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All Journal As-Syirkah: Islamic Economic & Financial Journal
Narda Kalyana Rajagukguk
Universitas Negeri Medan
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Peran Kreativitas dan Inovasi dalam Meningkatkan Daya Saing UMKM: Studi Kasus Shiflow Kota Medan Peter Juliyaman Zendrato; Nurul Wardani Lubis; Narda Kalyana Rajagukguk; Agustina Nainggolan; Dinda Annisa Rani
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 3 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/cnbs2v40

Abstract

This research aims to determine and analyze the role of innovation and creativity in increasing the competitiveness of the Shiflow business in the city of Medan. The data collection technique used was a survey. This technique refers to the use of questionnaires or questionnaires to collect information from respondents who represent the population or sample you are researching. Data analysis uses correlation analysis, namely determining whether there is a statistical relationship between two or more variables. In this research there are simple linear regression analysis which contains classical assumption tests and hypothesis testing in the form of the coefficient of determination (r) and partial test (t test). The research results show that innovation has a significant effect on increasing competitiveness. This is shown based on the results of the t test, namely the Innovation variable with a significance value of 0.001 < 0.05 so it can be concluded that hypothesis 1 (H1) is accepted. Creativity does not have a significant effect on increasing competitiveness. This is shown based on the results of the t test, namely the creativity variable with a significance value of 0.029 > 0.05 so it can be concluded that hypothesis 2 (H2) is rejected.  
Co-Authors Adzra Nabilanasywa Agustina Nainggolan Cindy Husin Dinda Annisa Rani Elfi Damayanti Jonathan Saputra Rumahorbo Lusi Anggraini Sabar Nurul Wardani Lubis Peter Juliyaman Zendrato Peter Juliyaman Zendrato