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All Journal Jurnal Administrasi Bisnis Productivity
Lucky F. Tamengkel
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Sam Ratulangi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Faktor Pribadi Dan Psikologi Terhadap Keputusan Berlangganan TV Kabel Transvision Di Kelurahan Tongkaina Sharas Devi Harun; Lucky F. Tamengkel; Aneke Y. Punuindoong
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i1.28-35

Abstract

This study aims to determine: (1) the influence of personal factors on the decision to subscribe to Transvision cable TV, (2) the influence of psychological factors on the decision to subscribe to Transvision cable TV, and (3) the influence of personal factors and psychological factors on the decision to subscribe to Transvision cable TV. This study uses a quantitative approach by collecting data through literature and questionnaire methods. This study also uses saturated sampling techniques or sampling techniques if all populations are sampled. The sample in this study were 98 Transvision cable TV customers who included the Tongkaina urban community in Manado. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression. The results of this study indicate that: (1) Personal factors have a positive effect on subscription decisions, as evidenced by the value of t count which is 2.363 with a significance value of 0.020, smaller than 0.05 and the regression coefficient has a positive value of 0.143. (2) Psychological factors have a positive effect on subscription decisions, as evidenced by the value of t count of 2.114 with a significance value of 0.037, smaller than 0.05 and the regression coefficient has a positive value of 0.145, and (3) Personal factors and psychological factors have a positive effect on subscription decision, evidenced by the results of F count of 5.236 with a significance of 0.007. The R square value or coefficient of 0.099 shows that the ability of the independent variable in explaining the variation of the dependent variable is 9.90%, while the remaining 90.10% is explained by other variables outside the study.
Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Shampoo Clear Natalia Junni Kalangi; Lucky F. Tamengkel; Olivia F. C. Walangitan
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i1.44-54

Abstract

This study aims to determine: (1) the effect of celebrity endorsement on purchasing decisions for Clear brand shampoo, (2) the effect of brand image on purchasing decisions up to Clear brand, and (3) the influence of celebrity endorse and brand image on Clear shampoo shampoo purchase decisions.This study uses a quantitative approach bycollecting data through survey methods. This study also uses a purposive sampling technique based on certain characteristics. The sample in this study were 100 people of the Wenang sub-district of Manado city. Data collection techniques using questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression.The results of this study indicate that: (1) Celebrity endorse has a positive effect on purchasing decisions, evidenced by the value of t count of 2.186 with a significance value of 0.031, smaller than 0.05 and the regression coefficient has a positive value of 0.340; (2) Brand image has a positive effect onpurchasing decisions, evidenced from the value of t count of 4.346 with a significance value of 0,000, smaller than 0.05 and the regression coefficient has a positive value of 0.749, and (3) Celebrity endorsers and brand images have a positive effect against purchasing decisions, as evidenced by the results of F count of 29,446 with a significance of 0,000. The adjusted R square value of 0.378 indicates that the ability of the independent variable in explaining the variation of the dependent variable is 37.80%, and the remaining 62.20% is explained by other variables outside the research model.
Analisis Strategi Pemasaran Pada Penyedia Jasa Internet Speedy Di Kec. Taliabu Utara Kab. Pulau Taliabu Prov. Maluku Utara Merita Margaret; Johnny A. F. Kalangi; Lucky F. Tamengkel
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i1.61-70

Abstract

This study aims to analyze the marketing strategy of Speedy Internet Service Providers, especially the marketing mix applied. Then to find out the results of the analysis of Strengths, Weaknesses, Opportunities, and Challenges as well as an overview of the strategy so that it can be applied to increase product sales. By using SWOT, Matrix, EFAS, and IFAS research techniques and Cartecius diagrams. This research uses qualitative methods, namely case studies that produce descriptive data as outlined in words. Data collection techniques in this study the author made a direct visit to conduct personal interviews with Speedy Internet Service Providers and equipped with sales data several years back. The conclusions from the analysis carried out on the company's marketing strategy have carried out the marketing strategy correctly and precisely and in the calculation of the SWOT analysis as outlined in the Cartesius diagram the producers are in the position of quadrant 1, Growth. Which companies can develop, maintain and improve product quality so that people continue to believe in the products provided.
Pengaruh Display Terhadap Perilaku Impulse Buying Di Transmart Bahu-Manado Indry F. N. Tawas; Lucky F. Tamengkel; Aneke Y. Punuindoong
JURNAL ADMINISTRASI BISNIS Vol. 9 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v9.i1.137-146

Abstract

This study aims to determine; the effect of variable display on impulse buying on Transmart Bahu-Manado.; to determine how much influence the display has on the behavior of impulse buying on Transmart Bahu-Manado. Consumer behavior is an action that is directly involved in acquiring, consuming, and spending, a product or service, including the process of decision that precedes and follows this action. Impulse buying is a purchase that is not planned in advance or is a spontaneous purchase, impulse buying occurs when consumers suddenly experience a strong and strong desire to buy something as soon as possible, spontaneously, reflex, sudden and automatic. Data obtained from questionnaires. The samples in this study were 97 respondents taken from the Accidental Sampling method. The analysis technique used simple regression technique and coefficient of determination (R square). The results of the study show that: display variables have a significant effect on impulse buying. It is expected that Transmart Bahu-Manado can maintain and even improve the arrangement of its products.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Olwinda Politon; Lucky F. Tamengkel; Aneke Y. Punuindoong
Productivity Vol 1 No 1 (2020)
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v1i1.28848

Abstract

This study aims to determine whether product quality and price influence purchasing decisions. This research is a type of quantitative research with the population of Mengkang Village and Lolayan District that have already bought and consumed palm sugar products within a period of one year. The sample size uses the guidelines proposed by Roscoe, ie more than 30 and less than 500 samples are sufficient to be used in a study. Therefore, the sample in this study was 100 respondents. Data analysis techniques used multiple linear regression analysis. The results showed that there was an effect of product quality on purchasing decisions, but there was no influence between price and purchasing decisions. In the case of multiple regression tests the results are obtained that the product quality and price together influence the purchasing decision.
Pengaruh Promosi terhadap Peningkatan Penjualan Beauty Consultant PT. Orindo Alam Ayu (ORIFLAME) Graisya Rompis; Johny A. F. Kalangi; Lucky F. Tamengkel
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

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Abstract

The purpose of this study is to determine whether sales promotion has an effect on the increase in beauty consultant PT. Orindo Alam Ayu Sales. Promotion applied at PT. Orindo Alam Ayu Oriflame uses six indicators namely; advertising, personal selling, public relations, publicity, sales promotion, and word of mouth promotion. This research is quantitative method research using a simple regression analysis method. Data collection techniques in the form of primary and secondary data using a questionnaire given to 96 respondents. Based on the results of simple regression analysis showed that the promotion proved to affect the increase in sales of PT. Orindo Alam Ayu Oriflame, the validity test results show that the calculated r-value is greater than r table (2.202) 0. so that all questions for the promotion and sales variable are valid, the reliability test shows the Cronbach’s Alpha value of the Promotion variable is 0.606 0.60 so that it can be said, t-test results show the sig value of the promotion is 0,000 < 0.05 and also the value of 5.928 is greater than the value of 1.9825. Than is rejected and accepted, which means that the promotion has a significant effect on increasing sales.
Kualitas Pelayanan Terhadap Kepuasan Konsumen PT. Garuda Indonesia Airlines Kelas Ekonomi Rute Manado-Jakarta Leinda Mumek; Johny R. E. Tampi; Lucky F. Tamengkel
Productivity Vol 1 No 4 (2020)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This research aims to explain and know the influence of quality of service in the customer satisfaction of Garuda Indonesia Airlines Aviation Economy Class Manado – Jakarta route. The independent variables used in this study are physical evidence, reliability, responsiveness, assurance, and empathy while the dependent variables used in this study are consumer satisfaction. This research was conducted in Garuda Indonesia Office Manado Branch. Ampel is a flight service user of Garuda Indonesia Airlines Economy class Manado route – Jakarta. Sampling techniques using Purposive Sampling. The samples used in this study amounted to 100 respondents. Based on the F test results in this study showed that service quality consisting of physical evidence, reliability, responsiveness, and empathy jointly has a significant influence on consumer satisfaction. Based on T-test results It is important that the variables of physical proof, reliability, responsiveness, warranty, and empathy do not have a partial influence on consumer satisfaction. Based on the standardized beta test it is known that the empathy (X5) variable has the strongest influence compared to other variables.
Inovasi Smartphone Iphone terhadap Keputusan Pembelian Mahasiswa Fispol Unsrat Nashara Veren Imon; Johnny A. F. Kalangi; Lucky F. Tamengkel
Productivity Vol 1 No 5 (2020): Additional Issue
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to determine whether innovation has an effect on smartphone purchasing decisions for students of the Faculty of Social and Political Sciences, Sam Ratulangi University, Manado. This research is a type of quantitative research with the population selecting students who fill the KRS or even semester active students and the researchers take 2827 students. So that the sample size uses the Slovin formula, and after being calculated using this formula, the sample in this study amounted to 97 respondents. The data analysis technique used simple linear regression analysis. In the case of a simple regression test, the results show that there is an influence between innovation on purchasing decisions. The results showed the relationship between the influence of the Innovation variable on the Purchasing Decision by 48.1%, indicating that the results of this study partially have a positive effect on the iPhone Smartphone Purchase Decision on the students of the Faculty of Social and Political Sciences, Sam Ratulangi University.
Pengaruh Kesadaran Merek terhadap Keputusan Pembelian Smartphone Xiaomi di Manado Kelvin Christian Porajow; Johny A. F. Kalangi; Lucky F. Tamengkel
Productivity Vol 1 No 5 (2020): Additional Issue
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to determine the effect of brand awareness on purchasing decisions of Xiaomi smartphones in Manado. Brand awareness variables were tested using 3 indicators and the Xiaomi smartphone purchasing decision variable used 4 indicators. This research methodology using purposive sampling quantitative research approach. The sampling technique used was a population of 50 respondents. The data collection technique was carried out by observing the field and distributing questionnaires to respondents, using correlation analysis and simple linear regression. The R result between the two variables is 55%, which means that the relationship between Brand Awareness and Purchasing decisions is occasional. Then the R square value (coefficient of determination) is 25.5%. shows that brand awareness is able to explain Purchase Decisions by, 25.5%, while the other 74.5% are determined by other factors not examined in this study such as price, product quality, marketing techniques and others. Then this influence means that Brand Awareness is one of the factors that sufficiently affects the purchasing decision of a Xiaomi Smartphone.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen pada Manado Icon Convention Center Rivia Natalia Piay; Lucky F. Tamengkel; Wilfried S. Manoppo
Productivity Vol 2 No 3 (2021)
Publisher : Program Studi Administrasi Bisnis

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Abstract

Tujuan penelitian ini untuk mengetahui apakah Kualitas Pelayanan berpengaruh terhadap Kepusan Konsumen pada Manado Icon Convention Center. Jenis penelitian yang dilakukan adalah data kuantitatif dengan menggunakan non probality sampel untuk pengambilan sampel. Data penelitian diperoleh dengan membagikan kuesioner tentang kualitas pelayanan dan kepuasan konsumen pada 61 responden dengan menggunakan skala likter. Data yang terkumpul lalu dianalisa dengan Uji Validitas, Uji Reabilitas, sebagai syarat untuk melakukan Uji Regresi Linier Sederhana, Uji t, Analisis Kolerasi, Uji Koofisien Determinasi (r squere), maka diperoleh kesimpulan bahwa pengaruh kualitas peayanan terhadap kepuasan konsumen sebesar 0,571 atau 57,1%. Dengan ini dapat diketahui bahwa kulitas pelayanan menjadi faktor yang sangat penting dalam menjamin kepuasan konsumen , sehingga hasil yang didapat dalam penelitian ini adalah terdapat pengaruh yag signifikan pada kualitas pelayanan terhadap kepuasan konsumen pada Manado Icon Convention Center.
Co-Authors Aneke Y. Punuindoong Gracia P. P. Damalang Graisya Rompis Indry F. N. Tawas Johnny A. F. Kalangi Johny A. F. Kalangi Johny R. E. Tampi Kelvin Christian Porajow Leinda Mumek Merita Margaret Nashara Veren Imon Natalia Junni Kalangi Natasya Pricillia Tamon Olivia F. C. Walangitan Olwinda Politon Rivia Natalia Piay Sharas Devi Harun Wilfried S. Manoppo