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All Journal JEM: JURNAL EKONOMI DAN MANAJEMEN
Dita Lestari
Sekolah Tinggi Ilmu Ekonomi Pertiba Pangkalpinang
Economics, Econometrics & Finance Social Sciences Other

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PENGARUH HARGA, PROMOSI DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN PADA SWISS-BEL HOTEL PANGKALPINANG Dita Lestari; Hasanuddin Hasanuddin
JEM Jurnal Ekonomi dan Manajemen Vol 7 No 1 (2021): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

This study was conducted to analyze the effect of price, promotion, and consumer satisfaction on consumer loyalty. This research was conducted on guests who have stayed at Swiss-Belhotel Pangkalpinang Pangkalpinang by taking a sample of 193 people using an accidental sampling technique. The sample criteria are people who have stayed at Swiss-Belhotel Pangkalpinang because people with these criteria are considered to have been able to assess the hotel where they stay. The results of this study indicate that price has a significant effect on consumer loyalty, the promotion has a significant effect on consumer loyalty, and consumer satisfaction has a significant effect on consumer loyalty
Co-Authors Hasanuddin Hasanuddin