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Olivia F. C. Walangitan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Strategi Pemasaran KPR BNI Terhadap Kepuasan Pelanggan di Kota Manado (PT. Bank Negara Indonesia (Persero), Tbk.Cabang Manado) Albert Yohanes Koyong; Johny. A. F. Kalangi; Olivia F. C. Walangitan
JURNAL ADMINISTRASI BISNIS Vol. 4 No. 2 (2016): JURNAL ADMINISTRASI BISNIS
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v4.i2.%p

Abstract

Abstract. PT. Bank Negara Indonesia (Persero), Tbk Branch Manado is one of the largest national banks in North Sulawesi and even Indonesia. At the moment the banking sector in Indonesia entered a period of very competitive competition, the banking sector has a strategic role in contributing to the economic growth of a country. Investment, consumer credit, mortgage is one of them. Investors in the region or the world see the huge potential of the credit markets, especially on the types of consumer credit in Indonesia due to the large number of people in Indonesia. Property and real estate sectors, in Indonesia, is one of the largest business or industry, it can be said in Asia. So that the marketing strategy mortgages offered customers expected liking so as to give satisfaction.The method used is the analysis method for the quantitative description of the relationship that consists of a variable mortgage marketing strategy BNI is a variable that is used to view customer satisfaction. Application of marketing is a business strategy in target markets to maintain customer satisfaction.Analysis technique used is the Simple Linear method is to determine the effect of KPR BNI marketing strategy to customer satisfaction.Based on the results of this research is that KPR BNI Marketing Strategy (X) Influential significantly to customer satisfaction (Y). So in creating customer satisfaction, the company should be able to increase the Marketing Strategy. The better the assessment of the debtor, the higher the satisfaction.Keywords: KPR BNI Marketing Strategies and Customer Satisfaction.
Pengaruh Strategi Pemasaran KPR BNI Terhadap Kepuasan Pelanggan di Kota Manado (PT. Bank Negara Indonesia (Persero), Tbk.Cabang Manado) Albert Yohanes Koyong Yohanes Koyong; Johny. A. F. Kalangi; Olivia F. C. Walangitan
JURNAL ADMINISTRASI BISNIS Vol. 4 No. 2 (2016): JURNAL ADMINISTRASI BISNIS
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v4.i2.%p

Abstract

Abstract. PT. Bank Negara Indonesia (Persero), Tbk Branch Manado is one of the largest national banks in North Sulawesi and even Indonesia. At the moment the banking sector in Indonesia entered a period of very competitive competition, the banking sector has a strategic role in contributing to the economic growth of a country. Investment, consumer credit, mortgage is one of them. Investors in the region or the world see the huge potential of the credit markets, especially on the types of consumer credit in Indonesia due to the large number of people in Indonesia. Property and real estate sectors, in Indonesia, is one of the largest business or industry, it can be said in Asia. So that the marketing strategy mortgages offered customers expected liking so as to give satisfaction.The method used is the analysis method for the quantitative description of the relationship that consists of a variable mortgage marketing strategy BNI is a variable that is used to view customer satisfaction. Application of marketing is a business strategy in target markets to maintain customer satisfaction.Analysis technique used is the Simple Linear method is to determine the effect of KPR BNI marketing strategy to customer satisfaction.Based on the results of this research is that KPR BNI Marketing Strategy (X) Influential significantly to customer satisfaction (Y). So in creating customer satisfaction, the company should be able to increase the Marketing Strategy. The better the assessment of the debtor, the higher the satisfaction.Keywords: KPR BNI Marketing Strategies and Customer Satisfaction.
PENERAPAN GOOD CORPORATE GOVERNANCE DALAM PENGELOLAAN PERUSAHAAN DAERAH AIR MINUM PT. AIR MANADO Olivia F. C. Walangitan
JURNAL ADMINISTRASI BISNIS VOL 5. NO. 006 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v0.i0.%p

Abstract

PT Air Manado originated from the worsening performance and service of Manado PDAM as a regional company owned by the Manado City government in providing clean water, both in quantity and quality to the community from year to year. Changing the management system of drinking water companies to PT Air requires that all activities and management of this company be adjusted to the system set out in the new PT law which requires the use of Good Corperate Governance standards. The above matters then encourage researchers to conduct further research on Good Corporate Governance at PT Air Manado through research entitled: Implementation of Good Corporate Governance In Management of Regional Water Company PT. Air Manado       This study uses qualitative research methods to illustrate the application of Good Corporate Governance principles based on existing facts as well as company's readiness to manage PT Air Regional Water Company. Then, the existing data collected, classified, interpreted so that will provide information to analyze the problem under study      The results explain that the role of the implementation of good corporate governance in the management of PT. Manado Water is very important to improve the competitiveness of the company in a tight global market competition. Through the implementation of good corporate governance PT. Air Manado will have the ability and power in creating growth and business development according to the target that has been planned. Implementation of good corporate governance that berintikan on corporate culture is an attitude of ethical professionalism and high moral, so that all corporate human power is no longer doing practical politics within the company, but united to improve the company's quality becomes stronger, stronger and healthier and can develop company.Keywords: Good Corporate Governance, PT. Air Manado
Pengaruh Fitur Produk dan Kelompok Referensi Terhadap Keputusan Brand Switching Pengguna Smartphone Android Ke iPhone pada Mahasiswa Fisip Unsrat Gabriel Umpel; Johny R. E. Tampi; Olivia F. C. Walangitan
Productivity Vol 6 No 1 (2025): Maret 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i1.55375

Abstract

In this study, it was conducted to determine the influence of product features and reference groups on the decision of brand switching Android smartphone users to iPhone in FISIP Unsrat students. This study used a quantitative approach and data collection carried out through the distribution of questionnaires. The number of samples that has been determined using the Roscoe formula with a sample number of 100 respondents. The data obtained is then processed through SPSS version 23. The data analysis technique uses multiple linear regression analysis. The existing data is then processed and interpreted so that it can draw conclusions. Based on the results of the study, it is known that product features and reference groups have a significant effect on brand switching Android smartphone users to iPhone in FISIP Unsrat students, which is 30.5%. In this study, there are several factors that can influence brand switching decisions are innovations that are more attractive than competing products, user experience, lack of consumer satisfaction with the products used and get recommendations from several parties
Pengaruh Gratis Ongkos Kirim dan Flash Sale terhadap Keputusan Pembelian Melalui Aplikasi Shopee pada Mahasiswa Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi Ruth Persila Metty Rumsowek; Johny R. E. Tampi; Olivia F. C. Walangitan
Productivity Vol 6 No 2 (2025): Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i2.57623

Abstract

Shopee, an e-commerce platform based in Singapore, has penetrated the Indonesian market with the concept of social media shopping since May 2015. With effective promotional strategies, Shopee utilizes various methods to influence consumer purchasing decisions, including offering Free Shipping and Flash Sales. This research was conducted to examine the influence of these two main marketing strategies on purchasing decisions in the Shopee application, particularly among students of the Faculty of Social and Political Sciences at Sam Ratulangi University in Manado. Using quantitative descriptive research methods and data collected through questionnaires, the study involved a sample of 100 students from a population of 3800 individuals. Using multiple linear regression analysis, this study concludes that the Free Shipping and Flash Sale offers at Shopee have a positive effect on student purchasing decisions both partially and simultaneously.
Pengaruh Lokasi Usaha terhadap Keputusan Pembelian pada Jangkar Sandar Manado Cony Lestari Dasinangon; Tinneke M Tumbel; Olivia F. C. Walangitan
Productivity Vol 7 No 1 (2026): Maret 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v7i1.59004

Abstract

The purpose of this study is to determine the influence of Usaga Location on Purchase Decisions. This study uses a quantitative approach, with the population being all visitors to Jangkar Sandar and a sample of 100 respondents. The sampling technique uses the Non Probability Sampling technique in the form of Axial Sampling. By collecting data using questionnaires. Data analysis using instrument tests, simple correlation coefficient analysis, simple linear regression analysis, and hypothesis tests with data processing using SPSS version 23. The results of this study show that partially the Business Location has a positive and significant effect on Purchase Decisions.
Pengaruh Penggunaan Video Marketing dan Testimoni Pelanggan terhadap Keputusan Pembelian Anjing Ras pada Dogshop Manado Nadya Venezia Mewengkang; Lucky F. Tamengkel; Olivia F. C. Walangitan
Productivity Vol 7 No 1 (2026): Maret 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v7i1.61228

Abstract

  In the rapidly growing digital era, marketing strategies through social media and other digital platforms have become very important, for businesses engaged in selling pet shop products such as Dogshop Manado. Video marketing and customer testimonials were chosen as two main elements that are believed to influence consumer decisions in choosing and buying products. The purpose of this study was to see how much influence the use of Video Marketing and Customer Testimonials has on Purchasing Decisions at Dogshop Manado. This study uses a quantitative approach, and the population of customers at Dogshop Manado with a sample of 95 respondents. Sampling in this study used Simple random sampling technique while the instrument used a Likert scale, with the SPSS version 30 application. The results showed that the use of video marketing had a significant effect on purchasing decisions at Dogshop Manado, and customer testimonials had a significant effect on purchasing decisions at Dogshop Manado.
Pengaruh Kualitas Layanan dan Citra Perusahaan terhadap Kepercayaan Pelanggan PT PLN (Persero) UID SULUTTENGGO Rakhel Gloria Benedikta Nafai; Riane Johnly Pio; Olivia F. C. Walangitan
Productivity Vol 6 No 1 (2025): Maret 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i1.61814

Abstract

This study was motivated by various service-related issues faced by PT PLN (Persero) UID SULUTTENGGO, such as unscheduled power outages, slow handling of disturbances, and unstable voltage supply. These problems have the potential to reduce customer trust in the company. The purpose of this research is to analyze the influence of service quality and corporate image on customer trust. The main theoretical framework used is the SERVQUAL model by Parasuraman, Zeithaml, and Berry (1988), which includes the dimensions of reliability, responsiveness, and empathy. For corporate image, the theory from Rajagukguk (2015) was used, covering aspects such as reputation, personality, values, and company identity. His study applies a quantitative approach using a survey method and multiple linear regression analysis. Data were collected from 124 respondents using a Likert-scale questionnaire. The results show that both service quality and corporate image have a positive and significant influence on customer trust, with regression coefficients of 0.346 for service quality and 0.364 for corporate image. The Adjusted R Square value of 0.677 indicates that 67.7% of the variation in customer trust can be explained by the two independent variables. Theoretically, this research contributes to the literature on customer trust in the context of public service monopolies. Practically, the findings provide valuable insights for PT PLN to improve service reliability, enhance responsiveness to customer complaints, and strengthen the company’s image through innovation and corporate social responsibility. By focusing on these areas, the company can build stronger and more sustainable customer trust.
Pengaruh Kualitas Produk dan harga terhadap Kepuasan Pelanggan pada Kios Topas Amurang Rafael Pongoh; Tinneke M Tumbel; Olivia F. C. Walangitan
Productivity Vol 6 No 2 (2025): Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i2.62506

Abstract

The purpose of this study was to determine the Effect of Product Quality and Price on Customer Satisfaction. with a sample of 100 respondents. The sampling technique used the roscoe technique and data collection using a questionnaire. Data analysis used instrument testing, classical hypothesis testing, multiple correlation coefficient analysis, multiple linear regression analysis, hypothesis testing and determination coefficient with data processing using SPSS version 25. The results of this study indicate that partially Product Quality has a significant effect on Customer Satisfaction, partially Price has a significant effect on Customer Satisfaction and simultaneously Product Quality and Price have a significant effect on Customer Satisfaction.
Analisis rasio keuangan PT. Blue Bird Tbk Periode 2020-2023 Sabina Hajira; Joanne V. Mangindaan; Olivia F. C. Walangitan
Productivity Vol 6 No 4 (2025): Desember 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i4.64180

Abstract

This study aims to analyze the financial performance of PT Blue Bird Tbk during the 2020–2023 period using financial ratio analysis, including liquidity, solvency, activity, and profitability ratios. The results showed that the company’s liquidity ratios fluctuated and the current ratio remained below the industry average, although the quick ratio and cash ratio indicated relatively good conditions. The solvency ratios demonstrated that the company maintained a relatively healthy capital structure, as the use of debt remained below industry standards. Activity ratios improved, particularly in receivable turnover, working capital turnover, and fixed asset turnover, although total asset turnover was still relatively low. Meanwhile, profitability ratios indicated that the company’s ability to generate profit remained below the industry average despite improvements in 2022–2023 following the impact of the COVID-19 pandemic. Overall, the company’s financial performance reflected a gradual post-pandemic recovery process; however, improvements in operational efficiency and asset utilization are still required to enhance overall financial performance.
Co-Authors Albert Yohanes Koyong Albert Yohanes Koyong Yohanes Koyong Cony Lestari Dasinangon Gabriel Umpel Johny R. E. Tampi Johny. A. F. Kalangi LUCKY F. TAMENGKEL Nadya Venezia Mewengkang Rafael Pongoh Rakhel Gloria Benedikta Nafai Rianne Johnly Pio, Rianne Johnly Ruth Persila Metty Rumsowek Sabina Hajira Tinneke M Tumbel Tinneke M Tumbel