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STRATEGI BERTAHAN DAN PROMOSI UMKM DIMASA PANDEMI COVID 19 (STUDI KASUS PADA BATIK MELAYU PINANG SIRIH KOTA PANGKALPINANG) Rahmad Firdaus
JEM Jurnal Ekonomi dan Manajemen Vol 7 No 1 (2021): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

The global Covid-19 pandemic certainly has an impact on various sectors, especially in the economic sector. The COVID-19 pandemic has had a considerable impact on various sectors in Indonesia, especially in the MSME sector. The corona outbreak that has become increasingly massive lately has finally disrupted the decline in sales and marketing processes. For this reason, a survival and promotion strategy is needed for MSMEs to be able to continue to maintain their business and keep abreast of business developments during this COVID-19 pandemic. The object of this research is the UMKM Batik Melayu Pinang Sirih Pangkalpinang City. The research methodology in this study is qualitative research with participatory observation data collection techniques with exploratory steps, namely doing one of the recommended qualitative data collection techniques to obtain descriptive data. The results of this study are so that MSMEs can survive in the face of the covid-19 pandemic, they can open new product lines and innovate to make new products following developments during the covid-19 pandemic or in the future as was done by Batik Malayu Pinang Sirih, namely producing cloth masks, bag, and headmaster. In addition, they can survive in carrying out promotional strategies using digital marketing and customer relationship marketing.
ANALISIS HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAGING AYAM DI PASAR INDUK KOTA PANGKALPINANG Dona Pratama Putri; Rahmad Firdaus; Juhari Juhari
JEM Jurnal Ekonomi dan Manajemen Vol 8 No 1 (2022): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

This study aims to analyze how much influence the price (X1) and product quality (X2) on the decision to purchase chicken meat at the Main Market of Pangkalpinang City. This research includes causal descriptive research that describes a fact in the field and evaluates the relationship between the variables studied in the form of hypothesis testing. The sample used in this study was 100 respondents. Data analysis method using Multiple Regression Analysis. Hypothesis testing using the F test (simultaneous) and t-test (partial). The results of this study conclude that the two variables price (X1) and product quality (X2) simultaneously have an influence on purchasing decisions for chicken meat at the Pangkalpinang Main Market and partially price and product quality have a significant effect on purchasing decisions.
PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP MINAT BELI DITOKO BANJAR MART DESA PETALING KABUPATEN BANGKA Rika Lestari; Siti Napisah; Rahmad Firdaus; Andy Yusfany
JEM Jurnal Ekonomi dan Manajemen Vol 9 No 1 (2023): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

This study aims to determine the effect of product, price, promotion on buying interest at the Banjar Mart store, Petaling village, Bangka Induk Regency. This research is a quantitative research, so the data collection that will be used in the research is done by using a questionnaire that will be filled out directly by the respondent. This study uses multiple linear regression analysis, the result of which is that it is known that the variables of product, price, promotion on buying interest at the Banjar Mart store, Petaling Village, Bangka parent district. The results of the F test show that the calculated F is 34,720> F table 2.70 with a significance level of 0.000 0.05. This shows that the independent variables are product, price. and promotion together proved to have a significant effect on buying interest. The t-test aims to show how far the influence of one independent variable or independent variable (X) individually in explaining the variation of the dependent variable or the dependent variable (Y). The coefficient of determination (R Square) is 0.531, which means 53.1% of the independent variables are able to explain the effect on the dependent variable, while 46.9% is influenced by other independent variables not included in the study.
PENGELOLAAN AKUNTANSI KEUANGAN, PEMBERDAYAAN SDM DAN MANAJEMEN BUMDes DESA SEMPAN KABUPATEN BANGKA Abdul Rasyid Saliman; Nana Adriana; Hamdan Hamdan; Afrizal Afrizal; Rita Deseria; Rahmad Firdaus
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 4 No 2 (2023): Jurnal Pengabdian Pendidikan Masyarakat Vol 4 No 2 (2023)
Publisher : LP3M STKIP MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v4i2.1350

Abstract

The community service program aims to provide education and guidance to the Management of Village-Owned Enterprises (BUMDes) and relevant community representatives, in order to support the implementation of BUMDes management tasks. This initiative involves a series of training sessions, such as in the fields of financial accounting, human resource empowerment, and management in the village of Sempan, located in the Pemali Subdistrict, Bangka Regency. The establishment of BUMDes is undertaken with a strong intention to realize economic empowerment in the village of Sempan, which holds significant economic potential. BUMDes also carries the responsibility to transparently and accountably compile financial reports for its business units on a monthly basis. However, there are several challenges that need to be addressed, including the lack of collaboration among various relevant parties in the village and a limited understanding of BUMDes management. Through the implementation of this community service program, the outcomes achieved include enhancing the understanding of village officials and BUMDes managers regarding BUMDes governance in Sempan Village, Pemali Sub-district, Bangka Regency. Furthermore, the knowledge and skills of BUMDes managers in financial management and financial reporting are improved. Furthermore, it is anticipated that this community service program will result in an optimal BUMDes management approach, capable of empowering the community, increasing Village Original Income, reducing social disparities, and transforming the village into a more self-reliant entity.
ANALYSIS OF THE INFLUENCE OF CASH ON DELIVERY (COD), SERVICE QUALITY, DELIVERY ACCURACY, AND TRUST ON CUSTOMER DECISIONS USING J&T COURIER Rahmad Firdaus; Fithriawan Nugroho; Mat Amin; Ririn Saputra
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

The objective of this study is to examine how Cash on Delivery (COD), Service Quality, Delivery Accuracy, and Trust influence customer decisions when utilizing J&T Expeditions. The research adopts an explanatory approach with a quantitative method, establishing causal relationships between variables. The research model involves hypothesis testing to assess the researcher's proposed theoretical connections. The data used consists of primary and secondary data, gathered from 100 research participants who are consumers of J&T Expeditions. Multiple linear regression analysis is employed as the data analysis technique. The findings indicate that cash on delivery (COD), service quality, delivery accuracy, and trust positively and significantly influence customer decisions to utilize J&T Expeditions.
The Role of Digital Transformation in Enhancing Organizational Performance in Multisectoral Industries Fithriawan Nugroho; Aditya Ahmad Fauzi; Rahmad Firdaus; Marna Marna
Jurnal Syntax Transformation Vol 5 No 11 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i11.1022

Abstract

In the era of Industry 4.0, the adoption of digital technology has become a key factor in enhancing the competitiveness and performance of organizations across various industrial sectors. Organizations that do not adopt digital technology risk falling behind in terms of operational efficiency, productivity, and customer satisfaction. In Indonesia, the implementation of digital technology in the manufacturing, retail, and service sectors still faces several challenges, including infrastructure limitations and insufficient human resource readiness. This study aims to analyze the impact of digital technology implementation on operational performance in three sectors: manufacturing, retail, and services in the Pangkalpinang region. Using a qualitative case study method, data was collected through in-depth interviews with 15 operational managers and IT staff from three companies in these sectors that have implemented digital transformation in the past five years. The findings indicate that the adoption of digital transformation has improved operational efficiency by up to 30%, employee productivity by 18%, and customer satisfaction by 22% in the retail and service sectors. However, in the manufacturing sector, technological infrastructure limitations hindered optimal results. Digital transformation has a positive impact on operational performance and customer satisfaction, especially in the retail and service sectors. However, additional investment in technological infrastructure is needed in the manufacturing sector to achieve maximum results.
Exploring the impact of product quality and cash on delivery on consumer purchase decisions for fashion products Amin, Mat; Firdaus, Rahmad; Nugroho, Fithriawan; Suhardi, Suhardi; Rejeki, Nadia Sri
International Journal on Social Science, Economics and Art Vol. 14 No. 3 (2024): Nov: Social Science, And Economics
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to investigate the effect of product quality on purchase decisions through cash on delivery in the fashion industry. The research was conducted through a survey with 228 respondents who had made purchases through cash on delivery in the past six months. The data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results showed a significant and positive effect of product quality on purchase decisions through cash on delivery in the fashion industry. This finding suggests that consumers who perceive high product quality are more likely to make a purchase decision through cash on delivery in the fashion industry. The study also indicates that the moderating effect of cash on delivery should be considered in future research on the relationship between product quality and purchase decisions in the fashion industry. This study contributes to the existing literature by providing empirical evidence on the effect of product quality on purchase decisions through cash on delivery in the fashion industry. Fashion retailers can use the results to improve their product quality and cash-on-delivery services, potentially increasing consumer purchase decisions and satisfaction.
The impact of employee turnover on operational efficiency, innovation, and customer satisfaction: the mediation role of tacit knowledge loss Sugianto; Firdaus, Rahmad; Suhardi; Amin, Mat
International Journal of Enterprise Modelling Vol. 19 No. 1 (2025): January: Enterprise Modelling
Publisher : International Enterprise Integration Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/int.jo.emod.v19i1.114

Abstract

This study examines the impact of tacit knowledge loss due to employee turnover on operational efficiency, innovation capability, and customer satisfaction by examining the mediating role of tacit knowledge loss and the mitigating effect of knowledge transfer effectiveness. Using an explanatory quantitative approach, we collected data through closed-ended questionnaires and secondary data from 200 respondents in the manufacturing, service, and MSME sectors in Bangka Belitung. The Structural Equation Modeling (SEM) analysis results revealed that employee turnover significantly increases tacit knowledge loss, which is detrimental to operational efficiency, innovation, and customer satisfaction. This study also highlights that effective knowledge transfer, especially through structured mentoring programs, reduces the impact of tacit knowledge loss. These findings strengthen the resource-based view and knowledge management theory. In addition, our study shows that integrating CRM technology reduces the impact of tacit knowledge loss on customer satisfaction—a previously unexplored factor. Practical implications include recommendations for HR policies that focus on knowledge retention, collaborative training, and technology adaptation for organizations in the digital era. These findings emphasize the importance of a holistic approach that combines social interactions, knowledge management systems, and local cultural contexts to minimize the risk of brain drain.
The effect of work-life balance, work stress, and workload on employee performance with organizational support as moderation variables Edwin Syahada, Levania; Suhardi; Firdaus, Rahmad
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 2 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku3813

Abstract

This study aims to analyze the influence of work-life balance, work stress, and workload on employee performance, with organizational support as a moderation variable. A good work-life balance is expected to improve employee performance, while work stress and high workload tend to lower productivity. Organizational support plays a role in strengthening or weakening the relationship between these variables on employee performance. This study uses a quantitative approach with a survey method involving 183 employees in certain sectors. Data were collected through questionnaires and analyzed using the moderation regression technique. The results of the study show that work-life balance has a positive effect on employee performance, while work stress and workload have a negative effect. In addition, organizational support has been shown to moderate the relationship between work stress and employee performance, as well as between workload and employee performance, by providing a mitigating effect against the negative impact it causes. These findings underscore the importance of organizational policies in creating an optimal work-life balance and providing adequate support to improve overall employee performance
The impact of digital competence, organizational culture, and work flexibility on employee productivity with job satisfaction as a moderation variable Fauzi, Rian; Suhardi, Suhardi; Firdaus, Rahmad
International Journal of Applied Finance and Business Studies Vol. 12 No. 4 (2025): March: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v12i4.324

Abstract

This study aims to analyze the influence of organizational culture, work flexibility, and digital competence on work productivity and job satisfaction. The respondents in this study were 200 respondents who were employees working in various industrial sectors in Bangka Belitung who experienced digital transformation in their work environment, Using the path analysis method, the results of the study showed that organizational culture has a positive and significant influence on work productivity and job satisfaction. Work flexibility has also been shown to contribute significantly to Job Satisfaction, showing that the higher the flexibility in the work environment, the more employee satisfaction increases. However, digital competencies do not have a significant relationship with Work Productivity, which indicates that competitive factors in the work environment do not necessarily drive increased productivity. These findings contribute to the development of theories in human resource management by emphasizing the importance of organizational culture and work flexibility in increasing employee productivity and satisfaction. Practically, the results of this research can be a reference for organizations to create a more collaborative and flexible work environment to improve employee welfare and performance. However, this study has limitations in sample coverage and does not consider moderator or mediator variables that can affect the relationship between variables. Therefore, future research is suggested to explore additional factors, such as management support and work-life balance, for a more comprehensive understanding of organizational dynamics and employee productivity.