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All Journal Jurnal Administrasi Bisnis Productivity
Danny D. S. Mukuan
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Sam Ratulangi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Pengelolaan Pariwisata Pinus Lahendong Di Kota Tomohon Sandy Andreo Menajang; Johnny A. F. Kalangi; Danny D. S. Mukuan
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i1.87-97

Abstract

The purpose of this research is to know the management strategies of tourism Pine Lahendong and know what are the factors that’s encourages and inhibit Pine Lahendong Tourism management strategies. The problem in this research is how Tourism Pinus Lahendong management strategies and what are the factors that inhibit and encourage Tourism Pinus Lahendong management strategies. Tourism is one of the things that are important to a country, the existence of this tourism, then a country or more specifically the Government of the region where it is tourist attraction, will get the infusion of revenues per tourist attractions. The marketing strategy is basically a thorough plan, integrated and fused in the marketing field, which gives guidelines on the activities that will be executed to achieve the marketing goals of a company. Tourism Pinus Lahendong strategy and potential for managed, developed and marketed because it has beautiful natural scenery and a sulfur hot springs into a visitor attraction. This research which means to understand the phenomenon or strengths, weaknesses, opportunities and threats from Tourism Pinus Lahendong holistically with described it in the form of words and language so as to produce a depiction on the phenomenon that happens. the results of the SWOT analysis conducted in the Tourism development of tourism policy, then Pinus Lahendong is improving promotion through various media, to improve the existing facilities in order to provide convenience for visitors and capitalize on potential at once elaborated the opportunities that can be sold and can attract visitors.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Service Pada PT. Astra International Tbk. – Daihatsu Malalayang Gisyel Angely; Johny R. E. Tampi; Danny D. S. Mukuan
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 2 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i2.51-59

Abstract

The purpose of this study was to study the effect of service quality consisting of tangible, reliability, responsiveness, assurance, and empathy strengthening towards customer satisfaction. Regarding the problem in this study, whether the service quality offered to customer satisfaction services at PT. Astra International Tbk. - Daihatsu Malalayang. This type of research is quantitative research with descriptive research. The populations in this study were all service customers at PT. Astra International Tbk. - Daihatsu Malalayang, with a sample of 99 respondents. Technique analysis data uses multiple linear regression, t test, f test, and test coefficient of determination (R2). Based on the results of multiple linear regression analysis that includes simultaneous tangible, reliability, responsiveness, assurance, and empathy strengthen the service satisfaction of customers at PT. Astra International Tbk. - Daihatsu Malalayang by 54.0%. While the variables of reliability, responsiveness, and assurance are not partial to customer service satisfaction at PT. Astra International Tbk. - Daihatsu Malalayang. And the most dominant service quality variable is empathy.
Pengaruh Hedonic Shopping Motives dan Promosi Penjualan Terhadap Impulse Buying Konsumen di Matahari Department Store Manado Town Square Florensia Jovita Poluan; Johny R. E. Tampi; Danny D. S. Mukuan
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 2 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i2.113-120

Abstract

This study is to determine: partial influence of Hedonic Shopping Motives on Impulse Buying; Partial influence of Sales Promotion on Impulse Buying; simultaneous influence of Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Type of Research is quantitative research. The sample that used in this research were 100 respondents who were consumers in Matahari Department Store Manado Town Square. The sampling technique using is probability sampling and the method that using is purposive sampling. Methods of data collection by questionnaire. Data analysis using is multiple linear regression. The results showed that: There is significant partial effect of Hedonic Shopping Motives on Impulse Buying. There is no partial effect of Sales Promotions on Impulse Buying. There is simultaneous effect between Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Based on the result, it shows that Matahari Department Store Manado Town Square management can use the hedon motivation from their consumer to increase their sales. The company should increase their sales promotion to get consumer attention and to make compete ability in Indonesia retail business
Citra Merek terhadap Keputusan Pembelian Skincare dan Kosmetik the Body Shop Manado Town Square Rista Veronica Talopod; Johny R. E. Tampi; Danny D. S. Mukuan
Productivity Vol 1 No 3 (2020)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This research aims to determine the effect of brand image on purchasing decision on skincare and cosmetic products of The Body Shop Manado Town Square. This research uses quantitative approach methods. The samples in this research is 100 customers of The Body Shop Manado Town Square. Data accumulated and analyzed with validity test, reliability test, simple linear regression analysis, correlation coefficient test, coefficient of determinations and testing of T. The conclusion of this study is the brand image of The Body Shop Manado Town Square effect on the purchase decision positively and significantly.
Gaya Hidup dan Harga Terhadap Keputusan Pembelian pada Starbucks Manado Town Square Riani Lomboan; Johny R. E. Tampi; Danny D. S. Mukuan
Productivity Vol 1 No 3 (2020)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This research aims to determine the influence of living (X1) and the Price (X2) on the purchase decision (Y) on Starbucks Manado Town Square. This approach uses a quantitative approach, with a sample of 100 respondents using a Likert scale. The technique of collecting data in this research is by using online questionnaire deployment. The analytical techniques used in this study use double Linear analysis techniques. The data that has fulfilled the analytical techniques is processed using SPSS program tools (Statistical Package for Social Sciences). The results of this study indicate that lifestyle and prices have a significant positive effect on purchasing decisions.
Green Marketing terhadap Keputusan Pembelian pada Starbucks Manado Town Square Deon N. Paath; Johny R. E. Tampi; Danny D. S. Mukuan
Productivity Vol 1 No 3 (2020)
Publisher : Program Studi Administrasi Bisnis

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Abstract

The purpose of this study was conducted to determine the effect of Green Marketing on Purchasing Decisions of Starbucks Manado Town Square Consumers Against. This research is a type of quantitative research using questionnaire data collection techniques. The population in this study is Starbucks Manado Town Square consumers, and a sample of 100 consumers using non-probability sampling techniques. Data analysis techniques used were validity, reliability, t-test hypotheses, multiple linear regression analysis, and coefficient of determination analysis. The results of the t-test study showed that there was a partially significant effect between the part of green marketing, namely green customer and reason of being green, on purchasing decisions. Furthermore, the results of simple regression analysis revealed the highest coefficient value was the effect of reason of being green on decisions purchasing and obtaining the analysis of the coefficient of determination (𝑅2) shows the Adjusted R Square value of 0.499, which means that 49.9% of the purchase decision is influenced by green marketing.
Pengaruh Produk, Harga, Promosi dan Tempat Terhadap Keputusan Pembelian Handphone di Toko Bahtera Cell It Center Kota Manado Vircina Fine Ananda Rombon; Frendy A. O. Pelleng; Danny D. S. Mukuan
Productivity Vol 2 No 3 (2021)
Publisher : Program Studi Administrasi Bisnis

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Produk, Harga, Promosi dan Tempat Terhadap Keputusan Pembelian Handphone di Toko Bahtera Cell It Center Kota Manado. Penelitian ini merupakan jenis penelitian kuantitatif dengan menggunakan tekini analisis SPSS. Populasi dalam penelitian ini adalah seluruh konsumen yang jumlah populasi tidak diketahui secara pasti dan sampel yang digunakan menurut Roscoe, pada penelitian ini diambil 50 responden. Teknik analisis data yang digunakan yaitu regresi linear berganda. Berdasarkan hasil SPSS diketahui bahwa Produk memiliki nilai  t hitung sebesar 2,658 ˃ t tabel 2,014 yang berarti bahwa produk berpengaruh secara parsial. Harga memiliki nilai t hitung 3,235 ˃ ttabel 2,014 yang berarti bahwa harga berpengaruh secara parsial. Promosi thitung 2,615 ˃ ttabel 2,014 yang berarti bahwa promosi berpengaruh secara parsial. Tempat memiliki nilai thitung 3,192 ˃ ttabel 2,014 yang berarti tempat berpengaruh secara parsial. Dari hasil diatas maka peneliti memberikan kesimpulan bahwa variabel Produk, Harga, Promosi dan Tempat secara parsial dan simultan berpengaruh terhadap keputusan pembelian, dan juga diperhatikan lebih baik dan kiranya dapat terus tingkatkan harga, kualitas, kinerja dan keanekaragaman produk.
Pengaruh Marketing Mix Strategy terhadap Consumer Loyality pada PT. Hasjrat Abadi Tendean Manado Maria Mischel Kasenda; Johny A. F Kalangi; Danny D. S. Mukuan
Productivity Vol 2 No 4 (2021)
Publisher : Program Studi Administrasi Bisnis

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Marketing Mix Strategy terhadap Consumer Loyality Pada PT. Hasjrat Abadi Tendean Manado.Variabel Marketing Mix Strategy di Uji Menggunakan 7 indikator, dan Variabel Consumer Loyality Pada PT. Hasjrat Abadi Tendean Manado Menggunakan 4 Variabel. Metodelogi penelitian ini menggunakan purposive sampling Pendekatan penelitian yang digunakan pada penelitian ini adalah metode kuantitatif komperatif. Teknik sampling yang digunakan adalah dengan jumlah populasi tidak terhingga dan sampel 50 responden. Teknik pengumpulan data dilakukan dengan melakukan observasi ke lapangan dan menyebarkan kuesioner responden, dengan menggunakan regresi linier sederhana. maka didapatkan hasil bahwa faktor-faktor dari Marketing Mix Strategy secara simultan memiliki pengaruh yang signifikan terhadap consumer loyality. Hal ini berarti konsumen akan loyal apabila konsumen puas, konsumen menyukai produk tersebut, konsumen terbiasa membeli, dan kemudian konsumen percaya.
Co-Authors Deon N. Paath Florensia Jovita Poluan Frendy A. O. Pelleng Gisyel Angely Johnny A. F. Kalangi Johny A. F Kalangi Johny R. E. Tampi Maria Mischel Kasenda Riani Lomboan Rista Veronica Talopod Sandy Andreo Menajang Vircina Fine Ananda Rombon