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Iqbal Firdaus
Institut Transportasi dan Logistik Trisakti, Jakarta
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Optimalisasi Kinerja UMKM Tempe Melalui Skill Manajerial Kewirausahaan Jana Sandra; Nur Fitri Rachmawati; Samsudin Samsudin; Anita Maulina; Sri Indrayanti; Rahmani Fitra; Iqbal Firdaus
Jurnal Pengabdian UNDIKMA Vol. 4 No. 3 (2023): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i3.8566

Abstract

This service aims to improve the knowledge and skills of Tempe small and medium-sized enterprise (SME) entrepreneurs in effectively managing their businesses and enhancing competitiveness. This service activity is carried out through a series of workshops, motivational training, and group mentoring. The community partners involved in this project were the Tempe SMEs located in the Pejuang neighborhood, Bekasi. The results of this service showed a significant improvement in the knowledge and skills of the Tempe SME entrepreneurs after participating in the training and mentoring sessions. They successfully enhanced their business performance, expanded market access through digital marketing, and formed a group or association of Tempe SMEs to share knowledge and support each other in addressing business challenges. This initiative positively contributed to the welfare and local economic growth by strengthening the Tempe sector as a key pillar of the economy in the Pejuang neighborhood, Bekasi.
Co-Authors Anita Maulina Jana Sandra Nur Fitri Rachmawati Rahmani Fitra Samsudin Samsudin Sri Indrayanti