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Olivia F. C. Walangitan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Strategi Pemasaran KPR BNI Terhadap Kepuasan Pelanggan di Kota Manado (PT. Bank Negara Indonesia (Persero), Tbk.Cabang Manado) Albert Yohanes Koyong; Johny. A. F. Kalangi; Olivia F. C. Walangitan
JURNAL ADMINISTRASI BISNIS Vol. 4 No. 2 (2016): JURNAL ADMINISTRASI BISNIS
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v4.i2.%p

Abstract

Abstract. PT. Bank Negara Indonesia (Persero), Tbk Branch Manado is one of the largest national banks in North Sulawesi and even Indonesia. At the moment the banking sector in Indonesia entered a period of very competitive competition, the banking sector has a strategic role in contributing to the economic growth of a country. Investment, consumer credit, mortgage is one of them. Investors in the region or the world see the huge potential of the credit markets, especially on the types of consumer credit in Indonesia due to the large number of people in Indonesia. Property and real estate sectors, in Indonesia, is one of the largest business or industry, it can be said in Asia. So that the marketing strategy mortgages offered customers expected liking so as to give satisfaction.The method used is the analysis method for the quantitative description of the relationship that consists of a variable mortgage marketing strategy BNI is a variable that is used to view customer satisfaction. Application of marketing is a business strategy in target markets to maintain customer satisfaction.Analysis technique used is the Simple Linear method is to determine the effect of KPR BNI marketing strategy to customer satisfaction.Based on the results of this research is that KPR BNI Marketing Strategy (X) Influential significantly to customer satisfaction (Y). So in creating customer satisfaction, the company should be able to increase the Marketing Strategy. The better the assessment of the debtor, the higher the satisfaction.Keywords: KPR BNI Marketing Strategies and Customer Satisfaction.
Pengaruh Strategi Pemasaran KPR BNI Terhadap Kepuasan Pelanggan di Kota Manado (PT. Bank Negara Indonesia (Persero), Tbk.Cabang Manado) Albert Yohanes Koyong Yohanes Koyong; Johny. A. F. Kalangi; Olivia F. C. Walangitan
JURNAL ADMINISTRASI BISNIS Vol. 4 No. 2 (2016): JURNAL ADMINISTRASI BISNIS
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v4.i2.%p

Abstract

Abstract. PT. Bank Negara Indonesia (Persero), Tbk Branch Manado is one of the largest national banks in North Sulawesi and even Indonesia. At the moment the banking sector in Indonesia entered a period of very competitive competition, the banking sector has a strategic role in contributing to the economic growth of a country. Investment, consumer credit, mortgage is one of them. Investors in the region or the world see the huge potential of the credit markets, especially on the types of consumer credit in Indonesia due to the large number of people in Indonesia. Property and real estate sectors, in Indonesia, is one of the largest business or industry, it can be said in Asia. So that the marketing strategy mortgages offered customers expected liking so as to give satisfaction.The method used is the analysis method for the quantitative description of the relationship that consists of a variable mortgage marketing strategy BNI is a variable that is used to view customer satisfaction. Application of marketing is a business strategy in target markets to maintain customer satisfaction.Analysis technique used is the Simple Linear method is to determine the effect of KPR BNI marketing strategy to customer satisfaction.Based on the results of this research is that KPR BNI Marketing Strategy (X) Influential significantly to customer satisfaction (Y). So in creating customer satisfaction, the company should be able to increase the Marketing Strategy. The better the assessment of the debtor, the higher the satisfaction.Keywords: KPR BNI Marketing Strategies and Customer Satisfaction.
PENERAPAN GOOD CORPORATE GOVERNANCE DALAM PENGELOLAAN PERUSAHAAN DAERAH AIR MINUM PT. AIR MANADO Olivia F. C. Walangitan
JURNAL ADMINISTRASI BISNIS VOL 5. NO. 006 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v0.i0.%p

Abstract

PT Air Manado originated from the worsening performance and service of Manado PDAM as a regional company owned by the Manado City government in providing clean water, both in quantity and quality to the community from year to year. Changing the management system of drinking water companies to PT Air requires that all activities and management of this company be adjusted to the system set out in the new PT law which requires the use of Good Corperate Governance standards. The above matters then encourage researchers to conduct further research on Good Corporate Governance at PT Air Manado through research entitled: Implementation of Good Corporate Governance In Management of Regional Water Company PT. Air Manado       This study uses qualitative research methods to illustrate the application of Good Corporate Governance principles based on existing facts as well as company's readiness to manage PT Air Regional Water Company. Then, the existing data collected, classified, interpreted so that will provide information to analyze the problem under study      The results explain that the role of the implementation of good corporate governance in the management of PT. Manado Water is very important to improve the competitiveness of the company in a tight global market competition. Through the implementation of good corporate governance PT. Air Manado will have the ability and power in creating growth and business development according to the target that has been planned. Implementation of good corporate governance that berintikan on corporate culture is an attitude of ethical professionalism and high moral, so that all corporate human power is no longer doing practical politics within the company, but united to improve the company's quality becomes stronger, stronger and healthier and can develop company.Keywords: Good Corporate Governance, PT. Air Manado
Co-Authors Albert Yohanes Koyong Albert Yohanes Koyong Yohanes Koyong Johny. A. F. Kalangi