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Aneke Y. Punuindoong
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Sam Ratulangi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Faktor Pribadi Dan Psikologi Terhadap Keputusan Berlangganan TV Kabel Transvision Di Kelurahan Tongkaina Sharas Devi Harun; Lucky F. Tamengkel; Aneke Y. Punuindoong
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i1.28-35

Abstract

This study aims to determine: (1) the influence of personal factors on the decision to subscribe to Transvision cable TV, (2) the influence of psychological factors on the decision to subscribe to Transvision cable TV, and (3) the influence of personal factors and psychological factors on the decision to subscribe to Transvision cable TV. This study uses a quantitative approach by collecting data through literature and questionnaire methods. This study also uses saturated sampling techniques or sampling techniques if all populations are sampled. The sample in this study were 98 Transvision cable TV customers who included the Tongkaina urban community in Manado. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression. The results of this study indicate that: (1) Personal factors have a positive effect on subscription decisions, as evidenced by the value of t count which is 2.363 with a significance value of 0.020, smaller than 0.05 and the regression coefficient has a positive value of 0.143. (2) Psychological factors have a positive effect on subscription decisions, as evidenced by the value of t count of 2.114 with a significance value of 0.037, smaller than 0.05 and the regression coefficient has a positive value of 0.145, and (3) Personal factors and psychological factors have a positive effect on subscription decision, evidenced by the results of F count of 5.236 with a significance of 0.007. The R square value or coefficient of 0.099 shows that the ability of the independent variable in explaining the variation of the dependent variable is 9.90%, while the remaining 90.10% is explained by other variables outside the study.
Analisis Pelayanan Obat-Obatan Dalam Kepuasan Konsumen Pada Apotek Syalom Amurang Irene Sinta Silalahi; Johny R. E. Tampi; Aneke Y. Punuindoong
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 2 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i2.67-74

Abstract

This study aims to determine customer satisfaction with drug services at the Syalom Amurang Pharmacy. The focus of the research is, product quality, service quality, Emotional, Cost, and Price. The theory used in this study is the theory of Consumer Satisfaction by Lupyoadi. In this study using qualitative methods, data collection techniques are carried out through observation, interviews and documentation. The informants in this study were the Amurang City Community who had bought medicine at the Syalom Pharmacy. Location research at Syalom Amurang Pharmacy, with the basis used in law No. 25 of 2009 concerning the standard of public service, the standard of service that has been determined by the service unit, working to serve every citizen and resident to fulfill their rights is not the need for basic needs within the framework of service. Pharmacy units the importance of the service of medicines in community satisfaction can be measured by a predetermined standard, namely, service satisfaction for the services of the Syalom Pharmacy in Amurang in terms of service requirements, product quality, price, service quality, emotional, cost. From the 5 service standards there are results that state that they are not satisfied with the quality of service, product quality emotionally satisfied to eat a short service time, customer fees or rates according to and satisfied with service, price and cost, product quality, Syalom pharmacy Amurang field observation.
Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Mobil Toyota Avanza pada PT. Hasjrat Abadi Tendean Manado Dais Iis Tirtaatmaja; Johny R. E. Tampi; Aneke Y. Punuindoong
JURNAL ADMINISTRASI BISNIS Vol. 9 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v9.i1.90-95

Abstract

This research aims to determine the influence of Brand Image and Price on consumers purchasing decisions in PT. Hasjrat Abadi Tendean Manado. The population that used is all of the consumers’ of PT. Hasjrat Abadi Tendean Manado where the population size is unknown. The sample which is taken in this research is 96 respondents who had used Toyota Avanza and used the simple random sampling technique. The sample based on respondent level techniques and the data collection method with using questionnaire. The statistical analysis that used in this research in linear regression analysis with using SPSS 25 for windows. The result of this research demonstrate that the Brand Image and Price have a positive influence and have significant influence on purchasing decisions. The amounts of Brand Image and Price influence on purchasing decisions are 59,5% and 40,5% which are influenced by other variables. Based on the results of multiple linear regression analysis that the brand image and price variables have a significant and positive effect on purchasing decisions.
Pengaruh Display Terhadap Perilaku Impulse Buying Di Transmart Bahu-Manado Indry F. N. Tawas; Lucky F. Tamengkel; Aneke Y. Punuindoong
JURNAL ADMINISTRASI BISNIS Vol. 9 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v9.i1.137-146

Abstract

This study aims to determine; the effect of variable display on impulse buying on Transmart Bahu-Manado.; to determine how much influence the display has on the behavior of impulse buying on Transmart Bahu-Manado. Consumer behavior is an action that is directly involved in acquiring, consuming, and spending, a product or service, including the process of decision that precedes and follows this action. Impulse buying is a purchase that is not planned in advance or is a spontaneous purchase, impulse buying occurs when consumers suddenly experience a strong and strong desire to buy something as soon as possible, spontaneously, reflex, sudden and automatic. Data obtained from questionnaires. The samples in this study were 97 respondents taken from the Accidental Sampling method. The analysis technique used simple regression technique and coefficient of determination (R square). The results of the study show that: display variables have a significant effect on impulse buying. It is expected that Transmart Bahu-Manado can maintain and even improve the arrangement of its products.
Pengaruh Kebudayaan, Sosial, Pribadi, dan Psikologi Terhadap Keputusan Konsumen dalam Penggunaan Grab Car pada Mahasiswa Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi Manado Angel V. A. P. Maukeno; Henny S. Taroreh; Aneke Y. Punuindoong
JURNAL ADMINISTRASI BISNIS Vol. 9 No. 2 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v9.i2.46-51

Abstract

The purpose of this research is to know the existence of factors influence a company's marketing, personal, social, cultural and psychological effects are significant for consumer behaviour in the use of Grab Car. Consumer behavior is a process undertaken by someone in finding, buying, using, evaluating, and disposing of a product or service after it is consumed, the study was conducted at the Faculty of social and political sciences of the University of Sam Ratulangi Manado by taking 100 students as the respondent. Withdrawal methods used is the sample Random Sampling with data analysis using multiple regression. By using the test validity and reliability in order to test the validity of the data. The results of this research show that cultural factors, social, personal, and psychology at the same time positively and significantly to the decision of the consumer in using the Grab Car with personal factors the most dominant, and it has high determination coefficient values, or have a great contribution towards the decisions of consumers.
Co-Authors Angel V. A. P. Maukeno Dais Iis Tirtaatmaja Henny S. Taroreh Indry F. N. Tawas Irene Sinta Silalahi Johny R. E. Tampi Lucky F. Tamengkel Sharas Devi Harun