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All Journal JEM: JURNAL EKONOMI DAN MANAJEMEN Jurnal Syntax Transformation Jurnal Ekonomi
Rahmad Firdaus
Universitas Pertiba
Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STRATEGI BERTAHAN DAN PROMOSI UMKM DIMASA PANDEMI COVID 19 (STUDI KASUS PADA BATIK MELAYU PINANG SIRIH KOTA PANGKALPINANG) Rahmad Firdaus
JEM Jurnal Ekonomi dan Manajemen Vol 7 No 1 (2021): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

The global Covid-19 pandemic certainly has an impact on various sectors, especially in the economic sector. The COVID-19 pandemic has had a considerable impact on various sectors in Indonesia, especially in the MSME sector. The corona outbreak that has become increasingly massive lately has finally disrupted the decline in sales and marketing processes. For this reason, a survival and promotion strategy is needed for MSMEs to be able to continue to maintain their business and keep abreast of business developments during this COVID-19 pandemic. The object of this research is the UMKM Batik Melayu Pinang Sirih Pangkalpinang City. The research methodology in this study is qualitative research with participatory observation data collection techniques with exploratory steps, namely doing one of the recommended qualitative data collection techniques to obtain descriptive data. The results of this study are so that MSMEs can survive in the face of the covid-19 pandemic, they can open new product lines and innovate to make new products following developments during the covid-19 pandemic or in the future as was done by Batik Malayu Pinang Sirih, namely producing cloth masks, bag, and headmaster. In addition, they can survive in carrying out promotional strategies using digital marketing and customer relationship marketing.
ANALISIS HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAGING AYAM DI PASAR INDUK KOTA PANGKALPINANG Dona Pratama Putri; Rahmad Firdaus; Juhari Juhari
JEM Jurnal Ekonomi dan Manajemen Vol 8 No 1 (2022): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

This study aims to analyze how much influence the price (X1) and product quality (X2) on the decision to purchase chicken meat at the Main Market of Pangkalpinang City. This research includes causal descriptive research that describes a fact in the field and evaluates the relationship between the variables studied in the form of hypothesis testing. The sample used in this study was 100 respondents. Data analysis method using Multiple Regression Analysis. Hypothesis testing using the F test (simultaneous) and t-test (partial). The results of this study conclude that the two variables price (X1) and product quality (X2) simultaneously have an influence on purchasing decisions for chicken meat at the Pangkalpinang Main Market and partially price and product quality have a significant effect on purchasing decisions.
ANALYSIS OF THE INFLUENCE OF CASH ON DELIVERY (COD), SERVICE QUALITY, DELIVERY ACCURACY, AND TRUST ON CUSTOMER DECISIONS USING J&T COURIER Rahmad Firdaus; Fithriawan Nugroho; Mat Amin; Ririn Saputra
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

The objective of this study is to examine how Cash on Delivery (COD), Service Quality, Delivery Accuracy, and Trust influence customer decisions when utilizing J&T Expeditions. The research adopts an explanatory approach with a quantitative method, establishing causal relationships between variables. The research model involves hypothesis testing to assess the researcher's proposed theoretical connections. The data used consists of primary and secondary data, gathered from 100 research participants who are consumers of J&T Expeditions. Multiple linear regression analysis is employed as the data analysis technique. The findings indicate that cash on delivery (COD), service quality, delivery accuracy, and trust positively and significantly influence customer decisions to utilize J&T Expeditions.
The Role of Digital Transformation in Enhancing Organizational Performance in Multisectoral Industries Fithriawan Nugroho; Aditya Ahmad Fauzi; Rahmad Firdaus; Marna Marna
Jurnal Syntax Transformation Vol 5 No 11 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i11.1022

Abstract

In the era of Industry 4.0, the adoption of digital technology has become a key factor in enhancing the competitiveness and performance of organizations across various industrial sectors. Organizations that do not adopt digital technology risk falling behind in terms of operational efficiency, productivity, and customer satisfaction. In Indonesia, the implementation of digital technology in the manufacturing, retail, and service sectors still faces several challenges, including infrastructure limitations and insufficient human resource readiness. This study aims to analyze the impact of digital technology implementation on operational performance in three sectors: manufacturing, retail, and services in the Pangkalpinang region. Using a qualitative case study method, data was collected through in-depth interviews with 15 operational managers and IT staff from three companies in these sectors that have implemented digital transformation in the past five years. The findings indicate that the adoption of digital transformation has improved operational efficiency by up to 30%, employee productivity by 18%, and customer satisfaction by 22% in the retail and service sectors. However, in the manufacturing sector, technological infrastructure limitations hindered optimal results. Digital transformation has a positive impact on operational performance and customer satisfaction, especially in the retail and service sectors. However, additional investment in technological infrastructure is needed in the manufacturing sector to achieve maximum results.
Co-Authors Aditya Ahmad Fauzi Dona Pratama Putri Fithriawan Nugroho Juhari Juhari Marna Marna Mat Amin Nadia Sri Rezeki Ririn Saputra Suhardi Suhardi