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All Journal OKTAL : Jurnal Ilmu Komputer dan Sains BULLET : Jurnal Multidisiplin Ilmu
najwa malikah
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The The Role of Instagram Sosial Media in MSME Development Nazeera.id Bekasi: Peran Media Sosial Instagram dalam Pengembangan UMKM Nazeera.id Bekasi najwa malikah; Sabrina; Wahyunengsih
BULLET : Jurnal Multidisiplin Ilmu Vol. 1 No. 05 (2022): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

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Abstract

Micro, Small and Medium Enterprises (MSMEs) are small independent business activities, do not require large capital and are in great demand by small traders. The development of MSMEs can have a positive impact on regional development and Indonesia's economic growth, expand job opportunities, play a role in the judicial process, improve people's welfare, and encourage national stability. However, to achieve this goal, we must make our best efforts to win the increasing global competition. So that MSMEs can be competitive in this modern era, MSME entrepreneurs can use social media for business development so that they can follow and always keep up with the times. that must be borne, especially by micro-entrepreneurs. The research method used by the researcher is a qualitative method with a descriptive approach. The sample in this study is a micro-entrepreneur from Nazeera.id using social media and interviewing data collection technology. The results of this study indicate that Nazeera.id SMEs can achieve many benefits by adopting and utilizing social media, such as lower operating costs, easier market reach, and increased business. The development of small businesses can make them more competitive as evidenced by increased sales compared to businesses that do not use social media.
Survei Pemanfaatan Informasi Radio Prambors Terhadap Data Informasi Jurnalistik Mahasiswa Najwa Malikah; Wahyunengsih
OKTAL : Jurnal Ilmu Komputer dan Sains Vol 2 No 06 (2023): OKTAL : Jurnal Ilmu Komputer Dan Sains
Publisher : CV. Multi Kreasi Media

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Abstract

In the midst of the onslaught of technological advances, radio continues to grow listener growth. In Indonesia, Jakarta is the city with the most listeners in the past year. Radio is one of the media preferred by the Indonesian people for entertainment and information. Information is a basic element implied in the concept of planned use. The familiar characteristic of radio (emotional attachment) conveys a feeling of listening to information and entertainment. Apart from prioritizing entertainment broadcasts, radio in Jakarta is now continuing to work on journalistic programs in the form of inserts. With the times and the development of the arrival of television media, radio has slowly changed, but radio still has a place in the hearts of its audience. The audio nature of radio allows other activities of its viewers at the same time. Among the dozens of radio stations in Jakarta, there are eight major radio stations that regularly broadcast news and entertainment flashes. One of them is Prambros, a radio station that still exists and is popular today, namely Prambros Radio. The purpose of this study is to analyze the use of mass media as student information data through Prambros Radio. It was concluded that Prambors Radio played a very important role in disseminating information to the public, "Apart from introducing something new, Prambors Radio can also fill wants or offer the satisfaction of the need to entertain fans, especially in their spare time," as Dasa said when participating in an interview. All sources admit that they enjoy radio as a means of information. "Such as when there is news about the introduction of learning information on social media that is nominated for a broadcast topic so that it adds listener knowledge and insight into the future." As one journalism student said in his statement as a listener to Prambors Radio.
Co-Authors Sabrina Wahyunengsih Wahyunengsih, Wahyunengsih