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All Journal JEM: JURNAL EKONOMI DAN MANAJEMEN
Hasanuddin Hasanuddin
Sekolah Tinggi Ilmu Ekonomi Pertiba Pangkalpinang
Economics, Econometrics & Finance Social Sciences Other

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PENGARUH PERIKLANAN, BEBAS ONGKOS KIRIM DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN BARANG PADA APLIKASI LAZADA DI KECAMATAN RANGKUI KOTA PANGKALPINANG Ajang Ajang; Hasanuddin Hasanuddin
JEM Jurnal Ekonomi dan Manajemen Vol 6 No 2 (2020): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

This study aims to analyze the effect of advertising, free shipping, and service quality on purchasing decisions on the Lazada application in the city of Pangandaran. The population used in this study are consumers who buy goods on the Lazada application in Rangkui District, Pangkal Pinang City. A sample of 96 respondents was determined by the accidental sampling technique. The research instrument is a questionnaire. The results of this study indicate that the influence of advertising, free shipping, and service quality simultaneously affect purchasing decisions on the Lazada application in Rangkui District, Pangkalpinang City. A partial test (t-test) shows that 1) Advertising variable has a significant effect on purchasing decisions on Lazada applications in Rangkui District, Pangkalpinang City.
PENGARUH HARGA, PROMOSI DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN PADA SWISS-BEL HOTEL PANGKALPINANG Dita Lestari; Hasanuddin Hasanuddin
JEM Jurnal Ekonomi dan Manajemen Vol 7 No 1 (2021): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

This study was conducted to analyze the effect of price, promotion, and consumer satisfaction on consumer loyalty. This research was conducted on guests who have stayed at Swiss-Belhotel Pangkalpinang Pangkalpinang by taking a sample of 193 people using an accidental sampling technique. The sample criteria are people who have stayed at Swiss-Belhotel Pangkalpinang because people with these criteria are considered to have been able to assess the hotel where they stay. The results of this study indicate that price has a significant effect on consumer loyalty, the promotion has a significant effect on consumer loyalty, and consumer satisfaction has a significant effect on consumer loyalty
Co-Authors Ajang Ajang Dita Lestari