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All Journal Enrichment : Journal of Management AMMA : Jurnal Pengabdian Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan
Made Putri Ariasih
Universitas Pendidikan Ganesha, Indonesia
Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing

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Exploring the influence of visual content quality marketing on impulse buying in tiktok shop the mediating role of copywriting Made Putri Ariasih; Ni Luh Laksmi Rahmantari; Gede Surya Mahendra
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1448

Abstract

This study aims to examine the extent of the influence of visual content quality in marketing on impulse buying on TikTok Shop, mediated by copywriting. The study will employ a causal design approach as a statistical approach to test the constructs and hypotheses developed. The sample size for this study is 110 respondents across Bali who actively use TikTok Shop as their shopping platform. The research findings indicate that visual content quality in marketing does not have a direct significant effect on increasing impulse buying. However, copywriting effectively mediates the relationship between visual content quality in marketing and impulse buying. This research provides valuable insights into the importance of high-quality visual content, the role of copywriting, and their relationship with impulse buying. The implications and contributions of this research can help enhance understanding and marketing practices in the era of online social commerce platforms like TikTok Shop.
Implementasi Sosial Media Marketing Pada UMKM Bata Press UD Intan Desa Pejaten Kabupaten Tabanan Ni Luh Laksmi Rahmantari; Ni Komang Mela Tri Utari; Made Putri Ariasih
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 09 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pejaten Village is one of the villages in Kediri District, Tabanan Regency, Bali Province which is famous in the clay craft sector. One of the industrial products is press brick. From the results of the research conducted, press brick products should be more widely known outside the island of Bali to foreign countries, but because the marketing techniques used are still conventional, namely word of mouth marketing, making brick press products less well known to the wider community. Based on this potential, the researchers implemented training and mentoring strategies for MSMEs in Pejaten Village, namely at UD. Diamond. The purpose of training and mentoring for SMEs in Pejaten Village is to introduce the press brick industry more broadly. From the results of this study, a solution emerged in the form of an invitation to press brick craftsmen to find out more about the right marketing techniques using social media.   
Pengaruh Kualitas Produk dan Citra Merek terhadap Kepuasan Konsumen Skincare Ms Glow di Singaraja Roma Natalia Margaretha; Made Putri Ariasih
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5650

Abstract

This study aims to examine the influence of product quality and brand image variables on consumer satisfaction. The focus of this study is the people of Singaraja City who use MS Glow skincare products. The research method used is quantitative with a causal approach, aiming to determine the relationship between the variables studied. The population in this study includes consumers who have purchased and used MS Glow skincare products in the Singaraja area. The sampling technique used is non-probability sampling with a total of 140 respondents. The independent variables in this study include product quality (X1) and brand image (X2), while the dependent variable is consumer satisfaction (Y). Data were collected by distributing questionnaires to respondents who have met the criteria, and then analyzed using the SPSS version 30.0 program. The data analysis technique used is multiple linear regression, to determine the influence of each independent variable on the dependent variable both partially and simultaneously. The results of the study indicate that: (1) product quality has a positive and significant influence on consumer satisfaction; (2) brand image also has a positive and significant influence on consumer satisfaction; and (3) simultaneously, product quality and brand image significantly influence consumer satisfaction among MS Glow skincare users in Singaraja. These findings provide important implications for companies in improving product quality and building a positive brand image to maintain consumer satisfaction.
Pengaruh Kualitas Produk dan Persepsi Harga terhadap Minat Beli Produk Skincare Scarlett di Kota Singaraja Nadya Valentine Saragih; Made Putri Ariasih
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5651

Abstract

This study aims to test the influence of product quality and price perception on the interest in buying Scarlett skincare products in Singaraja City. This study uses a quantitative method with multiple linear regression analysis techniques. The sample of this study amounted to 110 respondents, which was determined through saturated sampling techniques. Data was collected using a questionnaire and analyzed using the SPSS application version 25. The results of the study show that: (1) product quality has a positive effect on buying interest; (2) price perception simultaneously has a positive effect on buying interest; and (3) product quality and price perception together have a positive effect on buying interest. The results of this study confirm that product quality and price perception have a significant influence on the purchase interest of Scarlett skincare products. The quality of the product referred to in this study includes aspects such as the content of active ingredients, texture, aroma, safety of use, and the final result after use. Meanwhile, price perception includes the extent to which consumers assess the price offered according to the benefits and quality of the product received. Scarlett products themselves are widely known among the public, especially the younger generation, because they have a strong positioning as a local skincare product at an affordable price but still of high quality. With the increasing public interest in personal care, including the use of skincare, it is important for business actors to understand the factors that influence consumer purchasing decisions. The right marketing strategy, such as maintaining consistent product quality and setting competitive prices, can increase consumer loyalty and expand market share. This research is expected to be a reference for brand owners, other researchers, and marketing practitioners in developing relevant business strategies in the competitive beauty industry.
Co-Authors Gede Surya Mahendra I Nengah Suarmanayasa Komang Krisna Heryanda Made Amanda Dewanti, Made Amanda Nadya Valentine Saragih Ni Komang Mela Tri Utari Ni Luh Laksmi Rahmantari Roma Natalia Margaretha