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All Journal JEM: JURNAL EKONOMI DAN MANAJEMEN
Juhari Juhari
Sekolah Tinggi Ilmu Ekonomi Pertiba Pangkalpinang
Economics, Econometrics & Finance Social Sciences Other

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PENGARUH ATRIBUT PRODUK, PROMOSI DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA PCX Ali Musthohir Jaelani; Juhari Juhari
JEM Jurnal Ekonomi dan Manajemen Vol 4 No 2 (2018): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

With this technological advancement and competitive market competition, every business actor who wants to win the competition must pay attention and apply the right marketing strategies and changes in consumption patterns that occur in the marketing environment. Companies must pay attention, understand and respond quickly to changes in the needs and desires of these consumers to be able to become winners in such intense competition. This research uses a type of survey research with a quantitative approach, which is analyzed using multiple linear regression methods, the population used in this research is the people of Pangkalpinang City who use Honda PCX motorcycles. The sample is determined based on the accidental sampling method, with a total sample of 100 respondents. The results of this research that simultaneously (F-test) promotion, product attributes, and brand awareness have a significant effect on purchasing decisions of Honda PCX motorcycles in Pangkalpinang City. This is evidenced by the value of Fcount> Ftable which is 78.725> 2.70.
MINAT WISATAWAN DOMESTIK UNTUK BERKUNJUNG KE PANTAI PASIR PADI PANGKALPINANG Martina Martina; Juhari Juhari
JEM Jurnal Ekonomi dan Manajemen Vol 7 No 1 (2021): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

This study aims to determine the effect of location, promotion, and brand image on the decision to visit. The population in this study are visitors to Pasir Padi Beach, this study uses quantitative research, the data collection method that will be used in this study is by using a questionnaire that is filled out directly by respondents who visit the Pasir Padi Beach tourist attraction in Pangkalpinang. The testing technique in this study uses multiple linear regression analysis to find out that the variables of location, promotion, and brand image have a positive and significant effect on purchasing decisions. The results of the F test show that the independent variables jointly have a positive effect on the dependent variable being accepted. The coefficient of determination (R Square) shows that location, promotion, and brand image can influence the decision of domestic tourists to visit by 51.6%, while the remaining 48.4% is explained by other variables outside the research model.
ANALISIS HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAGING AYAM DI PASAR INDUK KOTA PANGKALPINANG Dona Pratama Putri; Rahmad Firdaus; Juhari Juhari
JEM Jurnal Ekonomi dan Manajemen Vol 8 No 1 (2022): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

This study aims to analyze how much influence the price (X1) and product quality (X2) on the decision to purchase chicken meat at the Main Market of Pangkalpinang City. This research includes causal descriptive research that describes a fact in the field and evaluates the relationship between the variables studied in the form of hypothesis testing. The sample used in this study was 100 respondents. Data analysis method using Multiple Regression Analysis. Hypothesis testing using the F test (simultaneous) and t-test (partial). The results of this study conclude that the two variables price (X1) and product quality (X2) simultaneously have an influence on purchasing decisions for chicken meat at the Pangkalpinang Main Market and partially price and product quality have a significant effect on purchasing decisions.
Co-Authors Ali Musthohir Jaelani Dona Pratama Putri Martina Martina Rahmad Firdaus