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All Journal Jurnal Bisnis, Manajemen, dan Akuntansi Hikmayo: Jurnal Pengabdian Masyarakat
Purnama Andri Murdapa
Akademi Manajemen Administrasi Yogyakarta
Religion Economics, Econometrics & Finance Other

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MEMBANGUN KEPUASAN KONSUMEN INTERNAL MELALUI PENCIPTAAN KUALITAS PELAYANAN DI BIDANG JASA PENDIDIKAN Purnama Andri Murdapa
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 1 No 1 (2012): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - Agustus
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.65 KB)

Abstract

Membangun kepuasan konsumen melalui penciptaan kualitas pelayanan yang baik adalah strategi yang dapat dilakukan oleh organisasi atau perusahaan, karena setiap konsumen yang puas adalah tujuan organisasi. Semakin baik kualitas pelayanan yang diberikan oleh organisasi maka diharapkan semakin puas juga konsumennya. Terciptanya kepuasan konsumen ini menjadi target dari setiap organisasi termasuk yang bergerak dalam bidang pendidikan. Dengan terciptanya kepuasan, maka organisasi akan mendapatkan keuntungan yang besar. Selain mempertahankan konsumen yang telah dimiliki saat ini, dapat juga mendapatkan konsumen baru. Berbicara mengenai konsumen dalam organisasi, terdapat dua kategori konsumen yaitu konsumen internal dan konsumen eksternal. Terciptanya kepuasan konsumen eksternal sangat tergantung dari kepuasan yang diterima oleh konsumen internal. Dimana kepuasan konsumen internal dapat tercipta sangat tergantung pula dari kualitas pelayanan yang diterima oleh konsumen internal. Bila konsumen eksternal tidak puas dengan kualitas pelayanan yang diberikan oleh para penyedia jasa maka mereka tidak akan kembali lagi. Tentunya kondisi ini tidak diharapkan oleh setiap organisasi, untuk itu pentingnya memberikan pelayanan yang baik dimulai dari dalam organisasi dalam hal ini adalah konsumen internal.Kata Kunci : Kepuasan, Kualitas Pelayanan, Kualitas Jasa
KEMASAN UNTUK MENINGKATKAN KUALITAS DAN PENJUALAN PRODUK Endah Wening Budiningrum; Wahyudiyono Wahyudiyono; Purnama Andri Murdapa
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol 1 No 2 (2022): HIKMAYO: Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v1i2.54

Abstract

According to several studies, packaging and product quality can increase product sales. Food packaging is a material used to contain or wrap food, whether in direct contact with food or not. Packaging has the benefit of protecting products from bad influences, protecting products so that they remain in good condition until they are in the hands of consumers. The attributes of quality and packaging features have a greater influence on all stages of purchasing decisions. So that packaging and food safety in this case quality plays an important role in product sales. Product sales are one of the main goals of SMEs in producing products. Efforts are needed to increase sales, one of which is through packaging and labeling. A good packaging method that can maintain product quality until it reaches consumers is one of the efforts to help mothers increase their product sales. PKK from Gancahan, Sidomulo Village, Godean District, Sleman Regency, DIY, are trying to increase their income by marketing their products. In this marketing effort, good packaging and labeling are needed for product packaging. Based on the above reasons, community service activities were carried out with the aim of training PKK Dusun Gancahan mothers through packaging, labeling, in the hope of increasing product sales for PKK Dusun Gancahan, Sidomulyo, Godean, Sleman DIY. The result of this community service is the ability of mothers to make economical packaging from plastic materials to wrap their processed products.
MEWARNAI HARI TUA DENGAN KETULUSAN HATI DAN KEHANGATAN CINTA PADA LANSIA DI PANTI SOSIAL TRESNA WERDHA YOGYAKARTA Subandi subandi; MF Albashori MF Albashori; Irine Diana Sari Wijayanti; Purnama Andri Murdapa; Moh Sholihin Moh Sholihin
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol. 5 No. 1 (2026): HIKMAYO : Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v5i1.410

Abstract

The Community Service Program (CSP) conducted for the elderly at the Tresna Werdha Social Home in Yogyakarta aims to provide care for the elderly, who generally experience mental changes that can lead to depression or stress and long-term health decline. Mental changes due to age are common in everyone. Therefore, attention is needed from the social environment. Therefore, there needs to be special attention to the welfare of the elderly, including efforts to create an environment that supports them physically, mentally, and socially. Devotion and social activities such as gymnastics and coloring can be effective solutions to improve the happiness and quality of life of the elderly, especially at the Tresna Werdha Social Home in Yogyakarta. Caring for the elderly is not only a personal responsibility, but also a social responsibility, and efforts like this need to be continuously encouraged to create a more inclusive and caring society for the elderly generation. The Community Service Program (PKM) activities carried out in collaboration between students and lecturers at Amayo are expected to have an impact on the welfare of the wider community.
Co-Authors Endah Wening Budiningrum Irine Diana Sari Wijayanti MF Albashori MF Albashori Moh Sholihin Moh Sholihin Subandi Subandi Wahyudiyono, Wahyudiyono