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All Journal Jurnal Ilmu Manajemen (JIMMU) AMMA : Jurnal Pengabdian Masyarakat
Ni Komang Mela Tri Utari
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Humanities Chemistry Decision Sciences, Operations Research & Management Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing

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Implementasi Sosial Media Marketing Pada UMKM Bata Press UD Intan Desa Pejaten Kabupaten Tabanan Ni Luh Laksmi Rahmantari; Ni Komang Mela Tri Utari; Made Putri Ariasih
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 09 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Pejaten Village is one of the villages in Kediri District, Tabanan Regency, Bali Province which is famous in the clay craft sector. One of the industrial products is press brick. From the results of the research conducted, press brick products should be more widely known outside the island of Bali to foreign countries, but because the marketing techniques used are still conventional, namely word of mouth marketing, making brick press products less well known to the wider community. Based on this potential, the researchers implemented training and mentoring strategies for MSMEs in Pejaten Village, namely at UD. Diamond. The purpose of training and mentoring for SMEs in Pejaten Village is to introduce the press brick industry more broadly. From the results of this study, a solution emerged in the form of an invitation to press brick craftsmen to find out more about the right marketing techniques using social media.   
MARKETING STRATEGY AND COMPANY PERFORMANCE: THE MEDIATING ROLE OF CUSTOMER SATISFACTION Ni Komang Mela Tri Utari
Jurnal Ilmu Manajemen (JIMMU) Vol. 10 No. 1 (2025): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v10i1.24197

Abstract

This study analyzes the role of customer satisfaction in mediating the influence of marketing strategies on company performance in an Indonesian communications company. The marketing strategy variables examined include brand image, pricing strategy, and product innovation. Previous research has examined the influence of marketing strategies on company performance, but the mediating role of customer satisfaction has received limited attention, particularly in the telecommunications service industry. This study uses a quantitative approach with an associative method. The research sample of 50 respondents who are IndiHome customers in Bali, was selected using purposive sampling techniques. Although the sample size is relatively small for regression analysis, it meets the minimum requirement for statistical testing and is therefore considered acceptable. The results show that brand image, pricing strategy, and product innovation have a significant effect on customer satisfaction. Furthermore, customer satisfaction has been proven to have a positive effect on the company's performance. The Sobel test confirms that customer satisfaction plays a significant role as a mediator in the relationship between marketing strategy and company performance. Thus, this study confirms that marketing strategies will have a greater impact on company performance if supported by a high level of customer satisfaction.
Co-Authors Made Putri Ariasih Ni Luh Laksmi Rahmantari