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All Journal AMMA : Jurnal Pengabdian Masyarakat Pantarei: Jurnal Kreativitas dan Inovasi
Nurmono
Universitas Pamulang
Arts Humanities Chemistry Education Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences

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Meningkatkan Motivasi Belajar Secara Online Selama Masa Pandemi Covid 19 Pada Asrama Yatim Dan Duafa Kafilatiur Rosul Di Pamulang Amirudin; Ade Yusuf; Nurmono
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 5 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Community service activities carried out by a team of lecturers from the Management Study Program at Pamulang University (Unpam) in 2021, are community service activities that focus on motivating the Orphan Dormitory and Duafa Kafilatur Rosul. This activity was divided into 2 stages, namely the first stage in the form of exposure to online learning motivation material and the second stage in the form of discussions, questions and answers and sharing with the Orphans and Duafa Dormitory Kafilatur Rosul about the obstacles to online learning with the results of the activities that have been carried out, obtained the result is that as many as 69% of the Orphans and Duafa Dormitories Kafilatur Rosul, both in terms of understanding and support such as media (gadgets and credit/wifi). With this activity it is hoped that the students will have the enthusiasm to continue learning even though it is online.
Dinamika Kepercayaan Konsumen Terhadap Visualisasi Iklan Berbasis AI di Marketplace Nurmono; Syamsul Mu`arif; Yulianto; Bagus Saputra
Pantarei Vol 2 No 1 (2026): Media, Kreativitas, dan Inovasi di Era Transformasi Digital
Publisher : Prodi Ilmu Komunikasi Fakultas Komunikasi & Desain Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ptr.v2i1.350

Abstract

This study aims to analyze the impact of artificial intelligence (AI) utilization in product advertising visualization on consumer trust and responses within e-commerce platforms, particularly Shopee. Along with the increasing adoption of AI in generating more aesthetic and appealing visual content, concerns have emerged regarding the discrepancy between product representations in advertisements and the actual conditions of products received by consumers. This research employs a mixed-method approach, combining qualitative analysis of consumer reviews and visual product observations with quantitative analysis through the measurement of consumer response frequencies. The data were collected from ten popular products on Shopee that utilize AI-based visual content. The findings indicate that the use of AI in advertising is correlated with increased consumer distrust, as reflected in complaints about product discrepancies, perceptions of exaggerated advertising, and a growing demand for authentic evidence such as real-time photos or videos. Nevertheless, some consumers still exhibit positive responses toward the visual appeal generated by AI. These results suggest that AI plays a dual role as both an enhancer of visual aesthetics and a potential factor that may undermine credibility. Therefore, more transparent and ethical marketing strategies in the use of AI are required to maintain consumer trust. This study contributes to a deeper understanding of the dynamic relationship between AI technology, visual communication, and consumer behavior in the context of e-commerce.
Co-Authors Ade Yusuf Amirudin Bagus Saputra Syamsul Mu`Arif Yulianto