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All Journal INOVASI: Jurnal Politik dan Kebijakan Mount Hope Global Economic Journal Journal of Innovative and Creativity
Bukit, Niarita
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Kebijakan Strategi Komunikasi Pariwisata Dinas Kebudayaan dan Pariwisata Kota Sabang Melalui Ujung Barat Festival Muda, Indra; Barus, Rehia K.I; Bukit, Niarita
Inovasi Vol 21 No 2 (2024): JURNAL INOVASI VOL. 21 NO. 2 OKTOBER 2024
Publisher : Badan Perencanaan Pembangunan, Penelitian dan Pengembangan Provinsi Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33626/inovasi.v21i2.837

Abstract

The West End Festival is an annual event initiated through the collaboration of the Aceh and Sabang cultural and tourism offices. The event aims to inform and emphasize to the national and international communities that the city of Sabang is ready to welcome visitors. This research aims to understand the tourism communication strategies of the Sabang cultural and tourism office through the West End Festival event. The research is descriptive with qualitative data, and data collection techniques include in-depth interviews, observation, and literature study. The results of the research indicate that the tourism communication strategy of the Sabang cultural and tourism office through the West End Indonesia Festival is carried out using Tourism Communication Marketing (TCM), highlighting Aceh's cultural attractions accompanied by a Small and Medium Enterprises (UMKM) bazaar supported by the Sabang government and music performances by local musicians born in Sabang. The strategy further involves creating a destination brand with the title "One Island, Million Colors." Tourism communication management strategy includes promotion through social media and direct promotion using billboards and banners placed at several central points in Sabang City. Visual tourism communication strategy involves showcasing Sabang's unique crafts such as bracelets and clothing, as well as local food sold at UMKM bazaar stands. Online tourism communication strategy includes extensive pre-event promotion through social media and collaboration with influencers. In conclusion, the West End Indonesia Festival has proven to attract tourists to visit Sabang. This is evident from the high enthusiasm of the attendees during the festival and a turnover of hundreds of millions during the event.
PENGARUH PELAYANAN ADMINISTASI, SARANA PRASARANA, KINERJA PEGAWAI, DISIPLIN KERJA, MOTIVASI KERJA TERHADAP KEPUASAN MASYARAKAT PADA DINAS KEPENDUDUKAN DAN CATATAN SIPIL DI KOTA MEDAN br Panjaitan, Jesica Oktavia; Sianipar, Ega Trinanda; Telaumbanua, Memorismen; Malau, Yois Nelsari; Bukit, Niarita
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.773

Abstract

The government defines public services as all forms of service activities carried out by government agencies at the central and regional levels and including other state-owned enterprises that provide goods or services both in order to fulfill the needs of the community and the implementation of statutory provisions. Facilities and infrastructure can also be called something that is most needed by every organization in order to achieve the expected goals, while performance is very necessary because from the criteria it can be seen how good the employee's ability is when providing services that can satisfy the community. Employees who have good performance are employees who are personally responsible for unlimited, firm and committed to existing risks. Work discipline is the level of the company to encourage awareness and the ability of all employees to obey all regulations that have been implemented according to applicable norms, and work motivation is the encouragement for someone to be able to carry out activities and channel their abilities in order to achieve goals for agencies and companies. The purpose of this study is to assess the quality of service, comfort, effectiveness, punctuality and responsibility of employees in their work when serving the community.
Revitalisasi Kerajinan Dari Bahan Baku Baion (Pandamus Tectorius) Sebagai Warisan Budaya Lokal Menuju Produk Unggulan Umkm Sitompul, Rosalinda Septiani; Marbun, Talenta; Simanjuntak, Nurlinawati; Bukit, Niarita; Mahulae, David Yanto Daniel; Manik, Rendi Hatorangan
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2929

Abstract

Program pengabdian masyarakat ini bertujuan untuk merevitalisasi pemanfaatan baion (Pandanus tectorius) sebagai warisan budaya lokal yang bernilai ekonomi melalui pelatihan kerajinan kepada keluarga penerima manfaat Program Keluarga Harapan (PKH) di Desa Gurgur Aek Raja, Kabupaten Toba. Baion merupakan tanaman lokal yang sejak lama digunakan sebagai bahan baku pembuatan tikar dan kerajinan tradisional. Namun, seiring perkembangan zaman, pemanfaatannya mulai terabaikan. Oleh karena itu, pelatihan ini diarahkan untuk meningkatkan keterampilan peserta dalam mengolah baion menjadi produk kerajinan tas yang memiliki nilai jual dan daya saing, sekaligus mendorong terbentuknya UMKM berbasis desa. Metode pelaksanaan menggunakan pendekatan partisipatif yang melibatkan peserta secara aktif melalui kegiatan demonstrasi, diskusi, dan praktik langsung yang didampingi oleh dosen dan mahasiswa. Materi pelatihan mencakup pengenalan tanaman baion, teknik pengolahan daun, desain dan produksi tas, serta strategi pemasaran dan branding produk. Hasil pelatihan menunjukkan bahwa peserta antusias dan mampu menghasilkan produk tas sederhana secara mandiri. Pelatihan ini tidak hanya memperkuat keterampilan, tetapi juga menumbuhkan kesadaran akan potensi lokal dan peluang ekonomi berbasis kearifan budaya. Kegiatan ini memberikan dampak positif dalam pelestarian budaya lokal serta pemberdayaan ekonomi keluarga penerima PKH. Diharapkan kegiatan ini dapat dilanjutkan melalui kolaborasi lintas sektor dan pendampingan berkelanjutan menuju pengembangan usaha mikro yang mandiri dan berdaya saing.
Co-Authors br Panjaitan, Jesica Oktavia Indra Muda, Indra Mahulae, David Yanto Daniel Malau, Yois Nelsari Manik, Rendi Hatorangan Marbun, Talenta Rehia K.I Barus, Rehia K.I Rosalinda Septiani Sitompul Sianipar, Ega Trinanda Simanjuntak, Nurlinawati Telaumbanua, Memorismen