Article Per Year (5 Year)
p-Index From 2021 - 2026
0.92
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis Productivity
Aneke Y. Punuindoong
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
Pengaruh Komunikasi Pemasaran Terhadap Citra Perusahaan Jasa Penyewaan Alat Berat Pada PT. Buana Oto Mandiri Anna N. Madengke; Harry J. Sumampouw; Aneke Y. Punuindoong
JURNAL ADMINISTRASI BISNIS VOL 5. NO. 006 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v0.i0.%p

Abstract

This research is motivated by the problems found in PT. Buana Oto Mandiri company, which there is a lack of public communication or communication to the public in the company's introduction and understanding of corporate image. The purpose of this study is to know the marketing communication whether there is influence on the image of heavy equipment rental companies at PT. Buana Oto Mandiri. Lack of public communication will have an effect and create a lack of trust from consumers in using the services of the company as a result will impact on the image of the company will decline. Therefore, it is necessary to have good communication to the community. Attractive and efficient communication will create trust by the public public to the company. And in the end there will be an increasing demand of heavy equipment rental services offered by the company. In this research, the method used is descriptive quantitative research method by spreading questionnaire 75 respondents who become sample in this research. The data were collected by questionnaires that have been tested for their validity and reliability. And writer’s data analysis is descriptive and inferential statistic, consisting of simple correlation coefficient and regression done by using program SPSS for windows version 23.0. The results showed that there is a significant influence between marketing communications on corporate image at PT. Buana Oto Mandiri and this means the work hypothesis or alternative hypothesis accepted. This means there is a positive influence between marketing communications to corporate image with a level of influence of 30.3%. For suggestions, companies are expected to maintain marketing communications because of the company's influential image in order to improve leasing. Keywords: Marketing comunication, corporate image.
Pengaruh Periklanan Terhadap Keputusan Pembelian Konsumen Pada PT. Astra International Daihatsu Surandy Malunsenge; Lucky F Tamengkel; Aneke Y. Punuindoong
JURNAL ADMINISTRASI BISNIS VOL 5. NO. 006 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v0.i0.%p

Abstract

This research is based on thinking on several factors that influence consumers to buy in car dealers. With the growing efforts of the automotive industry today the level of competition among automotive industry is increasingly competitive, each dealer has a strategy in persuading the customers to choose and / or buy a car. Due to the innovation of marketing strategy changes and from the supporting factors such as; give Attention, desire analysis, ad image, techniques to increase attractiveness. And interesting advertising support will make consumers take a decision in buying at Astra international (Daihatsu). This activity was held at PT. Astra International Daihatsu branch Manado in order to know the relationship of these factors affect consumers to buy. Besides, this research is expected to be input to the leadership of PT. Astra International Manado and is a contribution in marketing and advertising strategy. Data collection using the instrument in the form of questionnaires / interviews, observation and document studies, and for data analysis using quantitative methods. The results of this study to answer the hypothesis there is a significant relationship factors that influence consumers to buy, with a determinant indicates 49.92% which means that the increase or decrease in customer savings depends on those factors are strong enough 0.7066%, the remaining 50.08% is another factor. Positive linear functional relationships of 1: 0.7378 scale means the increase in advertising will affect the increased purchase decision of 0.7378Keyword : Advertising, Costumer Decision
Pengaruh Citra Merek dan Persepsi Harga terhadap Kepuasan Pelanggan pada Toko H&M di Manado Town Square Decalvio D T N Mambu; Tinneke M Tumbel; Aneke Y. Punuindoong
Productivity Vol 7 No 1 (2026): Maret 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v7i1.56637

Abstract

This research aims to determine the influence of brand image and price perception on customer satisfaction at the H&M store in Mantos. This research uses a quantitative approach, with a sample of 100 respondents. The data analysis used is quantitative or statistical. Data that met the requirements for analysis were processed using the SPSS 24 program. From the testing it was found that Brand Image had a positive and significant effect on customer satisfaction, price perception had a positive and significant effect on customer satisfaction, and brand image and price perception together had an effect. positive and significant on customer satisfaction. Thus, brand image and price perception can increase consumer satisfaction. By considering the reality of tight competition in business, especially in the fashion sector and paying attention to empirical evidence from the results of this research, companies should pay more attention to and improve brand image and adjust pricing so that customer satisfaction can be achieved.
Pengaruh Kompensasi dan Worklife Balance Terhadap Retensi Karyawan Sintesa Peninsula Hotel Manaso Febriani Mangeber; Wehelmina Rumawas; Aneke Y. Punuindoong
Productivity Vol 6 No 4 (2025): Desember 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i4.57299

Abstract

This study aims to determine the effect of compensation and worklife balance on employee retention at Sintesa Peninsula Hotel Manado. This study has a sample of 44 responses and in this study, the research method used is a quantitative research method using the SmartPLS 4 software program. Based on the results of the study, it is found that the results of hypothesis testing show that the value between the compensation and worklife balance variables is 0.582. The value between the compensation and employee retention variables is 0.143 and the value between the worklife balance and retention variables is 0.654. The results showed that compensation and worklife balance at Sintesa Peninsula Hotel Manado had a positive effect on employee retention at Sintesa Peninsula Hotel Manado.
Pengaruh Harga Tiket Masuk Terhadap Keputusan Berkunjung Wisatawan Di Tuur Ma'asering Kumelembuay Kota Tomohon Norma Yunita Tulong; Sandra Asaloei; Aneke Y. Punuindoong
Productivity Vol 7 No 1 (2026): Maret 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v7i1.61148

Abstract

This study aims to analyze the influence of entrance ticket prices on tourists' decision to visit Tuur Ma'asering. The research was carried out with a quantitative approach using a survey through a questionnaire. The sample was taken from 80 respondents using a simple random sampling method. The data were analyzed using simple linear regression to test the relationship between admission price variables and visiting decisions. The results of the study show that the price of entrance tickets has a significant effect on the decision to visit tourists. As much as 75.9% of tourists' decisions are influenced by the price of entrance tickets.
Pengaruh Visual Merchandising dan Store Atmosphere terhadap Impulse Buying pada Konsumen Toko KKV Di Manado Town Square Andi Regita Sugiarti Asri; Johny R.E Tampi; Aneke Y. Punuindoong
Productivity Vol 6 No 4 (2025): Desember 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i4.61403

Abstract

ABSTRACT Impulse buying is an irrational purchase and falls into the category of fast and unplanned purchases. This behavior is where consumers make purchases without thinking first. This research aims to see the effect of visual merchandising and store atmosphere on impulse buying on KKV shop consumers at Manado Town Square. The sampling method used was Accidental Sampling, wich is a sampling technique by taking respondents who happen to be in a place that is appropriate to the research context and in accordance with the criteria determined by the researcher. The sample used was 100 respondents. The analytical method used is multiple linear regression analysis. The results of partial test research show that visual merchandising has no effect on impulse buying, store atmosphere has a significant effect on impulsive buying. And the simultaneous test shows that visual merchandising and store atmosphere together have a significant influence on impulse buying.  
Praktek Manajemen Sumber Daya Manusia terhadap Turnover Intention pada PT. Asiamax Mining Indonesia Julisa Goni; Wehelmina Rumawas; Aneke Y. Punuindoong
Productivity Vol 6 No 2 (2025): Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i2.61656

Abstract

In the context of PT. Asiamax Mining Indonesia, it is important to understand how human resource maangement practices and motivation affect employee turnover intention. Companies need to indetify factors that can increase employee retention and reduce turnover, given the high costs associated with the recruiting and training new employees in the mining industry. This study aims to determine the effect of human management of human resource management practices and motivation on turnover intention at PT. Asiamax Mining Indonesia. This study uses quantitative research, with employees of PT. Asiamax Mining Indonesia as the research population. The sampling technique used is saturated sampling technique, with 100 respondents. The data analysis technique used in this study is Partial Least Squares (PLS) Structural Equation Modeling (SEM). The results of this study indicate that human resource management practices and motivation have a significant effect on turnover intstruction at PT. Asiamax Mining Indonesia.
Co-Authors Andi Regita Sugiarti Asri Anna N. Madengke Decalvio D T N Mambu Febriani Mangeber HARRY J. SUMAMPOUW JOHNY R.E TAMPI Julisa Goni Lucky F Tamengkel Norma Yunita Tulong Sandra Asaloei Surandy Malunsenge Tinneke M Tumbel Wehelmina Rumawas