fraud diamond dimension on the fraudulent behavior of accounting students at Diponegoro University. Cheating is a fraudulent act committed by someone to gain profit for himself by taking advantage of other people. The data analysis technique in this study was multiple linear regression analysis using data from Diponegoro University accounting student respondents in the 2019 and 2020 batches. The results showed that pressure and ability had an effect on academic cheating, while opportunity and rationalization had no effect on academic cheating. The results of the model feasibility test show that pressure, opportunity, rationalization and ability simultaneously influence the academic fraud of accounting students at Diponegoro University.
Co-Authors Andrean Seto Nurdiansyah Fusi Rachele Kunto Atmojo Luh Komang Candra Dewi Muthi’atul Khasanah