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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Visi Manajemen (JVM)
Yolanda Citra
Universitas Muhammadiyah Riau
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Manajemen Pemasaran UMKM dengan Analisis SWOT Guna Meningkatkan Daya Saing pada Toko Sinar Utama di Pekanbaru Yolanda Citra; Rama Gita Suci; Sarifah Aini Hasibuan; Sollahudin
Jurnal Visi Manajemen Vol. 11 No. 1 (2025): Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i1.573

Abstract

This study analyzes the marketing management strategy of UMKM Toko Sinar Utama in Pekanbaru using SWOT analysis. The data used in this study consists of secondary and primary data obtained through interviews, observations, and literature studies. The results of the SWOT analysis show that Toko Sinar Utama has greater strengths and opportunities compared to the weaknesses and threats it faces. Based on the results of the analysis, this study formulates four marketing strategies, namely SO, WO, ST, and WT, which can be applied to increase the competitiveness of Toko Sinar Utama. The SO strategy focuses on optimizing existing strengths and opportunities, the WO strategy aims to overcome weaknesses by utilizing opportunities, the ST strategy utilizes strengths to face threats, and the WT strategy seeks to minimize weaknesses and threats. This study concludes that Toko Sinar Utama has good potential to develop, but needs to overcome existing weaknesses, utilize available opportunities, and anticipate threats that may arise.
Faktor Faktor Yang Mempengaruhi Akuntabilitas Kinerja Instansi Pemerintah Kota Pekanbaru Yolanda Citra; Muhammad Ahyaruddin; Siti Samsiah
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3562

Abstract

This study aims to analyze the influence of leadership style, compliance with laws and regulations, human resource quality, performance-based budgeting, and performance evaluation on the performance accountability of government agencies. This study uses a quantitative approach with a survey method by distributing questionnaires to 96 respondents who are employees of Regional Work Units (SKPD). The data analysis technique used is Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results show that leadership style and performance evaluation do not affect the performance accountability of government agencies. Meanwhile, compliance with laws and regulations, human resource quality, and performance-based budgeting have a positive and significant effect on the performance accountability of government agencies. These findings indicate that increased performance accountability is more influenced by compliance with regulations, apparatus competence, and the implementation of a performance-based budgeting system compared to leadership and performance evaluation factors. This study is expected to contribute to government agencies in improving the quality of performance management and public accountability. Keywords: Leadership Style, Regulatory Compliance, Human Resource Quality, Performance-Based Budgeting, Performance Evaluation, Performance Accountability
Co-Authors Agum Murtaib Ahyaruddin, Muhammad Cindy Fredicia Putri Hesti Juliani Rama Gita Suci Sarifah Aini Hasibuan Siti Rodiah Siti Samsiah Sollahudin