Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JURNAL SIMBOLIKA: Research and Learning in Communication Study INOVASI: Jurnal Politik dan Kebijakan
Rehia K.I Barus, Rehia K.I
Universitas Medan Area
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pemberdayaan Perempuan melalui Media Sosial Barus, Rehia K.I
JURNAL SIMBOLIKA: Research and Learning in Communication Study Vol 1, No 2 (2015): JURNAL SIMBOLIKA OKTOBER
Publisher : Communication Sciences Department Faculty of Social and Political Sciences Medan Area Univ

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (985.499 KB)

Abstract

Penggunaan media baru sudah kerap menjadi bahan kajian. Namun di Indonesia, baru sedikit penelitian yang mengaitkannya dengan masalah pemberdayaan, terlebih lagi pemberdayaan perempuan. Penelitian ini bertujuan untuk menelaah bagaimana pemberdayaan perempuan dilakukan melalui media sosial. Melalui metode studi kasus, penelitian ini mempelajari fenomena penggunaan media sosial oleh lembaga pemberdayaan perempuan langsung pada keadaan alaminya. Dua fokus kajian dalam penelitian ini adalah pada personel yang melakukan aktivitas bermedia sosial dan pada isi media sosial yang mereka kelola. Telaah pada personel pelaku media sosial memberikan gambaran kemampuan penggunaan media sosial kelompok perempuan. Sementara telaah dari isi media sosial menggambarkan seperti apa konten media yang dianggap memberdayakan.   
Kebijakan Strategi Komunikasi Pariwisata Dinas Kebudayaan dan Pariwisata Kota Sabang Melalui Ujung Barat Festival Muda, Indra; Barus, Rehia K.I; Bukit, Niarita
Inovasi Vol 21 No 2 (2024): JURNAL INOVASI VOL. 21 NO. 2 OKTOBER 2024
Publisher : Badan Perencanaan Pembangunan, Penelitian dan Pengembangan Provinsi Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33626/inovasi.v21i2.837

Abstract

The West End Festival is an annual event initiated through the collaboration of the Aceh and Sabang cultural and tourism offices. The event aims to inform and emphasize to the national and international communities that the city of Sabang is ready to welcome visitors. This research aims to understand the tourism communication strategies of the Sabang cultural and tourism office through the West End Festival event. The research is descriptive with qualitative data, and data collection techniques include in-depth interviews, observation, and literature study. The results of the research indicate that the tourism communication strategy of the Sabang cultural and tourism office through the West End Indonesia Festival is carried out using Tourism Communication Marketing (TCM), highlighting Aceh's cultural attractions accompanied by a Small and Medium Enterprises (UMKM) bazaar supported by the Sabang government and music performances by local musicians born in Sabang. The strategy further involves creating a destination brand with the title "One Island, Million Colors." Tourism communication management strategy includes promotion through social media and direct promotion using billboards and banners placed at several central points in Sabang City. Visual tourism communication strategy involves showcasing Sabang's unique crafts such as bracelets and clothing, as well as local food sold at UMKM bazaar stands. Online tourism communication strategy includes extensive pre-event promotion through social media and collaboration with influencers. In conclusion, the West End Indonesia Festival has proven to attract tourists to visit Sabang. This is evident from the high enthusiasm of the attendees during the festival and a turnover of hundreds of millions during the event.
Co-Authors Bukit, Niarita Muda, Indra