Johny R. E. Tampi
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Sam Ratulangi

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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Service Pada PT. Astra International Tbk. – Daihatsu Malalayang Gisyel Angely; Johny R. E. Tampi; Danny D. S. Mukuan
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 2 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i2.51-59

Abstract

The purpose of this study was to study the effect of service quality consisting of tangible, reliability, responsiveness, assurance, and empathy strengthening towards customer satisfaction. Regarding the problem in this study, whether the service quality offered to customer satisfaction services at PT. Astra International Tbk. - Daihatsu Malalayang. This type of research is quantitative research with descriptive research. The populations in this study were all service customers at PT. Astra International Tbk. - Daihatsu Malalayang, with a sample of 99 respondents. Technique analysis data uses multiple linear regression, t test, f test, and test coefficient of determination (R2). Based on the results of multiple linear regression analysis that includes simultaneous tangible, reliability, responsiveness, assurance, and empathy strengthen the service satisfaction of customers at PT. Astra International Tbk. - Daihatsu Malalayang by 54.0%. While the variables of reliability, responsiveness, and assurance are not partial to customer service satisfaction at PT. Astra International Tbk. - Daihatsu Malalayang. And the most dominant service quality variable is empathy.
Analisis Pelayanan Obat-Obatan Dalam Kepuasan Konsumen Pada Apotek Syalom Amurang Irene Sinta Silalahi; Johny R. E. Tampi; Aneke Y. Punuindoong
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 2 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i2.67-74

Abstract

This study aims to determine customer satisfaction with drug services at the Syalom Amurang Pharmacy. The focus of the research is, product quality, service quality, Emotional, Cost, and Price. The theory used in this study is the theory of Consumer Satisfaction by Lupyoadi. In this study using qualitative methods, data collection techniques are carried out through observation, interviews and documentation. The informants in this study were the Amurang City Community who had bought medicine at the Syalom Pharmacy. Location research at Syalom Amurang Pharmacy, with the basis used in law No. 25 of 2009 concerning the standard of public service, the standard of service that has been determined by the service unit, working to serve every citizen and resident to fulfill their rights is not the need for basic needs within the framework of service. Pharmacy units the importance of the service of medicines in community satisfaction can be measured by a predetermined standard, namely, service satisfaction for the services of the Syalom Pharmacy in Amurang in terms of service requirements, product quality, price, service quality, emotional, cost. From the 5 service standards there are results that state that they are not satisfied with the quality of service, product quality emotionally satisfied to eat a short service time, customer fees or rates according to and satisfied with service, price and cost, product quality, Syalom pharmacy Amurang field observation.
Pengaruh Iklan Terhadap Keputusan Pembelian Produk Smartphone Oppo Di IT Center Manado Serina O. Moloku; Johny R. E. Tampi; Olivia F. C. Walangitan
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 2 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i2.98-106

Abstract

The purpose of this study is to find out whether there is an influence of advertising on the decision to buy oppo smartphone products at the Manado IT Center. The approach of this research is a quantitative approach. The independent variable is advertising and the dependent variable is a purchasing decision. The population in this study were oppo smartphone users in the city of Manado who had bought Oppo smartphone products at the Manado IT Center. The population in this study is infinite. Sampling uses probability sampling. The sampling technique uses incidental sampling techniques. The total sample of respondents is 100 people. The method of data collection is through questionnaires, observation and documentation. The research instrument uses a Likert scale. Test instruments used validity test and reliability test. Data analysis used using simple linear regression analysis. Data processing is used by the SPSS 25 program. The results of the study are obtained is the value of the coefficient between advertising and purchasing decisions including low of 0.394, The effect of advertising on purchasing decisions is very low at 0.1555 and the results of simple linear regression analysis obtained a positive regression coeficient so that the direction of the influence of advertising variables on the variable buying decision is positive.
Pengaruh Hedonic Shopping Motives dan Promosi Penjualan Terhadap Impulse Buying Konsumen di Matahari Department Store Manado Town Square Florensia Jovita Poluan; Johny R. E. Tampi; Danny D. S. Mukuan
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 2 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i2.113-120

Abstract

This study is to determine: partial influence of Hedonic Shopping Motives on Impulse Buying; Partial influence of Sales Promotion on Impulse Buying; simultaneous influence of Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Type of Research is quantitative research. The sample that used in this research were 100 respondents who were consumers in Matahari Department Store Manado Town Square. The sampling technique using is probability sampling and the method that using is purposive sampling. Methods of data collection by questionnaire. Data analysis using is multiple linear regression. The results showed that: There is significant partial effect of Hedonic Shopping Motives on Impulse Buying. There is no partial effect of Sales Promotions on Impulse Buying. There is simultaneous effect between Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Based on the result, it shows that Matahari Department Store Manado Town Square management can use the hedon motivation from their consumer to increase their sales. The company should increase their sales promotion to get consumer attention and to make compete ability in Indonesia retail business
Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Mobil Toyota Avanza pada PT. Hasjrat Abadi Tendean Manado Dais Iis Tirtaatmaja; Johny R. E. Tampi; Aneke Y. Punuindoong
JURNAL ADMINISTRASI BISNIS Vol. 9 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v9.i1.90-95

Abstract

This research aims to determine the influence of Brand Image and Price on consumers purchasing decisions in PT. Hasjrat Abadi Tendean Manado. The population that used is all of the consumers’ of PT. Hasjrat Abadi Tendean Manado where the population size is unknown. The sample which is taken in this research is 96 respondents who had used Toyota Avanza and used the simple random sampling technique. The sample based on respondent level techniques and the data collection method with using questionnaire. The statistical analysis that used in this research in linear regression analysis with using SPSS 25 for windows. The result of this research demonstrate that the Brand Image and Price have a positive influence and have significant influence on purchasing decisions. The amounts of Brand Image and Price influence on purchasing decisions are 59,5% and 40,5% which are influenced by other variables. Based on the results of multiple linear regression analysis that the brand image and price variables have a significant and positive effect on purchasing decisions.
Kualitas Pelayanan Terhadap Kepuasan Nasabah Pada PT. Bank Rakyat Indonesia Unit Tomohon Selatan Elsa Rundengan; Johny R. E. Tampi; Olivia F. Walangitan
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to clarify and determine the influence of service quality on customer satisfaction together and partial as well as to determine which varieties are the dominant influence on customer satisfaction at PT. Bank Rakyat Indonesia Unit Tomohon Selatan. The independent variables used in this study are tangible, reliability, responsiveness, assurance and empathy, and the dependent variable in this study is the customer satisfaction. This research was conducted at PT. Bank Rakyat Indonesia Unit Tomohon Selatan. The population sample used is a Bank Rakyat Indonesia Unit Tomohon Selatan customers. The sampling technique uses Accidental Sampling. The sample used in this study amounted to 96 people respondents. Based on the F test results was showed that F Sig. 0,000<0,005, which means the Service Quality which consists of tangible, reliability, responsiveness, assurance, and empathy have a significant influence on customer satisfaction. Based on the t results showed that the variables of tangible, reliability, responsiveness, and empathy have no influence on customer satisfaction. T-test results also showed that the assurance (X4) variable have had the most powerful effect compared with other variables, so the assurance (X4) variable have the dominant influence on customer satisfaction.
Citra Merek terhadap Keputusan Pembelian Skincare dan Kosmetik the Body Shop Manado Town Square Rista Veronica Talopod; Johny R. E. Tampi; Danny D. S. Mukuan
Productivity Vol 1 No 3 (2020)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This research aims to determine the effect of brand image on purchasing decision on skincare and cosmetic products of The Body Shop Manado Town Square. This research uses quantitative approach methods. The samples in this research is 100 customers of The Body Shop Manado Town Square. Data accumulated and analyzed with validity test, reliability test, simple linear regression analysis, correlation coefficient test, coefficient of determinations and testing of T. The conclusion of this study is the brand image of The Body Shop Manado Town Square effect on the purchase decision positively and significantly.
Gaya Hidup dan Harga Terhadap Keputusan Pembelian pada Starbucks Manado Town Square Riani Lomboan; Johny R. E. Tampi; Danny D. S. Mukuan
Productivity Vol 1 No 3 (2020)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This research aims to determine the influence of living (X1) and the Price (X2) on the purchase decision (Y) on Starbucks Manado Town Square. This approach uses a quantitative approach, with a sample of 100 respondents using a Likert scale. The technique of collecting data in this research is by using online questionnaire deployment. The analytical techniques used in this study use double Linear analysis techniques. The data that has fulfilled the analytical techniques is processed using SPSS program tools (Statistical Package for Social Sciences). The results of this study indicate that lifestyle and prices have a significant positive effect on purchasing decisions.
Green Marketing terhadap Keputusan Pembelian pada Starbucks Manado Town Square Deon N. Paath; Johny R. E. Tampi; Danny D. S. Mukuan
Productivity Vol 1 No 3 (2020)
Publisher : Program Studi Administrasi Bisnis

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Abstract

The purpose of this study was conducted to determine the effect of Green Marketing on Purchasing Decisions of Starbucks Manado Town Square Consumers Against. This research is a type of quantitative research using questionnaire data collection techniques. The population in this study is Starbucks Manado Town Square consumers, and a sample of 100 consumers using non-probability sampling techniques. Data analysis techniques used were validity, reliability, t-test hypotheses, multiple linear regression analysis, and coefficient of determination analysis. The results of the t-test study showed that there was a partially significant effect between the part of green marketing, namely green customer and reason of being green, on purchasing decisions. Furthermore, the results of simple regression analysis revealed the highest coefficient value was the effect of reason of being green on decisions purchasing and obtaining the analysis of the coefficient of determination (𝑅2) shows the Adjusted R Square value of 0.499, which means that 49.9% of the purchase decision is influenced by green marketing.
Kualitas Pelayanan Terhadap Kepuasan Konsumen PT. Garuda Indonesia Airlines Kelas Ekonomi Rute Manado-Jakarta Leinda Mumek; Johny R. E. Tampi; Lucky F. Tamengkel
Productivity Vol 1 No 4 (2020)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This research aims to explain and know the influence of quality of service in the customer satisfaction of Garuda Indonesia Airlines Aviation Economy Class Manado – Jakarta route. The independent variables used in this study are physical evidence, reliability, responsiveness, assurance, and empathy while the dependent variables used in this study are consumer satisfaction. This research was conducted in Garuda Indonesia Office Manado Branch. Ampel is a flight service user of Garuda Indonesia Airlines Economy class Manado route – Jakarta. Sampling techniques using Purposive Sampling. The samples used in this study amounted to 100 respondents. Based on the F test results in this study showed that service quality consisting of physical evidence, reliability, responsiveness, and empathy jointly has a significant influence on consumer satisfaction. Based on T-test results It is important that the variables of physical proof, reliability, responsiveness, warranty, and empathy do not have a partial influence on consumer satisfaction. Based on the standardized beta test it is known that the empathy (X5) variable has the strongest influence compared to other variables.