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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Bisnis, Manajemen, dan Akuntansi Hikmayo: Jurnal Pengabdian Masyarakat
Purnama Andri Murdapa
Akademi Manajemen Administrasi Yogyakarta
Religion Economics, Econometrics & Finance Social Sciences Other

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MEMBANGUN KEPUASAN KONSUMEN INTERNAL MELALUI PENCIPTAAN KUALITAS PELAYANAN DI BIDANG JASA PENDIDIKAN Purnama Andri Murdapa
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 1 No 1 (2012): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - Agustus
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.65 KB)

Abstract

Membangun kepuasan konsumen melalui penciptaan kualitas pelayanan yang baik adalah strategi yang dapat dilakukan oleh organisasi atau perusahaan, karena setiap konsumen yang puas adalah tujuan organisasi. Semakin baik kualitas pelayanan yang diberikan oleh organisasi maka diharapkan semakin puas juga konsumennya. Terciptanya kepuasan konsumen ini menjadi target dari setiap organisasi termasuk yang bergerak dalam bidang pendidikan. Dengan terciptanya kepuasan, maka organisasi akan mendapatkan keuntungan yang besar. Selain mempertahankan konsumen yang telah dimiliki saat ini, dapat juga mendapatkan konsumen baru. Berbicara mengenai konsumen dalam organisasi, terdapat dua kategori konsumen yaitu konsumen internal dan konsumen eksternal. Terciptanya kepuasan konsumen eksternal sangat tergantung dari kepuasan yang diterima oleh konsumen internal. Dimana kepuasan konsumen internal dapat tercipta sangat tergantung pula dari kualitas pelayanan yang diterima oleh konsumen internal. Bila konsumen eksternal tidak puas dengan kualitas pelayanan yang diberikan oleh para penyedia jasa maka mereka tidak akan kembali lagi. Tentunya kondisi ini tidak diharapkan oleh setiap organisasi, untuk itu pentingnya memberikan pelayanan yang baik dimulai dari dalam organisasi dalam hal ini adalah konsumen internal.Kata Kunci : Kepuasan, Kualitas Pelayanan, Kualitas Jasa
KEMASAN UNTUK MENINGKATKAN KUALITAS DAN PENJUALAN PRODUK Endah Wening Budiningrum; Wahyudiyono Wahyudiyono; Purnama Andri Murdapa
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol 1 No 2 (2022): HIKMAYO: Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v1i2.54

Abstract

According to several studies, packaging and product quality can increase product sales. Food packaging is a material used to contain or wrap food, whether in direct contact with food or not. Packaging has the benefit of protecting products from bad influences, protecting products so that they remain in good condition until they are in the hands of consumers. The attributes of quality and packaging features have a greater influence on all stages of purchasing decisions. So that packaging and food safety in this case quality plays an important role in product sales. Product sales are one of the main goals of SMEs in producing products. Efforts are needed to increase sales, one of which is through packaging and labeling. A good packaging method that can maintain product quality until it reaches consumers is one of the efforts to help mothers increase their product sales. PKK from Gancahan, Sidomulo Village, Godean District, Sleman Regency, DIY, are trying to increase their income by marketing their products. In this marketing effort, good packaging and labeling are needed for product packaging. Based on the above reasons, community service activities were carried out with the aim of training PKK Dusun Gancahan mothers through packaging, labeling, in the hope of increasing product sales for PKK Dusun Gancahan, Sidomulyo, Godean, Sleman DIY. The result of this community service is the ability of mothers to make economical packaging from plastic materials to wrap their processed products.
Relevance of AIDA Theory in Consumer Behavior in the Digital Era: A Systematic Literature Review 2018–2024 Irine Diana Sari Wijayanti; Purnama Andri Murdapa
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4156

Abstract

The rapid development of digital technology and algorithm-driven platforms has significantly transformed consumer behavior and challenged the applicability of classical marketing communication models, including the Attention–Interest–Desire–Action (AIDA) framework. This study aims to systematically examine the relevance and adaptability of AIDA theory in the digital era and to develop a conceptual extension that reflects contemporary digital marketing practices. Using a Systematic Literature Review (SLR) approach based on the PRISMA 2020 protocol, this study analyzes 30 peer-reviewed articles published between 2018 and 2024 that address the application of AIDA in digital marketing and consumer behavior contexts. The findings indicate that the AIDA model remains conceptually relevant as a foundational framework for understanding consumer decision-making. However, each stage has undergone substantial transformation due to algorithmic personalization, user-generated content (UGC), influencer marketing, and instant transaction technologies. Digital algorithms play a critical role in shaping attention and interest, while desire is increasingly influenced by social proof and emotional engagement. Furthermore, technological features such as one-click purchasing and integrated digital payments significantly accelerate the transition from desire to action. Several studies also emphasize the importance of post-purchase engagement and satisfaction, highlighting the need to extend the traditional AIDA structure. Based on the synthesis, this study proposes an Algorithmic AIDCAS model (Attention–Interest–Desire–Conviction–Action–Satisfaction) as a managerial-oriented framework that captures the non-linear, feedback-driven nature of digital consumer behavior. This model offers both theoretical and practical contributions by bridging classical marketing theory with data-driven digital marketing management. The findings provide valuable insights for academics and practitioners in designing, implementing, and evaluating digital marketing strategies in dynamic business environments. Keywords: AIDA Theory; Consumer Behavior; Digital Marketing; Algorithmic Marketing; Systematic Literature Review.
Co-Authors Endah Wening Budiningrum Irine Diana Sari Wijayanti Wahyudiyono, Wahyudiyono