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All Journal Jurnal Ekonomi Bisnis dan Manajemen JER
Lilis Sugi Rahayu Ningsih
Universitas Hasyim Asy’ari Jombang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Brand Image dan Kualitas Produk Terhadap Kepuasan Pelanggan di Nibras House Maxi Jombang Icha Salsabila; Lilis Sugi Rahayu Ningsih
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 1 No. 4 (2023): Oktober
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v1i4.336

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan kualitas produk terhadap kepuasan pelanggan di Nibras House Maxi Jombang. Penelitian ini berfokus pada Member di Nibras House Maxi Jombang. Metode yang digunakan pada penelitian ini adalah metode kuantitatif dan jumlah sampel yang digunakan sebanyak 92 responden dengan menggunakan teknik pengambilan probability sampling. Teknik pengambilan data menggunakan Kuisioner. Uji hipotesis menggunakan uji t, uji F, dan uji R². Hasil penelitian ini menunjukkan bahwa (1) Brand image berpengaruh positif dan signifikan terhadap kepuasan pelanggan di Nibras House Maxi Jombang. (2) Kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan di Nibras House Maxi Jombang. (3) Brand image dan kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan di Nibras House Maxi Jombang. Kata Kunci: Brand image, Kualitas produk, Kepuasan pelanggan.
The Financial Technologies Utilization to Increase the Competitive Advantage of Product Marketing Lilis Sugi Rahayu Ningsih; Lik Anah
Jurnal Economic Resource Vol. 4 No. 2 (2021): September-April
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v4i2.296

Abstract

This research aimed to determine the effect of financial technologies utilization to increase the competitive advantage of product marketing at the MSME (micro, small, and medium enterprise) micro community Go Nganjuk on facing the 2019 corona virus disease pandemic (COVID-19) by using multiple linear regression analysis method which is strengthened by qualitative analysis. Determination of sample of 40 respondents with a total population of 250 respondents. The result of the study through the distribution of questionnaires and using reliability and validity tests, as well as classical assumption test, which consisting of normality test and heteroscedasticity test, there is an effect of financial technology utilization in the competitive advantage of product marketing. Indicators that affect the financial technology variable. Concluding the results of the study that the maximum use of financial technology can increase competitive advantage in product marketing activities at the MSME Micro Community GO Nganjuk.
Co-Authors Icha Salsabila Lik Anah