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All Journal Jurnal Visi Manajemen (JVM) Jurnal Ilmiah Ekonomi Terpadu
Sarifah Aini Hasibuan
Universitas Muhammadiyah Riau
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Manajemen Pemasaran UMKM dengan Analisis SWOT Guna Meningkatkan Daya Saing pada Toko Sinar Utama di Pekanbaru Yolanda Citra; Rama Gita Suci; Sarifah Aini Hasibuan; Sollahudin
Jurnal Visi Manajemen Vol. 11 No. 1 (2025): Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i1.573

Abstract

This study analyzes the marketing management strategy of UMKM Toko Sinar Utama in Pekanbaru using SWOT analysis. The data used in this study consists of secondary and primary data obtained through interviews, observations, and literature studies. The results of the SWOT analysis show that Toko Sinar Utama has greater strengths and opportunities compared to the weaknesses and threats it faces. Based on the results of the analysis, this study formulates four marketing strategies, namely SO, WO, ST, and WT, which can be applied to increase the competitiveness of Toko Sinar Utama. The SO strategy focuses on optimizing existing strengths and opportunities, the WO strategy aims to overcome weaknesses by utilizing opportunities, the ST strategy utilizes strengths to face threats, and the WT strategy seeks to minimize weaknesses and threats. This study concludes that Toko Sinar Utama has good potential to develop, but needs to overcome existing weaknesses, utilize available opportunities, and anticipate threats that may arise.
Analisis Pelaporan Keuangan Segmen Pada PT. Bayan Resources Tbk Putri Dasti S Harahap; Atika Fitriani; Sarifah Aini Hasibuan; Melki Wijaya; Siti Rodiah
Jurnal Ilmiah Ekonomi Terpadu (Jimetera) Vol 3, No 2 (2023): JURNAL ILMIAH EKONOMI TERPADU
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jimetera.v3i2.7903

Abstract

Companies that go public on average will definitely have financial reports, because to find out whether the company provides financial statement data tools that describe the company's performance in each period as a tool for making decisions and being accountable to related parties.  This report is made with the aim of making it easier for report users to see the total behind the consolidated figures to the individual components that make up the entity. One of the financial statements is a segment financial report. The segment financial report is a report that provides information data that is important enough to determine the company's performance in the form of profit contributions that grow in various geographic industrial areas. This research was taken from a sample of PT.Bayan Resources Tbk from the period 2018-2022 in accordance with PSAK number 5. PT.Bayan Resources Tbk has 2 segments, namely coal and non-coal segments. Data was collected through literal research techniques. Data analysis is done quantitatively.  The technique used is the Purposive Technique which is tested there is a revenue test, asset test and profit and loss test. The results of this study indicate that the segments at PT Bayan Resources Tbk in the profit and loss and asset tests have not met the 10% test in segment reporting.
Co-Authors Atika Fitriani Melki Wijaya Putri Dasti S Harahap Rama Gita Suci Siti Rodiah Sollahudin Yolanda Citra