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The influence of organizational culture, employee satisfaction, personality, and organizational commitment towards employee performance Kawiana, I Gede Putu; Dewi, Luh Komang Candra; Martini, Luh Kadek Budi; Suardana, Ida Bagus Raka
International Research Journal of Management, IT & Social Sciences Vol 5 No 3: May 2018
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v5i3.666

Abstract

The present research was intended at determining the influence of organizational culture, employee satisfaction, and personality towards organizational commitment and employee performance. It was quantitative designed i.e., the relationship of causality for its variable. The research was conducted at Bank Perkreditan Rakyat (BPR) in Bali. The technique of collecting the data was used questionnaires to 135 employees of BPR in Bali. Data were analyzed through Structure Equation Modeling technique in AMOS 22.0 program. The results were obtained (1) the influence of organizational culture variable on organizational commitment was significant; (2) The influence of employee satisfaction variable on organizational commitment was significant; (3) The influence of personality variable on organizational commitment was significant; (4) The influence of organizational culture variable on employee performance interest was significant; (5) The influence of employee satisfaction variable on employee performance was significant; (6) The influence of personality variable on employee performance was significant; and (7) The influence of organizational commitment variable on employee performance was significant.
PENGARUH SERVICE QUALITY TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABLE MEDIASI (Studi Pada Hotel The Breezes Bali) Sugiarsa, I Putu Gede Angga; Dewi, Luh Komang Candra; Suthanaya, I Putu Bagus
JUIMA : JURNAL ILMU MANAJEMEN Vol 8 No 2 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.187 KB) | DOI: 10.36733/juima.v8i2.284

Abstract

This study discussed the role of service quality in improving customer satisfaction and loyalty of The Breezes Bali. Respondents in this study were 91 respondents with the criteria ever stay at The Breezes Bali hotel more than twice, at least 17 years old. Determination of sample using purposive sampling method. This research used Partial Least Square (PLS) analysis with SmartPLS program. The results showed that: 1) Quality of service had a positive and significant impact on customer satisfaction, 2) Quality of service had a positive but not significant effect to customer loyalty, 3) Satisfaction had a positive and significant impact on customer loyalty, 4) Customer satisfaction able to be a mediation variable shown by the results of service loyalty analysis is able to influence consumer satisfaction and customer satisfaction influence loyalty. The results of this study imply that the management of The Breezes Bali to improve the quality of services with emphasis on reability by serving customers or customers well. Increased customer satisfaction is more emphasis on improving corporate image by maintaining the good name of The Breezes Hotel Bali. Furthermore, customer loyalty can be improved by word of mouth communication to the customer. With word of mouth communication, customers will give positive information about Hotel the breezes Bali to others.
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SUSU CAIR DALAM KEMASAN SIAP MINUM MEREK ULTRA MILK DI KABUPATEN BADUNG (STUDI PADA KONSUMEN ULTRA MILK DI KABUPATEN BADUNG – BALI) Halawa, Debora Angelina; Dewi, Luh Komang Candra
Prospek: Jurnal Manajemen dan Bisnis Vol 1, No 1 (2019)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/pjmb.v1i1.19424

Abstract

Penelitian ini bertujuan untuk menganalisis apakah brand image dan kualitas produk berpengaruh secara parsial terhadap keputusan pembelian susu cair dalam kemasan siap minum merek Ultra Milk di Kabupaten Badung. Teknik pengumpulan data dalam penelitian ini yaitu dengan angket. Pengambilan sampel menggunakan metode purposive sampling, yaitu teknik pengambilan sampel yang dilakukan atas tujuan dan pertimbangan tertentu dengan kriteria konsumen yang sedang membeli susu Ultra Milk di warung, toko, atau swalayan  yang ada di Kabupaten Badung dan usia konsumen minimal 17 tahun. Berdasarkan hasil penelitian, diperoleh persamaan regresi Y= 0,775 + 0,705 X1 + 0,292 X2, yang artinya apabila brand image naik sebesar satu satuan, maka keputusan pembelian akan meningkat sebesar 0,705 satuan. Dan apabila kualitas produk naik sebesar satu satuan, maka keputusan pembelian akan meningkat sebesar 0,292 satuan. Pengujian hipotesis pertama menunjukkan hasil bahwa koefisien regresi X1 (b1): thitung (7,448) > ttabel (1,661). Dan pengujian hipotesis kedua menunjukkan hasil bahwa koefisien regresi X2 (b2): thitung (4,477) > ttabel (1,661).  Hal ini berarti terdapat pengaruh positif dan signifikan secara parsial antara brand image dan kualitas produk terhadap keputusan pembelian susu cair dalam kemasan siap minum merek Ultra Milk di Kabupaten Badung. Implikasi bagi PT Ultrajaya Milk Industry & Trading Company Tbk sebagai produsen Ultra Milk adalah agar senantiasa mempertahankan dan meningkatkan brand image serta kualitas produk sehingga keputusan pembelian konsumen dapat terjaga dengan baik, dan juga mengevaluasi kualitas produk yang memiliki pengaruh lebih kecil dibandingkan dengan brand image.Kata Kunci: brand image, kualitas produk, keputusan pembelian.
PENGARUH SERVICE QUALITY TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABLE MEDIASI (Studi Pada Hotel The Breezes Bali) I Putu Gede Angga Sugiarsa; Luh Komang Candra Dewi; I Putu Bagus Suthanaya
JUIMA : JURNAL ILMU MANAJEMEN Vol. 8 No. 2 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.187 KB) | DOI: 10.36733/juima.v8i2.284

Abstract

This study discussed the role of service quality in improving customer satisfaction and loyalty of The Breezes Bali. Respondents in this study were 91 respondents with the criteria ever stay at The Breezes Bali hotel more than twice, at least 17 years old. Determination of sample using purposive sampling method. This research used Partial Least Square (PLS) analysis with SmartPLS program. The results showed that: 1) Quality of service had a positive and significant impact on customer satisfaction, 2) Quality of service had a positive but not significant effect to customer loyalty, 3) Satisfaction had a positive and significant impact on customer loyalty, 4) Customer satisfaction able to be a mediation variable shown by the results of service loyalty analysis is able to influence consumer satisfaction and customer satisfaction influence loyalty. The results of this study imply that the management of The Breezes Bali to improve the quality of services with emphasis on reability by serving customers or customers well. Increased customer satisfaction is more emphasis on improving corporate image by maintaining the good name of The Breezes Hotel Bali. Furthermore, customer loyalty can be improved by word of mouth communication to the customer. With word of mouth communication, customers will give positive information about Hotel the breezes Bali to others.
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SUSU CAIR DALAM KEMASAN SIAP MINUM MEREK ULTRA MILK DI KABUPATEN BADUNG (Studi Pada Konsumen Ultra Milk di Kabupaten Badung – Bali) Debora Angelina Halawa; Luh Komang Candra Dewi
Prospek: Jurnal Manajemen dan Bisnis Vol. 1 No. 1 (2019)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/pjmb.v1i1.19424

Abstract

Penelitian ini bertujuan untuk menganalisis apakah brand image dan kualitas produk berpengaruh secara parsial terhadap keputusan pembelian susu cair dalam kemasan siap minum merek Ultra Milk di Kabupaten Badung. Teknik pengumpulan data dalam penelitian ini yaitu dengan angket. Pengambilan sampel menggunakan metode purposive sampling, yaitu teknik pengambilan sampel yang dilakukan atas tujuan dan pertimbangan tertentu dengan kriteria konsumen yang sedang membeli susu Ultra Milk di warung, toko, atau swalayan  yang ada di Kabupaten Badung dan usia konsumen minimal 17 tahun. Berdasarkan hasil penelitian, diperoleh persamaan regresi Y= 0,775 + 0,705 X1 + 0,292 X2, yang artinya apabila brand image naik sebesar satu satuan, maka keputusan pembelian akan meningkat sebesar 0,705 satuan. Dan apabila kualitas produk naik sebesar satu satuan, maka keputusan pembelian akan meningkat sebesar 0,292 satuan. Pengujian hipotesis pertama menunjukkan hasil bahwa koefisien regresi X1 (b1): thitung (7,448) > ttabel (1,661). Dan pengujian hipotesis kedua menunjukkan hasil bahwa koefisien regresi X2 (b2): thitung (4,477) > ttabel (1,661).  Hal ini berarti terdapat pengaruh positif dan signifikan secara parsial antara brand image dan kualitas produk terhadap keputusan pembelian susu cair dalam kemasan siap minum merek Ultra Milk di Kabupaten Badung. Implikasi bagi PT Ultrajaya Milk Industry & Trading Company Tbk sebagai produsen Ultra Milk adalah agar senantiasa mempertahankan dan meningkatkan brand image serta kualitas produk sehingga keputusan pembelian konsumen dapat terjaga dengan baik, dan juga mengevaluasi kualitas produk yang memiliki pengaruh lebih kecil dibandingkan dengan brand image.Kata Kunci: brand image, kualitas produk, keputusan pembelian.
Pengaruh Entrepreneurial Marketing dan Inovasi Produk Terhadap Daya Saing Usaha Kecil Menengah (UKM) di Bali I Gede Putu Kawiana; Luh Komang Candra Dewi
Jurnal Bisnis dan Kewirausahaan Vol 15 No 3 (2019): JBK - Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.645 KB) | DOI: 10.31940/jbk.v15i3.1623

Abstract

Tujuan penelitian ini adalah menganalisis dan menjelaskan pengaruh entrepreneurial marketing dan produk inovasi terhadap daya saing. Penelitian ini dilakukan di Provinsi Bali, khususnya pada pengusaha ekspor kerajinan olahan kayu yang saat ini menjadi ekspor dominan di Provinsi Bali. Data Dinas Perdagangan dan Perindustrian Provinsi Bali menunjukkan produk kerajinan ekspor kayu tersebar lebih banyak di empat wilayah kabupaten dan kota, yakni Kota Denpasar, Kabupaten Badung, Gianyar dan Tabanan. Keempat kabupaten/kota tersebut dikenal sebagai wilayah Sarbagita Provinsi Bali. Populasi dalam penelitian ini berjumlah 10.455 orang secara proporsional tersebar di masing-masing wilayah yaitu Kabupaten Tabanan sebanyak 350 orang, Kota Denpasar berjumlah 2.134 orang, Kabupaten Badung berjumlah 2.636 orang, dan Kabupaten Gianyar berjumlah 5.335 orang. Penarikan sampel mempergunakan metode proportional random sampling dengan total sampel penelitian 100 orang. Teknik analisis penelitian dengan pendekatan kuantitatif berdasarkan analisis multivariate menggunakan model persamaan struktural (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa entrepreneurial marketing sebagai konstruk yang tidak memiliki pengaruh signifikan terhadap daya saing, artinya bahwa entrepreneurial marketing belum begitu baik dilakukan oleh UKM sehingga belum mampu meningkatkan daya saing, sedangkan hasil pengolahan data dalam penelitian ini menjawab rumusan hipotesis yang menyatakan inovasi produk memiliki pengaruh terhadap daya saing.
PENGARUH BRAND IMAGE DAN E- SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION SERTA LOYALITAS PENGGUNA APLIKASI GOJEK DI TABANAN I Gusti Ngurah Khrisna Siwa Putra; Luh Komang Candra Dewi
Journal of Applied Management Studies Vol. 1 No. 1 (2019): Journal of Applied Management Studies (JAMMS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.562 KB) | DOI: 10.51713/jamms.v1i1.5

Abstract

This study aims to analyze the effect of brand image on customer satisfaction, the effect of e-service quality on customer satisfaction, the influence of brand image on loyalty, the influence of e-service quality on loyalty, the influence of customer satisfaction on the loyalty of Gojek application users in Tabanan. The respondents of this study were 70 people who used the Gojek application in Tabanan. The hypothesis test used is bootstrap resampling in SEM PLS. The analysis shows that: 1) Brand image has a positive and significant effect on customer satisfaction. 2) Brand image has a positive and significant effect on loyalty. 3) customer satisfaction has a positive and significant effect on customer loyalty. 4) E-service quality has a positive and significant effect on Customer satisfaction. 5) E-service quality does not significantly influence the loyalty of Gojek application users in Tabanan. The study gives consideration to the leadership of PT. Karya Anak Bangsa application or called Gojek to improve brand image so that users of the Gojek application in Tabanan increase their satisfaction.Keywords: brand image, e-service quality, customer satisfaction, loyalty.
FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MENGGUNAKAN JASA DELIVERY GO-FOOD PADA APLIKASI GO-JEK DI KABUPATEN BADUNG: Studi Pada Konsumen Go-Food di Kabupaten Badung - Bali I Wayan Tisyadana; Luh Komang Candra Dewi
Journal Research of Management Vol. 1 No. 1 (2019): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (353.022 KB) | DOI: 10.51713/jarma.v1i1.6

Abstract

This study aims to determine what factors and which factors are the most dominant that consumers consider in using the Go-Food delivery service in the Go-Jek application in Badung Regency. The design of this study used quantitative descriptive analysis with SPSS version 24 analysis tool. This study used 100 respondents as the research sample drawn based on the purposive sampling method. The research method applied in this study is based on analysis of factor analysis with data collection techniques used are interviews, documentation, questionnaires. The results of this study show that only 15 independent variables can be analyzed further from a total of 20 independent variables. Of the 15 variables after the factor rotation process, there are five main components. The naming of new factors is determined according to the variables that make up the factor. The first factor is the service quality and application factors that have the highest eigenvalue value of 5.664 and are able to explain the total variance of 37.759%. The second factor is the individual factor with an eigenvalue value of 2.504 with a variance percentage of 16.692%. The third is the price factor with an eigenvalue value of 2.262 with a total variance of 15.083%. The fourth faculty is a social factor that has an eigenvalue of 1.359 with a total variance of 9.062%. The fifth factor is the lifestyle factor with an eigenvalue value of 1.091 which is able to explain the total variance of 7.273%. Implications for companies to always maintain service quality and also the quality of their applications, as well as to evaluate price, social and lifestyle factors that have small eigenvalue values compared to individual factors and service quality.Keywords: purchasing decisions, consumer behavior.
FAKTOR-FAKTOR YANG DIPERTIMBANGKAN WISATAWAN MENGGUNAKAN JASA ONLINE BOOKING BERBASIS APLIKASI TRAVELOKA DI FAVE HOTEL KUTA KARTIKA PLAZA James Adolf Paparang; Luh Komang Candra Dewi
Journal Research of Management Vol. 1 No. 2 (2020): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.119 KB) | DOI: 10.51713/jarma.v1i2.21

Abstract

This study aims to determine what factors and which factors are the most dominant that tourist consider in using online booking service in the Traveloka application at Fave Hotel Kuta Kartika Plaza. The design of this study used quantitative descriptive analysis with SPSS version 24 analysis tool. This study used 85 respondents as the research sample drawn based on the purposive sampling method. The research method applied in this study is based on analysis of factor analysis with data collection techniques used are interviews, documentation, questionnaires. The results of this study show that only 16 independent variables can be analyzed further from a total of 17 independent variables. Of the 16 variables after the factor rotation process, there are five main components. Thenaming of new factors is determined according to the variables that make up the factor. The first factor is the company image factor that have the highest eigenvalue value of 5.558 and are able to explain the total variance of 34.756%. The second factor is marketing mix factor with an eigenvalue value of 2.520 with a variance percentage of 15,750%. The third is the brand factor with an eigenvalue value of2.400 with a total variance of 15.000%. The fourth socio cultural factor that has an eigenvalue of 1,823 with a total variance of 11,394%. The fifth factor is individual factor with an eigenvalue value of 1.304 which is able to explain the total variance of 8,147%. Implications for companies to always maintain service quality and also the quality of their applications, as well as to evaluate price, social and lifestylefactors that have small eigenvalue values compared to individual factors and service quality.
PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK ORIFLAME DI KOTA DENPASAR: Studi Empiris pada Konsumen Pembelian Produk Oriflame Di Kota Denpasar I Ketut Agus Darmawan; Luh Komang Candra Dewi
Journal Research of Management Vol. 2 No. 1 (2020): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.37 KB) | DOI: 10.51713/jarma.v2i1.43

Abstract

This study aims to analyze the Effect of Brand Image and Price on Purchasing Decisions of Oriflame Product in Denpasar City. Data collection techniques in this study is the questionnaire. Sampling using a purposive sampling method, the sampling technique is carried out on the purpose and certain considerations of Oriflame product with a minimum age of 17 years old respondents. Data analysis techniques used are descriptive analysis, validity and reliability tests, classic assumption tests, multiple linear regression analysis, and multiple linear regression coefficient tests. The findings of this study are brand image (X1) has a positive and partially significant effect on purchasing decisions (Y) of 0.638. Price (X2) has a positive and partially significant influence on purchasing decisions (Y) of 0.027. Brand image (X1) and price (X2) have a positive and significant effect simultaneously on purchasing decisions (Y) of 0.824. Implications for the company to always maintain and improve brand image and product quality so that purchasing decisions can be maintained properly. With the quality of ingredients and a good perception of the brand image and price, a positive so that consumer purchasing decisions can be maintained properly.
Co-Authors . Syamsulbahri Aat Ruchiat Nugraha Abdul, Elfis Mus Afan Suyanto, Mohamad Agus Nurofik Agus Nurofik Alimin, Erina Almeida, Antonio de Amrin Amrin Antari, Ni Luh Sili Antonio, Ferdi Ari Astana, I Made Ariana Sekardewi Arnold Sultantio Hutabarat Asnawati Asnawati Augusto da Conceição Augusto da Conceição Soares Ayunita Sindya Dewi Azlina, Yunidyawati Bahtiar Efendi Bahtiar Efendi Bahtiar Efendi Barick Ahmad Setiawan, Barick Ahmad Budiarto, Balla Wahyu Dadang Suhardi Debora Angelina Halawa Denny Trisna Ardana Desty Febrian, Wenny Dewi, I Gusti Agung Ayu Ana Sintya Dewiwati Sujadi Dian Ariani Diawati, Prety Djakasaputra, Arifin Donny Dharmawan Donny Dharmawan Dos Santos, Veonita Amena Ekasari, Silvia Elizabeth Elizabeth Yohanes Emma Budi Sulistiarini Erina Alimin Erna Erna, Erna Errie Margery Fajri, Muhammad Iqbal Filomena da Costa Firdaus Yuni Dharta FoEh, John EHJ Frans Sudirjo Frans Sudirjo Gebriel Jivandrina Marhoin Dumais Gusti Noorlitaria Achmad Halawa, Debora Angelina Harimurti Wulandjani Helmi Ali Heny Hidayati Heny Hidayati Hermiyetti Hery Erdi Hery Purnomo I Gede Anindya Perdana Putra I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gusti Ngurah Khrisna Siwa Putra I Ketut Agus Darmawan I Ketut Mustika I Ketut Mustika I Ketut Pande Sudharma I Ketut Wirawan I Made Suardika I Nengah Suardhika I Nengah Subadra I Nengah Suweca I Putu Agus Suarsana Ariesta I Putu Ari Wijaya I Putu Bagus Suthanaya I Putu Gede Angga Sugiarsa I Wayan Ali Subena Adi Saputra I Wayan Gede Antok Setiawan Jodi I Wayan Junaedi I Wayan Kartimin I Wayan Terimajaya I WAYAN TERIMAJAYA I Wayan Tisyadana Ibnu Habibi Fauzi Ida Bagus Raka Suardana Ida Ketut Kusumawijaya Irawan, Putu James Adolf Paparang Judijanto, Loso Karta, Luh Putuh Agustini Kespandiar, Tengku Komang Krishna Yogantara Kunto Atmojo L.K. Herindiyah Kartika Yuni Latif Latif Luh Kadek Budi Martini Made Agus Adhy Putra Made Agus Adhy Putra Made Agus Adhy Putra Mokhamad Arwani Mokhamad Arwani Muhammad Asir Musran Munizu Mustafa, Fahrina Muthi’atul Khasanah Ni Ketut Utami Nilawati Ni Luh Kardini Ni Luh Komang Julyanti Paramita Sari Ni Luh Putu Wiagustini Ni Made Hartini Ni Made Sri Cempaka Ni Putu Desy Natalia Ni Putu Vicky Yudiari Ni Wayan Mekarini Noer Soetjipto NPMA Durya Nurul Hakiki Patrick Pascalino Suwandhi Putu Edi Ariawan Putu Hema Maharani Ratnawita Ratnawita Reinaldi Wiranata Rulyenzi Rasyid Saharjo, Sulistyoadi Joko Sani, Indra Sanzinha dos Santos Branca Saortua Marbun Saputra, Eka Kurnia SETIAWAN JODI, I WAYAN GEDE ANTOK SETYAWAN, I. G. N. Tomi Sherry Adelia Sili Antari SILVIA EKASARI Silvia Ekasari Soares, Augusto Sonny Santosa Sourtua Marbun Sourtua Marbun Marbun Stevanus Kakomore STEVANUS KAKOMORE Sugiarsa, I Putu Gede Angga Sujadi, Dewiwati Suryahadi (Suryahadi) Suryani, Ni Kadek Suwignyo Widagdo Syamsul Ph.D M.A. Hadi Syech Idrus Tanti Widia Nurdiani Uli Wildan Nuryanto Utami, Eva Yuniarti Vandini Putri Nurhabibah Wadzibah Nas Wayan Gede Supartha Yanti Setianti Yudithia, Yudithia Yuni, Herinidyah Kartika Yuniartoto, Wahyo Yusi Faizathul Octavia